Coletaye Concept International

Coletaye Concept International is a market, social, health research and data gathering consulting firm. The firm was founded in 2014 and registered with the government agency (Corporate Affairs Commission) which is in charge of company registration in Nigeria. The firm has worked on lots of projects across the country and it possess some of the best data collection services in the country.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal qual research services.
Minimum Service for Primary Research

  • Quant: presentation.
  • Qual: full report.

Including any preceding tasks leading up to this service level.

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Item ID: NGA05WRA Category: Tags: ,


The firm works in different areas of research which includes – but not limited to – usage and attitude surveys, tracking and monitoring studies, ad tracking, advertising research, brand equity, concept testing, copy testing, customer satisfaction research, demand estimation, distribution channel audits, mystery shopping, price elasticity, segmentation research, central location tests, focus group discussions and in depth interviews.

Some of our working experiences on research project management are:

  • 2,500 Sample size survey and focus group discussions in 5 geo-political zones in Nigeria. December, 2019. Our firm worked on this projects which is about cable/satellite television preference and awareness by respondents.
  • Focus group discussions, which centered on social media usage conducted in Lagos, Abuja and Port Harcourt. 2018.
  • Consumer Brand Drinks Survey. 2015. We were in charge of this project in Lagos, Enugu, Abuja, Port Harcourt and Benin City. It’s all about beer brand preference, awareness and advert awareness, it was done on behalf of TNS Nigeria and was commissioned by one of their project directors.
  • Projects undertaken for Shopper Behavior Research (SBR), South Africa. 2014 to date. We have been managing lots of projects for SBR that focus on the shopping behaviour of households and their awareness about shopping malls in all the local governments in Lagos State. Some of the projects make use of geographical business intelligence (GEOBI), which involves using maps to select our target dwelling structure so that we can get an eligible respondent. I am fully in charge of coordinating and managing the projects for SBR up till the present date.
  • Some of the projects are tracking studies. Projects undertaken for AB Consult, Accra, Ghana. January, 2013 till December 2017. We were fully in charge of managing traffic count at several Rapid Transport bus stops and terminals (this is a modern transportation system in Lagos to ease traffic lockjam and reduce time spent by passengers on the road). This project was a quarterly tracking study which we handled for 5 years.
  • Federal Ministry of Health/Society for Family Health/Association of Reproductive and Family Health. June 2009 to date.

What makes us stand out from others is the quality of data we churn out. We give the best treatment and welfare package to our field staff and they in turn repay us back by giving accurate, untampered and correct data.

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.*
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.*
  • Online reporting/tracking.*
  • Raw data file preparation.*
  • Data tabulations.*
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Ghana.
  • Nigeria.
Standalone Piecemeal Research Services

  • None.

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Industry Sectors

  • None.
Industry Exclusions

  • None.

Summary Info

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Resident operations:

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Year founded:

Joined WRA in:

Full time staff in listed country:

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