Market Analysis Brasil

We – Market Analysis Brasil, based in Florianopolis, Brazil – are an independent research firm with a vast array of experience in successfully conducting challenging market and opinion research in Brazil and Latin America. Established in 1997, with over 1,000 projects as background, we have made of flexibility, effectiveness and complete dedication to the needs of our clients our core practices to accomplish best results.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: BRA04WRA Category: Tags: ,

Description

Our firm is a national reference for studies on corporate sustainability and green consumption, issues where our expertise has contributed not just in meeting organizations’ intelligence needs, but also in terms of generating ideas and discussions across business, academic and media environments.

Our team is composed by a talented and enthusiastic group of professionals trained in major research centers in Brazil, the United States and Europe. Blending different academic backgrounds and professional experiences, our bilingual team brings together high performance in selected product categories and types of research.

Our head office is based in Florianópolis, but our network of long-standing partners for fieldwork allows us to collect top quality data from every corner of Brazil.

We offer unique expertise in qualitative and quantitative research, as well as mixed methods designs, mystery shopping, and desk research. Our key areas of knowledge include:

  • Sustainability and corporate responsibility.
  • Reputation and corporate image.
  • Personal well-being, healthcare and medical research.
  • Customer satisfaction.
  • Concept, package and product test.
  • Uses and attitudes.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Brazil.
Excluded Industry Sectors

  • None.

Additional information

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