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North America Consent Management Market Forecast to 2030
North America Consent Management Market Forecast to 2030 – Regional Analysis – by Component (Solution and Services), Deployment (On-premises and Cloud-based), and End-use Industry (Retail, Government, IT & Telecom, BFSI, Healthcare, Education, Media & Entertainment, and Others)
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Description
Growing Data Breaches Across Various Industries Fuel the North America Consent Management Market
In recent years, it has been noticed that several organizations across various industries have faced criticism because of customer data leakage. Customer information is the prime resource of every organization, and securing the data is one of the critical tasks of the organization. However, in this digitalized era, the rise in cybercrimes is affecting various organizations’ brand value. Several organizations across industries have faced major challenges in securing their customers’ data from cyber hackers in recent years. These incidents have led various large organizations and small & medium enterprises to opt for consent management solutions to protect the information of their customers. This factor is helping the players operating in the North America consent management market to capitalize their customer base and revenues. Some of the data breach incidents that occurred in recent years are:
• In January 2021, Parler, the conservative social media app, witnessed that a hacker scraped its data. Approximately 70 TB of information was leaked, which included 99.9% of posts, messages, and video data containing EXIF data — metadata of date, time, and location. In addition, Parler’s Verified Citizens, or the users who had verified their identity by uploading their driving license or other photo ID, were also exposed.
• In February 2021, Nebraska Medicine announced that through a malware attack, a hacker accessed and copied files containing the personal and medical information of 219,000 patients.
North America Consent Management Market Overview
At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Apart from GDPR, various other privacy laws prevail across the globe, such as Brazil’s Lei Geral de Proteçao de Dados (LGPD) and California Consumer Privacy Act (CCPA). Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fuelling the growth of North America consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the North America consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.
North America Consent Management Market Revenue and Forecast to 2030 (US$ Million)
North America Consent Management Market Segmentation
The North America consent management market is segmented based on component, deployment, end use industry, and country.
Based on component, the North America consent management market is bifurcated into solution and services. The solution segment held a larger share in 2022.
In terms of deployment, the North America consent management market is bifurcated into on-premises and cloud-based. The cloud segment held a larger share in 2022.
By end-use industry, the North America consent management market is categorized into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held the largest share in 2022.
Based on country, the North America consent management market is segmented into US, Canada, and Mexico. The US dominated the North America consent management market in 2022.
Consentmanager AB, Crownpeak Technology Inc, IBM, OneTrust LLC, PIWIK PRO LLC, Rauten Marketing LLC, Didomi SAS, and CASSIE are the leading companies operating in the North America consent management market.
Summary Info
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According to the research team’ research, the North America consent management market was valued at US$ 141.93 in 2022 and is expected to reach US$ 565.03 million by 2030, registering a CAGR of 18.9% from 2022 to 2030. Integration of blockchain technology is among the critical factors attributed to the North America consent management market expansion.
Despite the GDPR guidelines that have been in effect since May 2018, the level of compliance differs from one organization to another. The stress toward full compliance has increased, driving organizations to evaluate their data collection processes further. However, many are struggling with the cost of integration and technology. Many GDPR implementations of proof-of-consent are projected to involve Blockchain technology in the coming years. The integration of Blockchain into consent management solutions will augment user control and privacy.
Trust improvement, immutability because of the unfeasibility of ledger falsification, and transparency are some of the exhibiting features of Blockchain-based solutions. Orange, one of the prominent players in telecommunications networks globally, also provides consent management solutions. The company uses Blockchain technology in its orange consent management service solution. Additionally, the company has made it possible to share consent management functions in different applications. The use of Blockchain technology in consent management overcomes the issues present in traditional consent management solutions. Earlier in the solution, dedicated records were used, and thus, the user had to describe his consent for each application. The integration of the technology will help the consent management providers to resolve issues present in traditional consent management solutions. Thus, the growing need for the integration of blockchain technology in consent management solutions is anticipated to further propel the growth of the market during the forecast period.
On the contrary, growing adoption of other privacy tools hampers the growth North America consent management market.
Based on component, the North America consent management market is bifurcated into solution and services. The solution segment held 78.4% market share in 2022, amassing US$ 111.30 million. It is projected to garner US$ 457.62 million by 2030 to expand at 19.3% CAGR during 2022–2030.
By deployment, the North America consent management market is bifurcated into on- premises and cloud-based. The cloud-based segment held 76.8% share of the North America consent management market in 2022, amassing US$ 108.96 million. It is projected to garner US$ 442.11 million by 2030 to expand at 19.1% CAGR during 2022–2030.
In terms of end-use industry, the North America consent management market is segmented into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held 28.3% share of North America consent management market in 2022, amassing US$ 40.23 million. It is projected to garner US$ 200.13 million by 2030 to expand at 22.2% CAGR during 2022–2030.
Based on country, the North America HVAC system market is segmented into US, Canada, and Mexico. The US held 75.2% share of North America HVAC system market in 2022, amassing US$ 106.70 million. It is projected to garner US$ 429.99 million by 2030 to expand at 19.0% CAGR during 2022–2030.
