LCWA Research Group

L.C. Williams & Associates (LCWA) is a full-service PR agency headquartered in Chicago, USA, with market research capabilities. Our mid-sized company is made up of experienced, invested and creative individuals who are focused on results for our clients. We integrate communications across all channels to reach audiences, including media relations, social media, influencer outreach and grassroots marketing.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: summary report.
  • Qual: summary report.

Including any preceding tasks leading up to this service level.

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SKU: USA14WRA Category: Tags: ,

Description

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Industry experts, professionals, specialists, industry observers.
Direct Field Resources

  • United States.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).
  • Utilities (power, water etc.).
Other B2B Services

  • Advertising.
  • Promotions.
  • Public relations.

Additional information

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