Mellben Research

Mellben Research provides qualitative and quantitative research services. We have been in operation since 2009 and have conducted research for both private and public companies. Mellben Research provides all phases of the study, from research and fieldwork to data processing and recommendations. We understand, know and respect the people and culture in the countries where we undertake research projects.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: BWA01WRA Category: Tags: ,

Description

We possess a wealth of knowledge and a reputation for independent, innovative and delivering timely work. We believe that customer needs are becoming increasingly diverse; these needs can no longer be satisfied by a mass-appeal strategy. In this context, market research is the first step to effective and efficient strategies. Our success and reputation are founded on a strong commitment to client needs. We have a penchant for meeting and exceeding expectations by doing all of the following very well, on every project.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Botswana.
  • Kenya.
  • Malawi.
  • Mozambique.
  • Namibia.
  • South Africa.
  • Tanzania.
  • Uganda.
  • Zambia.
  • Zimbabwe.
Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.
 
 
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Training.
  • Advertising.
  • Promotions.
  • Public relations.
  • Call centre.
  • Direct marketing.

Additional information

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Joined WRA in:

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