Foresight Research Pvt. Ltd.

Foresight Research is a one-stop shop for most of your marketing research needs. Since 2008, we have been catering to clients from a variety of sectors by delivering independent and unbiased research. We combine strong analytical capabilities with robust research designs to get a well-rounded understanding of consumers across Pakistan. We have a country-wide network of field teams. Most of our face to face interviews are now conducted using android devices. This offers a superior data quality both in terms of data authenticity & data accuracy. All the functions of research, including data coding & editing, data processing, analysis are managed in-house by experienced teams. At Foresight Research, we live our 3 values: sense of urgency, value addition & meeting timelines.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: presentation.
  • Qual: presentation.

Including any preceding tasks leading up to this service level.

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Item ID: PAK02WRA Category: Tags: ,


Our strength lies in our diversified, experienced and competitive team, which comprises statisticians, economists, psychologists, information technologists and business graduates. Our team members have hands-on experience of producing a wide array of research studies – ranging from ethnographic research to exploring highly sensitive topics, from segmentation studies to market measurement and more.

None of our work is outsourced. We manage the research process from start to finish and aim to raise the performance bar with every delivery. We approach research from a business point of view not as an academic exercise – hence are flexible to accommodate client needs.

We provide research solutions in the areas of both tracking and customized researches. Our tracking division offers a household panel and brand health tracking solutions, both of which are syndicated studies. Store Point is also a continuous tracking solution for monitoring merchandizing, availability of desired SKUs and promotional activities at shops as per a company’s guidelines. Our customized research division has separate teams for qualitative and quantitative research. We are the only company in Pakistan to offer a household panel, which comprises around 8350 households across the country belonging to over 150 urban and rural locations. These panelists are visited every month to record their monthly purchases.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Panel.
  • Proprietary software applications.
Direct Field Resources

  • Pakistan.
Standalone Piecemeal Research Services

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Geographical Coverage Panels
Consumer Panel

  • Pakistan.
B2B Panel

  • None.
Healthcare Panel

  • None.
Excluded Industry Sectors

  • None.

Summary Info

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