Incite Research International
- Incite is a full service market research agency with offices in Hong Kong and Greece.
- Established in 1994 in the Middle East.
- Focuses on emerging markets in Africa, Middle East, Asia Pacific.
- Services an array of industries through consumer, B2B and industrial research.
- Qualitative and quantitative expertise as well as in secondary research.
- Understanding of national nuances in a region that is culturally heterogeneous.
- Unforgiving and unrivalled quality assurance measures.
- Value added services: e.g. market reports, feasibility studies and off-the-shelf survey solutions (Plugins).
Service Range
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Standalone piecemeal auxilliary research services.
- Non research B2B services.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including any preceding tasks leading up to this service level.
Description
Quantitative Research
In-house Consulting Capabilities
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
Data Collection Methods
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
In-house Consulting Capabilities
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.*
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based based observations (e.g. shopping accompaniment).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
Secondary Research Methods
- Online.
- Offline.
Research Products/Specialisations
- Publications.
- Off the shelf survey templates.
Direct Field Resources
- Bahrain.
- China.
- Egypt.
- Ethiopia.
- Greece.
- Hong Kong.
- Indonesia.
- Kenya.
- Kuwait.
- Oman.
- Philippines.
- Qatar.
- Saudi Arabia.
- South Africa.
- Taiwan.
- Thailand.
- United Arab Emirates.
- Yemen.
Excluded Industry Sectors
- None.
Other B2B Services
- Management consulting.
Quantitative
- Advanced statistical analyses.
- Automated reporting/charting.
- Reporting.
- Presenting survey results.
Qualitative
- Reporting.
- Presenting survey findings.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | Africa, Australia-Oceania, East & Southeast Asia, Middle East, South Asia |
| Countries: | Bahrain, China, Egypt, Ethiopia, Greece, Hong Kong, India, Indonesia, Kenya, Kuwait, Oman, Philippines, Qatar, Saudi Arabia, South Africa, Thailand, United Arab Emirates, Yemen |
| Resident operations: | |
| Service types: | Quantitative, Qualitative, Secondary research, Supporting services, Non research services |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |