Eferest Market Research Bureau – EMRB

Eferest Market Research Bureau (EMRB) – based in Sanaa, Yemen – was established in 2011 as a company specialized in multiple marketing research services. Our professionalism in the field of market research activities, our distinctiveness and self-confidence came from our long experience that we gained between 2001 – 2012 by working for one of the largest market research companies in the world (MEMRB acquired by Nielsen).

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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SKU: YEM01WRA Category: Tags: ,

Description

We have imbibed our experience in the field of market research from the best international market research experts. We have full capability to support and provide our clients with the best market research services and consultancies to international quality standards.

We use the latest research methodologies and techniques in our projects. Our team always strives to provide excellent support at each phase of the project management to provide the highest level of satisfaction to our clients.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Egypt.
  • Ethiopia.
  • Saudi Arabia.
  • Sudan.
  • United Arab Emirates.
  • Yemen.
Excluded Industry Sectors

  • None.
Other B2B Services

  • Credit reporting.
  • Business risk analysis.
 

Additional information

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