Trade Promotion Management Software Market Size and Forecasts (2020-2030)
Trade Promotion Management Software Market Size and Forecasts (2020 – 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Component (Solution and Services), Deployment Type (Cloud and On-premise), Application (Large Enterprises and Small & Medium Size Enterprises ), and Industry Vertical (Retail & Consumer Goods, Pharmaceutical, IT & Services, Manufacturing, and Others)
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Description
In APAC, Australia, China, India, Japan, and South Korea are witnessing a rise in technological innovations driving the Asia Pacific trade promotion management software market share. Owing to the rapid developments in technology, favorable initiatives by governments of these countries for strengthening the consumer goods & retail sector, digitalization of economies, and growing disposable income of the middle-income class group, the region’s overall economy will continue to grow in the coming years.
In the past decade, APAC experienced economic growth, leading to increased consumer spending—especially due to the broadening middle-class level income group and young and tech-savvy demographics of the region, driving the adoption of software solution which is further fostering trade promotion management software market growth. Evolving sales channels and routes-to-market, growing momentum by e-commerce players, and entry of small and local brands are among the prevailing trends in Asian economies, which will play a significant role in driving the growth of the FMCG sector.
Based on industry vertical, the trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, IT & services, manufacturing, and others. The retail & consumer goods segment held the largest trade promotion management software market share in 2022. Global economic development, increase in disposable income among the masses, and high adoption rate of the modern lifestyle are flourishing the retail & consumer goods industry. Consumers are more inclined toward the use of FMCG products due to their fast-paced lifestyle. Moreover, the highly volatile market dynamics in the retail & consumer goods industry are enabling the retail and consumer goods organizations to adopt various operations tools, including trade promotion management software, owing to the ever-changing consumer preference. Trade promotion management software is widely used by manufacturers and retailers in the industry to optimize various promotion campaigns in order to boost sales and revenue. Thus, owing to the growing retail & consumer goods industry, coupled with the increasing use of digital solutions for optimizing operations, the trade promotion management software market is experiencing significant growth.
The pharmaceutical industry is known to be the fastest-growing industry across the globe. The growing prevalence of diseases and ailments across the globe, coupled with increasing penetration of healthcare institutions in developing countries across Africa and Asia Pacific, is among the major factors fueling the growth of the pharmaceutical industry. To optimize the supply chain for maximizing revenue from various channels and fulfill market demand across various regions, pharmaceutical organizations are increasingly adopting various advanced digital tools such as trade promotion management software. The trade promotion management software enables organizations to analyze the trend-off between demand & supply and enhance overall efficiency with various reporting techniques. Thus, with the growing need for optimizing the supply chain in the pharmaceutical industry, the trade promotion management software is witnessing significant growth.
Aera Technology; TELUS; o9 Solutions, Inc.; Oracle; SAP SE; UpClear; Anaplan, Inc.; Aforza Inc.; Wipro; Psignite Inc are among the key Trade Promotion Management Software Market players that are profiled in this market study.
The overall Trade Promotion Management Software Market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Trade Promotion Management Software Market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Trade Promotion Management Software Market.
Summary Info
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Revolution of Data Analytics to Provide Lucrative Opportunities for Trade Promotion Management Software Market Growth During Forecast Period
As businesses gather huge volumes of data, the incorporation of advanced analytics tools within trade promotion management solutions becomes crucial. Harnessing the power of data analytics enables companies to obtain actionable insights, optimize promotional strategies, and make informed decisions. The demand for trade promotion management software equipped with robust analytics capabilities is on the rise, reflecting a strategic shift toward data-driven promotional activities in an increasingly competitive business landscape. The revolution of data analytics has the potential to transform trade promotion management (TPM) software in several approaches, making it more effective, efficient, and strategic. Data analytics can provide TPM software with the ability to collect, analyze, and visualize big amounts of data from a variety of sources, including sales data, market data, and customer behavior data. This data can be used to identify trends, patterns, and insights that can provide better decision-making about trade promotion planning, execution, and evaluation. Data analytics can help TPM software optimize trade promotion spending by identifying which promotions are most effective and which ones are not. This can allow businesses to save money and maximize the return on their investment in trade promotions. Therefore, the revolution of data analytics has the potential to transform TPM software into a more powerful and effective tool for enterprises of all sizes. By leveraging the power of data, businesses can make better decisions about their trade promotions, optimize their spending, and improve their customer satisfaction. Thus, the increasing importance of data analytics is likely to create opportunities for the trade promotion management software market growth in the coming years.
