Indochina Research

Established in 1994 in Vietnam, Indochina Research has developed into a regional agency in 4 markets: Vietnam, Cambodia, Laos and Myanmar. In Vietnam we have offices in Hanoi, Ho Chi Minh City, Danang and Can Tho. In Cambodia (since 1995) offices in Phnom Penh, Battambang and Kampong Cham. In Laos (since 1999) an office in Vientiane. In Myanmar (since 2016) an office in Yangon. Indochina Research is 100% independent and it can handle the full research process in-house, making it the only full service independent research agency in the Indochina region.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: presentation.
  • Qual: full report.

Including any preceding tasks leading up to this service level.

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Item ID: KHM02WRA Category: Tags: ,


Over the course of more than 20 years in the region, Indochina Research has completed ~3,000 projects, which represent about 3 million quantitative interviews and more than 3,500 focus groups and in-depth interviews. It has helped countless of businesses and social organizations to grasp a better understanding of the region and its population in order to make sound decisions.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Off the shelf survey templates.
  • Proprietary software applications.
Direct Field Resources

  • Cambodia.
  • Laos.
  • Myanmar.
  • Vietnam.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Management consulting.
  • Training.
  • Software/website development and testing.
  • Auditing of accounts.
  • Advertising.
  • Promotions.
  • Merchandising.
  • Public relations.
  • Call centre.
  • Direct marketing.
  • Credit reporting, business risk analysis.
  • Investment consultancy.

Summary Info

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Joined WRA in:

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