Blue Orange

Blue Orange is not just another fieldwork agency, because with us quality is redefined. It’s your fieldwork partner in India, Middle East and the Indian Sub-Continent for full research, field and tab, technical advice (fieldwork), questionnaire proof reading, translation and 3rd party audits through our CATI Call center. We do so in all countries we cover through all relevant languages. Our payment system is back to back: we don’t take an advance.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: summary report.
  • Qual: summary report.

Including any preceding tasks leading up to this service level.

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Item ID: IND25WRA Category: Tags: ,


Blue orange is founded on more than 50 years of experience in India, Middle East and the Indian Sub-Continent. Blue orange can support with all types of ad-hoc, online and panel members projects: qualitative, quantitative, mystery shopping, promotions across Indian Sub Continent and Middle East. Blue orange special services: full research, field and tab, technical advice (fieldwork), questionnaire proof reading, translation, 3rd party audit through CATI Call center – all countries all languages. Back to back payment system – we don’t take an advance.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.*
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.*
  • Data tabulations.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Offline.
Research Products/Specialisations

  • Omnibus.
Direct Field Resources

  • Bahrain.
  • India.
  • Kuwait.
  • Oman.
  • Qatar.
  • Saudi Arabia.
  • United Arab Emirates.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Data tabulations.
  • Summary reporting.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Management consulting.
  • Training.
  • Promotions.
  • Direct marketing.

Summary Info

Member type:

Geographical coverage:



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Year founded:

Joined WRA in:

Full time staff in listed country:

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