Key Findings of Trade Promotion Management Software Market Study:
Based on component, the trade promotion management software market is bifurcated into solution and services. Based on deployment type, the trade promotion management software market is divided into cloud and on-premises. In terms of application, the trade promotion management software market is bifurcated into large enterprises and small & medium size enterprises. Based on industry, the trade promotion management software market is categorized into retail & consumer goods, IT & services, pharmaceutical, manufacturing, and others. In terms of geography, the global trade promotion management software market is segmented into five major regions—North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM).
Based on deployment type, the trade promotion management software market is segmented cloud and on-premise. The cloud segment held the largest trade promotion management software market share in in 2022 and is expected to grow with the highest CAGR. The technology sector is experiencing substantial growth in cloud-based solutions due to their time-saving and cost-effective benefits. Considering these advantages, cloud-based solutions have attracted numerous end users. Moreover, owing to the rising demand for cloud-based software, the key market players are developing cloud-based products in the trade promotion management software market. Further, the Internet infrastructure has developed significantly in developed countries. It is also growing in several developing countries, which allows end users in both developed countries as well as developing countries to access cloud-based solutions. This factor is positively affecting the adoption of trade promotion management software in a variety of industries. Therefore, these factors are boosting the trade promotion management software market size.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the trade promotion management software market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations such as specific country and segmental insight highlights crucial progressive industry trends in the trade promotion management software market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth market trends and outlook coupled with the factors driving the market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Trade Promotion Management Software Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
5. Trade Promotion Management Software Market – Key Industry Dynamics
5.1 Trade Promotion Management Software Market – Key Industry Dynamics
5.2 Market Drivers
5.2.1 Rise in Expenditure on Trade Promotion Management
5.2.2 Growing Need for Software Solutions
5.2.3 Digitalization of Trade Promotion Operations
5.3 Market Restraints
5.3.1 Preference for Spreadsheet and Sell-out Based Payments
5.4 Market Opportunities
5.4.1 Focus Towards Online Promotions
5.4.2 Revolution of Data Analytics
5.5 Future Trends
5.5.1 Use of Advanced Analytics for Trade Promotion Management
5.6 Impact of Drivers and Restraints:
6. Trade Promotion Management Software Market – Global Market Analysis
6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2022 – 2030
6.2 Trade Promotion Management Software Market Forecast and Analysis
7. Trade Promotion Management Software Market Analysis – Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)
8. Trade Promotion Management Software Market Analysis – Deployment Type
8.1 Cloud
8.1.1 Overview
8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
8.2 On-Premise
8.2.1 Overview
8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)
9. Trade Promotion Management Software Market Analysis – Application
9.1 Large Enterprises
9.1.1 Overview
9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
9.2 SMEs
9.2.1 Overview
9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)
10. Trade Promotion Management Software Market Analysis – Industry Vertical
10.1 Retail & Consumer Goods
10.1.1 Overview
10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Pharmaceutical
10.2.1 Overview
10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
10.3 IT and Services
10.3.1 Overview
10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
10.4 Manufacturing
10.4.1 Overview
10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
11. Trade Promotion Management Software Market – Geographical Analysis
11.1 Overview
11.2 North America: Trade Promotion Management Software Market
11.2.1 North America: Revenue, and Forecast to 2030 (US$ Million)
11.2.2 North America: Trade Promotion Management Software Market, by Component
11.2.3 North America: Trade Promotion Management Software Market, by Deployment Type
11.2.4 North America: Trade Promotion Management Software Market, by Application
11.2.5 North America: Trade Promotion Management Software Market, by Industry Vertical
11.2.6 North America: Trade Promotion Management Software Market, by Key Country
11.2.6.1 US: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.1.1 US Trade Promotion Management Software Market Breakdown by Component
11.2.6.1.2 US Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.1.3 US Trade Promotion Management Software Market Breakdown by Application
11.2.6.1.4 US Trade Promotion Management Software Market Breakdown by Industry Vertical
