Market Xcel Data Matrix Pvt. Ltd.

At Market Xcel – based in New Delhi, India –, we’re passionate about helping clients to grow into bigger and better brands through comprehensive research.  With the world turning highly competitive, market research is becoming more and more important for all organizations across sectors, both large and small.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: IND13WRA Category: Tags: ,


Market Xcel focuses on providing actionable solutions to address key business issues through personalized research. Market research is still at the heart of what our organization does. That being said, we also try on stretch the boundaries of research so that we can examine new territories that drive value for our clients. We believe that customers the best consultants for any company and by connecting with them, brands can become more successful and productive.

Market Xcel has immense experience in the field of qualitative research, quantitative research, secondary research, business market research and research consulting. Because of this we are able to help brands discover their market in better manner while at the same time understand their target market as well. Our team includes some of the most talented and experienced market researchers, consultants, and experts from the industry. With offices in 11 Indian cities and coverage of over 250 cities, we understand the important role that research can play both at a global and local level. Since 17 years we are exploring the industry and the quality of our work has always been admired, even beyond our geographical boundaries.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • India.
  • Singapore.
  • United Kingdom.
Excluded Industry Sectors

  • None.

Summary Info

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