FreeBird – DK Research
This is a freelance team, managed by a Market Research Consultant with 10 years of expertise in the industry. First as a research intern, Dipanshu Karamsinghani climbed up the ladder to become an independent consultant covering various verticals of industries within the Consulting and Syndicated Research business. He established himself to be flexible in assisting clients with distributor search, brand strategies and be their in-house team member for all their research services.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting piecemeal quant research services.
- Supporting piecemeal qual research services.
- Non research B2B services.
- Quant: fieldwork with (if relevant) data entry.
- Qual: transcripts.
Including any preceding tasks leading up to this service level.
Description
As an Independent Consultant and Analyst, I cover the below responsibilities:
- Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations.
- Understanding business objectives and designing surveys to discover prospective customers’ preferences.
- Compiling and analyzing statistical data using modern and traditional methods to collect it, perform valid and reliable market research SWOT analysis.
- Interpret data, formulate reports and make recommendations, provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
- Remain fully informed on market trends, other parties researches and implement best practices.
Quantitative Research
- Sample plan development.
- Summary reporting in writing.
- Full reporting in writing.
- Fieldwork with or without data entry.
- Coding of responses to open ended questions.*
- Raw data file preparation.*
- Data tabulations.*
* Outsourced.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI/WATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Recruitment with incentives.
- Moderating.*
- Translation of guide and screener.*
- Venue, hospitality and equipment.*
- Simultaneous translation to English.*
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Semi-finished product (component) manufacturers.
- Industry experts, professionals, specialists, industry observers.
- Online.
- Offline.
Direct Field Resources
- India.
- Oman.
- Saudi Arabia.
- United Arab Emirates.
Quantitative
- Summary reporting in writing.
- Full reporting in writing.
Qualitative
- English transcripts.
- Summary reporting in writing.
Specialisations
- Consulting.
- Consumer Durables.
- Horeca/F&B.
Industry Exclusions
- None.
- Business strategy consulting.
- Communications consulting.
- Credit reporting, business risk analysis.
- Distributor search.
- Management consulting.
- Training.
Summary Info
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Service types: | Quantitative, Qualitative, Secondary research, Supporting services, Non research services |
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Joined WRA in: | |
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