Podhurst Associates Inc.

Professional marketing research consulting offering analysis, report prep, questionnaires and more.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Data tabulations.
  • Qual: summary report.

Including all preceding tasks leading up to this service level.

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Why use our consulting services?

  • Are you looking for ways to add value to your current research projects?
  • Perhaps you find yourself with a particularly challenging project or one that requires a specific area of expertise that is currently unfilled?
  • Or maybe you simply need to focus on managing your business but have no one to whom you can delegate high level design and analysis?

As consultants with many years of doing market research, we put our experience and insight to work for you and function as part of your team.

  • We handle any and all aspects of research projects for our clients and are equally comfortable with qualitative and quantitative methodologies.
  • We can also function as added “staff” during overflow periods or when your company needs to temporarily expand its capabilities.

Rob Podhurst has been involved in marketing research since 1983. During his career he has worked with a diverse mix of corporate users, research firms and other organizations that rely on insightful and actionable marketing research to help guide their business decision-making.

Rob started Podhurst Associates, Inc. in 1998. Prior to that, he was Vice President of Client Services at Meyers Research Center, a full-service research supplier in New York City. Rob has also held positions at BAI Global (formerly Behavioral Analysis), Pace Research and Analysis and Sheer Communications.

He received his MA in Social Sciences from The State University of New York at Albany in 1982.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.*
  • Translation of field dox/OE responses.*
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.*
  • Online reporting.*
  • Raw data file preparation.*
  • Data tabulations.*
  • Advanced statistical analysis.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Country of Operation

  • United States.

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