North America Authentication and Brand Protection Market Forecast to 2030
North America Authentication and Brand Protection Market Forecast to 2030 –Regional Analysis – by Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others)
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Description
Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components fuel the North America Authentication and Brand Protection Market
The Consumer Electronics and Automotive industries in developed and developing countries have witnessed unprecedented growth over the years; the demand for these products continues to grow annually. With this, the demand for components used in consumer electronics and automotive is also growing, prompting a rise in the supply of counterfeit products. Smartphones, tablets, and laptops are among the most popular consumer electronics. The grey market for electronic and automotive components is witnessing a boom because of the high demand for vehicles and electronics. The grey market for consumer electronics and other equipment is booming in highly taxed countries; dealers import these products directly from low-taxed countries and sell them at lower prices, promoting competition against legitimate local and international OEMs. Such an emerging grey market for consumer electronics and automotive parts fuels the demand for genuine products. The automotive component industry is vast, with a significant number of players operating worldwide. Owing to soaring demand for new brands of vehicles, the need for auto parts has upsurged in manufacturing plants, which, in turn, has spurred the market of forged parts. The rampant use of counterfeit products has been associated with several vehicle breakdowns and accidents in the past, tarnishing the image of vehicle manufacturers. Therefore, OEMs, aftermarket players, wholesalers, and dealers seek authorized and genuine auto parts to reduce such mishaps. Thus, end users are now becoming aware of the cons of duplicate products, which is resulting in the soaring demand for authenticating products. Thus, the rising demand for authenticated products is compelling OEMs to adopt product authentication solutions, boosting the authentication and brand protection market. Many OEMs are procuring high volumes of authentication labels.
North America Authentication and Brand Protection Market Overview
The US, Canada, and Mexico, major North American countries, have many manufacturers and product developers. The demand for authentication and brand protection products from manufacturers is substantially higher in the region owing to the availability of a large number of counterfeit products. Additionally, various product manufacturers in the US spend substantial amounts on maintaining the confidentiality of sensitive information about their products and safeguarding the valuation of their brands. Besides, US-manufactured products have significant visibility across different countries worldwide. All these factors necessitate authentication products to protect the brand and company image.
Manufacturers in the US have easy access to bar codes and software that can be used to protect their products from forgery. The demand for overt authentication solutions is considerably high among end users, and the same trend is expected to continue over the years owing to rapid growth of industries in the region.
On the other hand, the manufacturing sector is slowly growing in Canada and Mexico, and there is a lower demand for advanced solutions and products from manufacturing facilities, compared to the US. Hence, these countries present a noticeable scope for the expansion of the authentication and brand protection solutions market.
North America Authentication and Brand Protection Market Revenue and Forecast to 2030 (US$ Million)
North America Authentication and Brand Protection Market Segmentation
The North America authentication and brand protection market is segmented based on component, technology, application, and country. Based on component, the North America authentication and brand protection market is segmented into overt, covert, forensic, and digital. The overt segment held the largest market share in 2022.
Based on technology, the North America authentication and brand protection market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held the largest market share in 2022.
Based on application, the North America authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held the largest market share in 2022.
Based on country, the North America authentication and brand protection market is segmented into the US, Canada, Mexico. The US dominated the North America authentication and brand protection market share in 2022.
3M Co, Alpvision SA, Applied DNA Sciences, Authentic Vision, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, EDGYN SAS, and Giesecke Devrient GmbH are some of the leading players operating in the North America authentication and brand protection market.
Summary Info
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According to the research team’ research, the North America authentication and brand protection market was valued at US$ 1,065.90 million in 2022 and is expected to reach US$ 2,010.76 million by 2030, registering a CAGR of 8.3% from 2022 to 2030. Accentuating demand for genuine products, growing concerns over duplicate consumer electronics products and automotive components and focus of governments on implementation of stringent anti-counterfeiting regulations are the critical factors attributed to the North America authentication and brand protection market expansion.
