Abdelhaq Lecheb: Moroccan national. Academic qualification: B.S.C in Art (Languages and Administrative Management). Market research experience: 14 years, specifically in the Middle East. Spending more than 18 years in the UAE has been a great advantage for me to understand the UAE market in depth as well as other markets in the Gulf region.I have worked with several local and international research agencies in various types of quantitative and qualitative projects. Started as an interviewer and later established and led my own team of interviewers. During my extensive years of experience in marketing research operations and management for both qualitative and quantitative studies, I had the opportunity to work across all verticals of research such as PAPI, CAPI, CATI, CAWI, CLT, car clinic, mystery shopping, In-depth interviews, focus groups and home visits, covering various industry sectors including the health sector.
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