11.2.6.2 Canada: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.2.1 Canada Trade Promotion Management Software Market Breakdown by Component
11.2.6.2.2 Canada Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.2.3 Canada Trade Promotion Management Software Market Breakdown by Application
11.2.6.2.4 Canada Trade Promotion Management Software Market Breakdown by Industry Vertical
11.2.6.3 Mexico: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.2.6.3.1 Mexico Trade Promotion Management Software Market Breakdown by Component
11.2.6.3.2 Mexico Trade Promotion Management Software Market Breakdown by Deployment Type
11.2.6.3.3 Mexico Trade Promotion Management Software Market Breakdown by Application
11.2.6.3.4 Mexico Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3 Europe: Trade Promotion Management Software Market
11.3.1 Europe: Revenue, and Forecast to 2030 (US$ Million)
11.3.2 Europe: Trade Promotion Management Software Market, by Component
11.3.3 Europe: Trade Promotion Management Software Market, by Deployment Type
11.3.4 Europe: Trade Promotion Management Software Market, by Application
11.3.5 Europe: Trade Promotion Management Software Market, by Industry Vertical
11.3.6 Europe: Trade Promotion Management Software Market, by Key Country
11.3.6.1 Germany: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.1.1 Germany Trade Promotion Management Software Market Breakdown by Component
11.3.6.1.2 Germany Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.1.3 Germany Trade Promotion Management Software Market Breakdown by Application
11.3.6.1.4 Germany Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.2 UK: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.2.1 UK Trade Promotion Management Software Market Breakdown by Component
11.3.6.2.2 UK Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.2.3 UK Trade Promotion Management Software Market Breakdown by Application
11.3.6.2.4 UK Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.3 France: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.3.1 France Trade Promotion Management Software Market Breakdown by Component
11.3.6.3.2 France Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.3.3 France Trade Promotion Management Software Market Breakdown by Application
11.3.6.3.4 France Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.4 Italy: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.4.1 Italy Trade Promotion Management Software Market Breakdown by Component
11.3.6.4.2 Italy Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.4.3 Italy Trade Promotion Management Software Market Breakdown by Application
11.3.6.4.4 Italy Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.5 Russia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.5.1 Russia Trade Promotion Management Software Market Breakdown by Component
11.3.6.5.2 Russia Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.5.3 Russia Trade Promotion Management Software Market Breakdown by Application
11.3.6.5.4 Russia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.3.6.6 Rest of Europe: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.3.6.6.1 Rest of Europe Trade Promotion Management Software Market Breakdown by Component
11.3.6.6.2 Rest of Europe Trade Promotion Management Software Market Breakdown by Deployment Type
11.3.6.6.3 Rest of Europe Trade Promotion Management Software Market Breakdown by Application
11.3.6.6.4 Rest of Europe Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4 APAC: Trade Promotion Management Software Market
11.4.1 APAC: Revenue, and Forecast to 2030 (US$ Million)
11.4.2 APAC: Trade Promotion Management Software Market, by Component
11.4.3 APAC: Trade Promotion Management Software Market, by Deployment Type
11.4.4 APAC: Trade Promotion Management Software Market, by Application
11.4.5 APAC: Trade Promotion Management Software Market, by Industry Vertical
11.4.6 APAC: Trade Promotion Management Software Market, by Key Country
11.4.6.1 China: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.1.1 China Trade Promotion Management Software Market Breakdown by Component
11.4.6.1.2 China Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.1.3 China Trade Promotion Management Software Market Breakdown by Application
11.4.6.1.4 China Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.2 Japan: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.2.1 Japan Trade Promotion Management Software Market Breakdown by Component
11.4.6.2.2 Japan Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.2.3 Japan Trade Promotion Management Software Market Breakdown by Application
11.4.6.2.4 Japan Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.3 South Korea: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.3.1 South Korea Trade Promotion Management Software Market Breakdown by Component
11.4.6.3.2 South Korea Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.3.3 South Korea Trade Promotion Management Software Market Breakdown by Application
11.4.6.3.4 South Korea Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.4 India: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.4.1 India Trade Promotion Management Software Market Breakdown by Component