The market of counterfeit products is growing rapidly worldwide, encompassing industries such as food & beverages, chemicals, consumer electronics, automotive components, medical devices, and pharmaceuticals. In recent years, medical device end users have incurred significant losses due to the use of duplicate products. Moreover, medical device manufacturers are progressively investing in the procurement of product authentication solutions to ensure their customers receive original products, which allows them to retain their customers over the long term. This factor is bolstering the demand for authentication and brand protection solutions. Pharmaceutical manufacturers are facing significant challenges with an increasingly large number of fake medicines crowding the market. Hence, supplying authenticated drugs has become essential for pharmaceutical industries. As a result, the need for product authentication solutions has surged in this industry. Similar to the medical device and pharmaceutical industry, the food & beverage industry is concerned about the rise in the availability of duplicate or substandard food and beverages. With the skyrocketing demand for packaged foods, several companies have begun supplying packaged foods, which is leading to more fake and unauthenticated packaged foods products on display. This has led the Food and Drug Administration (FDA) authorities in several countries to impose stringent laws regarding the authentication of the production of packaged foods. Subsequently, food manufacturers have started adopting product authentication labels to protect their brand image. The manufacturers of alcohol, soft drinks, and other beverages are also opting for authentication labels. The demand for soft drinks and alcohol is constantly rising and these products can easily be duplicated. To adhere to the standards and regulations set by regulatory authorities for offering genuine products and protecting their brand images, manufacturers from different industries are increasingly procuring overt or covert labels, which is boosting the North America authentication and brand protection market.
On the contrary, counterfeiting of authentication labelling hurdles the growth of North America authentication and brand protection market.
Based on component, the North America authentication and brand protection market is categorized into overt, covert, forensic, and digital. The overt segment held 38.5% market share in 2022, amassing US$ 409.85 million. It is projected to garner US$ 710.71 million by 2030 to expand at 7.1% CAGR during 2022–2030.
Based on technology, the North America authentication and brand protection market is categorized into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held 23.2% share of North America authentication and brand protection market in 2022, amassing US$ 247.31 million. It is projected to garner US$ 395.13 million by 2030 to expand at 6.0% CAGR during 2022–2030.
Based on application, the North America authentication and brand protection market is categorized into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held 28.5% share of North America authentication and brand protection market in 2022, amassing US$ 303.30 million. It is projected to garner US$ 482.12 million by 2030 to expand at 6.0% CAGR during 2022–2030.
Based on country, the North America authentication and brand protection market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 75.5% share of North America authentication and brand protection market in 2022. It was assessed at US$ 805.20 million in 2022 and is likely to hit US$ 1,581.08 million by 2030, exhibiting a CAGR of 8.8% during 2022–2030.
Key players operating in the North America authentication and brand protection market are 3M Co, Alpvision SA, Applied DNA Sciences, Authentic Vision, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, EDGYN SAS, and Giesecke Devrient GmbH, among others.
In Jan 2023, Nexans and Authentic Vision partner to tackle cable counterfeiting. In May 2019, AlpVision released the Version 2.0 of the Brand Monitoring System (BMS).
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America authentication and brand protection market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the North America authentication and brand protection market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America authentication and brand protection market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summarys
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Authentication and Brand Protection Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 Qualitative Analysis: Radio-Frequency Identification (RFID) Tags Market
4.3 Qualitative Analysis: Recent Trends in Customer Experience in UX/UI
5. North America Authentication and Brand Protection Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Accentuating Demand for Genuine Products
5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
5.1.3 Focus of Governments on Implementation of Stringent Anti-Counterfeiting Regulations
5.2 Restraints
5.2.1 Counterfeiting of Authentication Labelling
5.2.2 High Initial Capital Investment
5.3 Opportunity
5.3.1 Development of Integrated Solutions
5.3.2 Rising Demand in Developing Economies
5.4 Future Trend
5.4.1 Technological Advancement in the Authentication and Brand Protection Technology
5.5 Impact of Drivers and Restraints:
6. Authentication and Brand Protection Market – North America Market Analysis
6.1 Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
7. North America Authentication and Brand Protection Market Analysis – Component
7.1 Overview
7.2 Authentication and Brand Protection Market, by Component (2022 and 2030)
7.3 Overt
7.3.1 Overview
7.3.2 Overt Market Revenue and Forecast to 2030 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2030 (US$ Million)
7.5 Forensics
7.5.1 Overview
7.5.2 Forensics Market Revenue and Forecast to 2030 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2030 (US$ Million)
8. North America Authentication and Brand Protection Market Analysis – Technology
8.1 Overview
8.2 Authentication and Brand Protection Market, by Technology (2022 and 2030)
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2030 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
8.5 OVDS and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2030 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2030 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2030 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2030 (US$ Million)
