Virasolelhs di Luca Meyer

Market research, data analysis, field services, innovation applied to #mrx & more! Working in the #mrx business since 1994. Certified Member of MRS, IPC Master, member of the ICG, ESOMAR member, QRCA member, member of the Italian Research Chapter.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: ITA04WRA Category: Tags: , ,


Profile Summary

Italian native freelance market researcher. Been working on setting-up, running and presenting survey results for more than 10 years, then progressively switched to B2B in-depth interviewing and innovative methods applied to market research (e.g. prediction markets).
More recently getting increasingly involved with cultural methods applied to research: semiotics, ethnography, discourse analysis, content analysis, indirect questioning, etc… following some principles becoming increasingly relevant to me: * people may not be able/willing to explain why they do what they do * often people do not do what they say they would do * people are not such rational beings as sometimes we researchers would like them to be.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.*
  • Moderating.*
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • France.
  • Italy.
  • United Kingdom.
  • United States.
Standalone Piecemeal Research Services

  • Market research role secondment.

  • Market research role secondment.
Industry Sectors

  • FMCG.
  • Logistics.
  • Raw Materials.
Industry Exclusions

  • None.

Summary Info

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