Field Force Consulting Pty Ltd

FieldForce was established in 1995 as a field and data processing consultancy operating throughout Australia and is dedicated to supplying honest and reliable data, Our management team has experience in all aspects of market research interviewing and supervision and training of interviewers.

Service Range

  • Quantitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.

Including any preceding tasks leading up to this service level.

Send Enquiry to Member
Item ID: AUS01WRA Category: Tags: ,


The Scope of our Work

  • Telephone facility interviewing ‘Consumer’ & ‘Business 2 Business’, telephone (CATI) on our LAN or Web (WATI).
  • Street & exit intercept interviewing using hand tablets or paper.
  • Shopping centre & central location interviewing using laptops or tablets or paper.
  • In home or office interviewing.
  • Mystery shopping, audits.
  • Focus group moderating and in-depth Interviewing.
  • Data processing utilising the latest versions of Oz Quest and SPSS as well as conversion to other data formats such as Excel or ASCII.
  • Online Surveys using Oz Web.
  • Seamless integration of CATI, CAPI, web data. Let FieldForce manage your data gathering: questionnaire fine tuning, piloting and fieldwork through to delivery of data in flexible formats. While we can supply field, coding and data processing as separate functions, there are advantages in allowing our experienced staff to manage all of your data gathering and processing needs.

Quantitative Research

In-house Consulting Capabilities

  • None.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.
  • Raw data file preparation.*
  • Data tabulations.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
Direct Field Resources

  • Australia.
Excluded Industry Sectors

  • Healthcare (incl. medical services and pharmaceuticals).

Summary Info

Member type:

Geographical coverage:


Resident operations:

Service types:

Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

1 review for Field Force Consulting Pty Ltd

  1. Online Team

    Excellent agency. Honest recommendations, no promises that cannot be kept.

Add a review