Sociotrend GmbH
Sociotrend GmbH for social research, method development and statistics – based in Mannheim, Germany – specialises in quantitative market, opinion and social research.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Standalone piecemeal support research services.
- Quant: full report.
- Qual: full report.
Including any preceding tasks leading up to this service level.
Description
We advise and assist companies in conducting market studies, online surveys and product clinics. We carry out research projects for public contractors and social research for other social science institutes. We offer tailor-made services in the field of programming, development of survey techniques and evaluation. Our team consists of psychologists, social scientists and economists, who are characterized by a high degree of expertise. We have 15 years of research experience. In addition to tried and tested procedures, we also focus on innovative approaches and methods.
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail observations.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Online.
- Offline.
- Germany.
- Advanced statistical analyses.
- None.
- None.
Summary Info
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| Service types: | Quantitative, Qualitative, Secondary research, Supporting services |
| Joined WRA in: | |
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