Marketing Means

Your ideal research partner

Marketing Means – based in Ashburton, UK -is a full-service marketing research company – one of the most trusted in the industry. Whether you know exactly what you want, or you’ve never commissioned market research before, you’ve come to the right place.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Data tabulations.
  • Qual: summary report.

Including any preceding tasks leading up to this service level.

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SKU: GBR10WRA Category: Tags: ,

Description

What makes us different?

At Marketing Means, we pride ourselves on our:

  • Robust data collection and analysis. We are unique in offering the full breadth of survey design, data collection and analysis services in-house. This ensures that every element of our research is conducted to a consistently high standard, for optimal quality data and insight.
  • Professional, accredited services. We’re company partners of the Market Research Society.
  • Cost-effective solutions. We know that budgets are tight. We strive to come up with creative ways to keep your costs down without ever compromising on quality.
  • A flexible approach. Years of experience means that we’ve delivered almost every type of survey in every conceivable way. If you’ve got an idea, we can flex to accommodate it. And we’ll always suggest new ways to get the most out of your work with us.
  • A friendly team. We’re a people business, and we believe in friendly and personable service all the way. Your personal Research Manager will look after your projects from start to finish, and is always on hand for any queries.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • B2B services.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • United Kingdom.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).

Additional information

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