11.4.6.4.2 India Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.4.3 India Trade Promotion Management Software Market Breakdown by Application
11.4.6.4.4 India Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.5 Australia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.5.1 Australia Trade Promotion Management Software Market Breakdown by Component
11.4.6.5.2 Australia Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.5.3 Australia Trade Promotion Management Software Market Breakdown by Application
11.4.6.5.4 Australia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.4.6.6 Rest of APAC: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.4.6.6.1 Rest of APAC Trade Promotion Management Software Market Breakdown by Component
11.4.6.6.2 Rest of APAC Trade Promotion Management Software Market Breakdown by Deployment Type
11.4.6.6.3 Rest of APAC Trade Promotion Management Software Market Breakdown by Application
11.4.6.6.4 Rest of APAC Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5 MEA: Trade Promotion Management Software Market
11.5.1 MEA: Revenue, and Forecast to 2030 (US$ Million)
11.5.2 MEA: Trade Promotion Management Software Market, by Component
11.5.3 MEA: Trade Promotion Management Software Market, by Deployment Type
11.5.4 MEA: Trade Promotion Management Software Market, by Application
11.5.5 MEA: Trade Promotion Management Software Market, by Industry Vertical
11.5.6 MEA: Trade Promotion Management Software Market, by Key Country
11.5.6.1 Saudi Arabia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.1.1 Saudi Arabia Trade Promotion Management Software Market Breakdown by Component
11.5.6.1.2 Saudi Arabia Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.1.3 Saudi Arabia Trade Promotion Management Software Market Breakdown by Application
11.5.6.1.4 Saudi Arabia Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.2 UAE: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.2.1 UAE Trade Promotion Management Software Market Breakdown by Component
11.5.6.2.2 UAE Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.2.3 UAE Trade Promotion Management Software Market Breakdown by Application
11.5.6.2.4 UAE Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.3 South Africa: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.3.1 South Africa Trade Promotion Management Software Market Breakdown by Component
11.5.6.3.2 South Africa Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.3.3 South Africa Trade Promotion Management Software Market Breakdown by Application
11.5.6.3.4 South Africa Trade Promotion Management Software Market Breakdown by Industry Vertical
11.5.6.4 Rest of MEA: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.5.6.4.1 Rest of MEA Trade Promotion Management Software Market Breakdown by Component
11.5.6.4.2 Rest of MEA Trade Promotion Management Software Market Breakdown by Deployment Type
11.5.6.4.3 Rest of MEA Trade Promotion Management Software Market Breakdown by Application
11.5.6.4.4 Rest of MEA Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6 SAM: Trade Promotion Management Software Market
11.6.1 SAM: Revenue, and Forecast to 2030 (US$ Million)
11.6.2 SAM: Trade Promotion Management Software Market, by Component
11.6.3 SAM: Trade Promotion Management Software Market, by Deployment Type
11.6.4 SAM: Trade Promotion Management Software Market, by Application
11.6.5 SAM: Trade Promotion Management Software Market, by Industry Vertical
11.6.6 SAM: Trade Promotion Management Software Market, by Key Country
11.6.6.1 Brazil: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.1.1 Brazil Trade Promotion Management Software Market Breakdown by Component
11.6.6.1.2 Brazil Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.1.3 Brazil Trade Promotion Management Software Market Breakdown by Application
11.6.6.1.4 Brazil Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6.6.2 Argentina: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.2.1 Argentina Trade Promotion Management Software Market Breakdown by Component
11.6.6.2.2 Argentina Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.2.3 Argentina Trade Promotion Management Software Market Breakdown by Application
11.6.6.2.4 Argentina Trade Promotion Management Software Market Breakdown by Industry Vertical
11.6.6.3 Rest of SAM: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
11.6.6.3.1 Rest of SAM Trade Promotion Management Software Market Breakdown by Component
11.6.6.3.2 Rest of SAM Trade Promotion Management Software Market Breakdown by Deployment Type
11.6.6.3.3 Rest of SAM Trade Promotion Management Software Market Breakdown by Application
11.6.6.3.4 Rest of SAM Trade Promotion Management Software Market Breakdown by Industry Vertical
12. Trade Promotion Management Software Market – Impact of COVID-19 Pandemic
12.1 Pre & Post Covid-19 Impact
13. Competitive Landscape
13.1 Heat Map Analysis by Key Players
13.2 Company Positioning & Concentration
14. Industry Landscape
14.1 Overview
14.2 Market Initiative
15. Company Profiles
15.1 Wipro Ltd
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 PSignite Group Inc
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 Aera Technology
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 TELUS
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 o9 Solutions, Inc.
