CyberMedia Research & Services Limited

We are among the oldest research and consulting groups with main focus on Technology across India.

As part of CyberMedia, South Asia’s largest specialty media and media services group, CyberMedia Research (CMR) has been a front runner in market research, consulting and advisory services since 1986. CMR offers research-based insights and consulting services – market intelligence, market sizing, stakeholder satisfaction, growth opportunity identification, incubation advisory, and go-to-market services – covering the Information Technology, Telecommunications, Semiconductors, Electronics & Smart Infrastructure, Government, Energy & Utilities and Lifesciences sectors, as well as the large enterprise, SMB and consumer user segments. Cyber Media Research Ltd., an ISO 9001: 2008 company, is an institutional member of the Market Research Society of India.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal auxilliary research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Raw data file, coded or uncoded.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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SKU: IND15WRA Category: Tags: ,

Description

CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets and geographies. CMR’s forthcoming studies include stakeholder satisfaction surveys, mega spender assessments and market mapping studies for these domains.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.*
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided telephone interviewing (CATI).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.*
  • Moderating.*
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Publications.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • Construction/real estate.
  • Packaged fast moving consumer goods.
  • Education.
  • Electronics.
  • Entertainment (including sports).
  • Fashion.
  • Finance.
  • Furniture and furnishings.
  • Capital equipment.
  • Hotels, restaurants, cafes; F&B.
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Non-profit sector (clubs, charity, social development etc.).
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Travel and logistics.
  • Utilities (power, water etc.).
Direct Field Resources

  • None.
 
Standalone Piecemeal Research Services

Quantitative

  • Advanced statistical analyses.
  • Reporting.
  • Presenting survey results.
Qualitative

  • Reporting.
  • Presenting survey findings.
 

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