AAMR Marketing Company

AAMR is a full-service boutique marketing agency offering top notch creative marketing solutions in many areas that include but not limited to branding, digital marketing, web design and development, and mobile applications. We have been operating for more than 22 years around the GCC and EMENA region and help clients achieve their desired goals and exceed them in the long run. This is the core of our mission and vision to be at the very top of our industry… and stay there!

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: advanced statistical analyses.
  • Qual: summary report.

Including any preceding tasks leading up to this service level.

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Item ID: ARE03WRA Category: Tags: ,


Companies around the world seek to become the best at what they do and be the 1# preference to their clients and potential customers. AAMR came to life as a living example of what a marketing agency should be holding, namely cumulative experiences of more than 22 years across the GCC and EMENA region. From the day we started till now, we had a great pleasure of working with extraordinary clients representing a wide range of businesses, from startups to market leaders, in the GCC & EMENA region and beyond. Our team consists of a group of young, talented, experienced, passionate, results-driven, and tech-savvy individuals who strive every day to do their best and make a real impact…worldwide!

AAMR does not only serve the end-client, but we also provides fieldwork services for business partners and agencies in the global marketplace. As our partner, you can rely on data quality and compliance within due dates.

User Experience/ User Interface. Business-to-business to consumer healthcare & pharmaceutical media, support digital and social media. Banking and finance: new product tests and development. Our expertise (not limited to): we understand your requirement and provide quality work. Our team consists of skilled marketing executives with years of experience in quantitative and qualitative. Ad-hoc: project design, data collection, analysis and reporting. Our research team is specialized in: UX/UI design, customer experience and moderation. Automotive research, FMCG, Banking, IT & Telecom, real estate media, home utilities tests.

At AAMR, we have the ability and capability to handle any project wherever it is requested, through more than 800 well-trained interviewers; both male and female, headed by professional field managers and supervisors to ensure high quality and accuracy. In addition, AAMR has high calibers moderators with more than 24 years’ experience in conducting focus groups, in-depth Interviews and in-home visits.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Omnibus.
  • Off the shelf survey templates.
Direct Field Resources

  • Algeria.
  • Bahrain.
  • Egypt.
  • Iran.
  • Iraq.
  • Kuwait.
  • Morocco.
  • Oman.
  • Qatar.
  • Saudi Arabia.
  • Sudan.
  • United Arab Emirates.
  • Yemen.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Direct marketing.

Summary Info

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Joined WRA in:

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