8.9 Authentication ICs
8.9.1 Overview
8.9.2 Authentication ICs Market Revenue and Forecast to 2030 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2030 (US$ Million)
9. North America Authentication and Brand Protection Market Analysis – Application
9.1 Overview
9.2 Authentication and Brand Protection Market, by Application (2022 and 2030)
9.3 Consumer Electronics
9.3.1 Overview
9.3.2 Consumer Electronics Market Revenue and Forecast to 2030 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
9.5 Medical
9.5.1 Overview
9.5.2 Medical Market Revenue and Forecast to 2030 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2030 (US$ Million)
9.7 Food & Beverage
9.7.1 Overview
9.7.2 Food & Beverage Market Revenue and Forecast to 2030 (US$ Million)
9.8 Tobacco
9.8.1 Overview
9.8.2 Tobacco Market Revenue and Forecast to 2030 (US$ Million)
9.9 Others
9.9.1 Overview
9.9.2 Others Market Revenue and Forecast to 2030 (US$ Million)
10. North America Authentication and Brand Protection Market – Country Analysis
10.1 North America
10.1.1 North America Authentication and Brand Protection Market Overview
10.1.2 North America Authentication and Brand Protection Market Revenue and Forecasts and Analysis – By Countries
10.1.2.1 North America Authentication and Brand Protection Market Revenue and Forecasts and Analysis – By Country
10.1.2.2 US Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.2.1 US Authentication and Brand Protection Market Breakdown by Component
10.1.2.2.2 US Authentication and Brand Protection Market Breakdown by Technology
10.1.2.2.3 US Authentication and Brand Protection Market Breakdown by Application
10.1.2.3 Canada Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.3.1 Canada Authentication and Brand Protection Market Breakdown by Component
10.1.2.3.2 Canada Authentication and Brand Protection Market Breakdown by Technology
10.1.2.3.3 Canada Authentication and Brand Protection Market Breakdown by Application
10.1.2.4 Mexico Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.4.1 Mexico Authentication and Brand Protection Market Breakdown by Component
10.1.2.4.2 Mexico Authentication and Brand Protection Market Breakdown by Technology
10.1.2.4.3 Mexico Authentication and Brand Protection Market Breakdown by Application
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Authentication and Brand Protection Market Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 AlpVision SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Authentic Vision
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Applied DNA Sciences, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Eastman Kodak Co
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 De La Rue Plc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Avery Dennison Corp
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Giesecke Devrient GmbH
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 3M Co
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Authentix
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 About Research Team
14.2 Word Index
LIST OF TABLES
Table 1. North America Authentication and Brand Protection Market Segmentation
Table 2. North America Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 3. US Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 4. US Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 5. US Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 6. Canada Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 7. Canada Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 8. Canada Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 9. Mexico Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 10. Mexico Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 11. Mexico Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 12. Company Positioning & Concentration
Table 13. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Authentication and Brand Protection Market Segmentation, By Country
Figure 2. Ecosystem: North America Authentication and Brand Protection Market
Figure 3. North America Authentication and Brand Protection Market – Key Industry Dynamics
Figure 4. Impact Analysis of Drivers And Restraints
Figure 5. North America Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
Figure 6. North America Authentication and Brand Protection Market Share (%) – Component, 2022 and 2030
Figure 7. Overt Market Revenue and Forecasts To 2030 (US$ Million)
Figure 8. Covert Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Forensics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Digital Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Authentication and Brand Protection Market Share (%) – Technology, 2022 and 2030
Figure 12. Security Printing & Tamper Proof Labels Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Security Inks & Coatings Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. OVDS and Holograms Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Unique Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Bar Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. RFID Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Authentication ICs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. North America Authentication and Brand Protection Market Share (%) – Application, 2022 and 2030
Figure 21. Consumer Electronics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Automotive Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Medical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. Chemical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Food & Beverage Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Tobacco Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Authentication and Brand Protection Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 29. Authentication and Brand Protection market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 30. US Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 31. Canada Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 32. Mexico Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 33. Heat Map Analysis By Key Players
The List of Companies – North America Authentication and Brand Protection Market
o 3M Co
o Alpvision SA
o Applied DNA Sciences
o Authentic Vision
o Authentix
o Avery Dennison Corporation
o De La Rue Plc
o Eastman Kodak Co
o Giesecke Devrient GmbH
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