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Oracle Corp
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 SAP SE
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 UpClear
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 Anaplan Inc
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
15.10 Aforza Inc
15.10.1 Key Facts
15.10.2 Business Description
15.10.3 Products and Services
15.10.4 Financial Overview
15.10.5 SWOT Analysis
15.10.6 Key Developments
16. Appendix
16.1 About The Insight Partners
16.2 Word Index
LIST OF TABLES
Table 1. Trade Promotion Management Software Market Segmentation
Table 2. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) – Component
Table 4. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) –Deployment
Table 5. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) – Application
Table 6. Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Million) – Industry Vertical
Table 7. North America: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 8. North America: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 9. North America: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 10. North America: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 11. North America Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 12. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 13. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 14. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 15. US Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 16. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 17. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 18. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 19. Canada Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 20. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 21. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 22. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 23. Mexico Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 24. Europe: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 25. Europe: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 26. Europe: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 27. Europe: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 28. Europe Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 29. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 30. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 31. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 32. Germany Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 33. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 34. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 35. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 36. UK Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 37. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 38. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 39. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 40. France Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 41. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 42. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 43. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 44. Italy Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 45. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 46. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 47. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 48. Russia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 49. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 50. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 51. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 52. Rest of Europe Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 53. APAC: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 54. APAC: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 55. APAC: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 56. APAC: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 57. APAC Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 58. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 59. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 60. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 61. China Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 62. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 63. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 64. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 65. Japan Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 66. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 67. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 68. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 69. South Korea Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 70. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 71. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 72. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 73. India Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 74. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 75. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 76. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 77. Australia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 78. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 79. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 80. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 81. Rest of APAC Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 82. MEA: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 83. MEA: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 84. MEA: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 85. MEA: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 86. MEA Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 87. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 88. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 89. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 90. Saudi Arabia Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 91. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 92. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 93. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 94. UAE Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 95. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 96. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 97. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 98. South Africa Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 99. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 100. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 101. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 102. Rest of MEA Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 103. SAM: Trade Promotion Management Software Market, by Component – Revenue and Forecast to 2030 (US$ Million)
Table 104. SAM: Trade Promotion Management Software Market, by Deployment Type – Revenue and Forecast to 2030 (US$ Million)
Table 105. SAM: Trade Promotion Management Software Market, by Application – Revenue and Forecast to 2030 (US$ Million)
Table 106. SAM: Trade Promotion Management Software Market, by Industry Vertical – Revenue and Forecast to 2030 (US$ Million)
Table 107. SAM Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 108. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 109. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 110. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 111. Brazil Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 112. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 113. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 114. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 115. Argentina Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 116. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Type
Table 117. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Deployment Type
Table 118. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 119. Rest of SAM Trade Promotion Management Software Market Revenue and Forecasts To 2030 (US$ Mn) – By Industry Vertical
Table 120. Heat Map Analysis By Key Players
Table 121. List of Abbreviation
LIST OF FIGURES
Figure 1. Trade Promotion Management Software Market Segmentation, By Geography
Figure 2. PEST Analysis
Figure 3. Ecosystem: Trade Promotion Management Software Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Trade Promotion Management Software Market Breakdown by Geography, 2022 and 2030 (%)
Figure 6. Trade Promotion Management Software Market Revenue (US$ Million), 2022 – 2030
Figure 7. Trade Promotion Management Software Market Share (%) – Component, 2022 and 2030
Figure 8. Solution Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Services Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Trade Promotion Management Software Market Share (%) – Deployment Type, 2022 and 2030
Figure 11. Cloud Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. On-Premise Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Trade Promotion Management Software Market Share (%) – Application, 2022 and 2030
Figure 14. Large Enterprises Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. SMEs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Trade Promotion Management Software Market Share (%) – Industry Vertical, 2022 and 2030
Figure 17. Retail & Consumer Goods Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Pharmaceutical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. IT and Services Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Manufacturing Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Trade Promotion Management Software Market Breakdown by Region, 2022 and 2030 (%)
Figure 23. North America: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 24. North America: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 25. North America: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 26. North America: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 27. North America: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 28. North America: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 29. US: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 30. Canada: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 31. Mexico: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 32. Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 33. Europe: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 34. Europe: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 35. Europe: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 36. Europe: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 37. Europe: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 38. Germany: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 39. UK: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 40. France: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 41. Italy: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 42. Russia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 43. Rest of Europe: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 44. APAC: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 45. APAC: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 46. APAC: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 47. APAC: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 48. APAC: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 49. APAC: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 50. China: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 51. Japan: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 52. South Korea: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 53. India: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 54. Australia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 55. Rest of APAC: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 56. MEA: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 57. MEA: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 58. MEA: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 59. MEA: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 60. MEA: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 61. MEA: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 62. Saudi Arabia: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 63. UAE: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 64. South Africa: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 65. Rest of MEA: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 66. SAM: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 67. SAM: Trade Promotion Management Software Market Revenue Share, by Component (2022 and 2030)
Figure 68. SAM: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2022 and 2030)
Figure 69. SAM: Trade Promotion Management Software Market Revenue Share, by Application (2022 and 2030)
Figure 70. SAM: Trade Promotion Management Software Market Revenue Share, by Industry Vertical (2022 and 2030)
Figure 71. SAM: Trade Promotion Management Software Market Revenue Share, by Key Country (2022 and 2030)
Figure 72. Brazil: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 73. Argentina: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 74. Rest of SAM: Trade Promotion Management Software Market – Revenue, and Forecast to 2030 (US$ Million)
Figure 75. Company Positioning & Concentration
The List of Companies – Trade Promotion Management Software Market
o Wipro Ltd
o PSignite Group Inc
o Aera Technology
o TELUS
o o9 Solutions, Inc.
o Oracle Corp
o SAP SE
o UpClear
o Anaplan Inc
o Aforza Inc
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