Mellben Research
Mellben Research provides qualitative and quantitative research services. We have been in operation since 2009 and have conducted research for both private and public companies. Mellben Research provides all phases of the study, from research and fieldwork to data processing and recommendations. We understand, know and respect the people and culture in the countries where we undertake research projects.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Standalone piecemeal support research services.
- Non research B2B services.
- Quant: fieldwork with (if relevant) data entry.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
We possess a wealth of knowledge and a reputation for independent, innovative and delivering timely work. We believe that customer needs are becoming increasingly diverse; these needs can no longer be satisfied by a mass-appeal strategy. In this context, market research is the first step to effective and efficient strategies. Our success and reputation are founded on a strong commitment to client needs. We have a penchant for meeting and exceeding expectations by doing all of the following very well, on every project.
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- Botswana.
- Kenya.
- Malawi.
- Mozambique.
- Namibia.
- South Africa.
- Tanzania.
- Uganda.
- Zambia.
- Zimbabwe.
Quantitative
- Translation of field documents and responses to open ended questions.
- Programming and (if relevant) hosting questionnaire.
- Data tabulations.
- Advanced statistical analyses.
- Summary reporting.
- Full reporting.
- Presenting survey results.
Qualitative
- Translation of DG and screener.
- Simultaneous translation.
- English transcripts.
- Summary reporting.
- Full reporting.
- Presenting survey findings.
- None.
- Training.
- Advertising.
- Promotions.
- Public relations.
- Call centre.
- Direct marketing.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | Botswana, Kenya, Malawi, Mozambique, Namibia, South Africa, Tanzania, Uganda, Zambia, Zimbabwe |
| Resident operations: | |
| Service types: | Quantitative, Qualitative, Secondary research, Supporting services, Non research services |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
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