Key players operating in the North America consent management market Consentmanager AB, Crownpeak Technology Inc, HIPAAT International Inc, IBM, Trustarc Inc, OneTrust LLC, PIWIK PRO LLC, PossibleNOW INC, Rauten Marketing LLC, Didomi SAS, and CASSIE, among others.
In May 2021, DataGuard, a data privacy and information security company, launched a new Consent and Preference Management platform, DataGuard Consent Management. The platform helps capture and manage the consent and preferences of customers, users, and employees. In Feb 2020, the new company integrated together Rakuten Marketing’s expansive affiliate network, programmatic retargeting, and prospecting technology with consumer insights from Rakuten Intelligence, and a unique set of global media properties so that brands can discover rich audiences and build enduring relationships including Rakuten TV, Rakuten Viber, and Rakuten Viki.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America consent management market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the North America consent management market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America consent management market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Consent Management Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. North America Consent Management Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Growing Data Breaches Incidents Across Various Industries
5.1.2 Increasing Government Regulations and Norms for Data Protection
5.2 Market Restraints
5.2.1 Growing Adoption of Other Privacy Tools
5.3 Market Opportunities
5.3.1 Rising Need for AI in Consent Management
5.4 Market Trends
5.4.1 Integration of Blockchain Technology
5.5 Impact of Drivers and Restraints:
6. Consent Management Market – North America Market Analysis
6.1 North America Consent Management Market Revenue (US$ Million), 2022 – 2030
6.2 North America Consent Management Market Forecast and Analysis
7. North America Consent Management Market Analysis – Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market Revenue and Forecasts to 2030 (US$ Million)
7.1.2.1 Preference Management
7.1.2.1.1 Overview
7.1.2.1.2 Preference Management Market Revenue and Forecasts to 2030 (US$ Million)
7.1.2.2 Cookie Management
7.1.2.2.1 Overview
7.2 Services
7.2.1 Overview
7.2.2 Services Market Revenue and Forecasts to 2030 (US$ Million)
8. North America Consent Management Market Analysis – Deployment
8.1 On-premises
8.1.1 Overview
8.1.2 On-premises Market Revenue and Forecasts to 2030 (US$ Million)
8.2 Cloud-based
8.2.1 Overview
8.2.2 Cloud-based Market Revenue and Forecasts to 2030 (US$ Million)
9. North America Consent Management Market Analysis – End-use Industry
9.1 Government
9.1.1 Overview
9.1.2 Government Market Revenue and Forecasts to 2030 (US$ Million)
9.2 Retail
9.2.1 Overview
9.2.2 Retail Market Revenue and Forecasts to 2030 (US$ Million)
9.3 IT and Telecom
9.3.1 Overview
9.3.2 IT and Telecom Market Revenue and Forecasts to 2030 (US$ Million)
9.4 BFSI
9.4.1 Overview
9.4.2 BFSI Market Revenue and Forecasts to 2030 (US$ Million)
9.5 Healthcare
9.5.1 Overview
9.5.2 Healthcare Market Revenue and Forecasts to 2030 (US$ Million)
9.6 Education
9.6.1 Overview
9.6.2 Education Market Revenue and Forecasts to 2030 (US$ Million)
9.7 Media & Entertainment
9.7.1 Overview
9.7.2 Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
9.8 Others
9.8.1 Overview
9.8.2 Others Market Revenue and Forecasts to 2030 (US$ Million)
10. Consent Management Market –Country Analysis
10.1 North America
10.1.1 North America Consent Management Market Overview
10.1.2 North America Consent Management Market Breakdown, by Country
10.1.3 North America Consent Management Market Revenue and Forecasts and Analysis – By Countries
10.1.3.1 US Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.3.1.1 US Consent Management Market Breakdown by Component
10.1.3.1.2 US Consent Management Market Breakdown by Deployment
10.1.3.1.3 US Consent Management Market Breakdown by End-use Industry
10.1.3.2 Canada Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.3.2.1 Canada Consent Management Market Breakdown by Component
10.1.3.2.2 Canada Consent Management Market Breakdown by Deployment
10.1.3.2.3 Canada Consent Management Market Breakdown by End-use Industry
10.1.3.3 Mexico Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.3.3.1 Mexico Consent Management Market Breakdown by Component
10.1.3.3.2 Mexico Consent Management Market Breakdown by Deployment
10.1.3.3.3 Mexico Consent Management Market Breakdown by End-use Industry
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 Product Development
12. Company Profiles
12.1 Consentmanager AB
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Crownpeak Technology Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 HIPAAT International Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 International Business Machines Corp
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Trustarc Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 OneTrust LLC
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Piwik PRO LLC
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 PossibleNOW Inc
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Rakuten Marketing LLC
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Didomi SAS
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 Cassie (Syrenis Ltd)
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.11.7 Key Initiatives
13. Appendix
13.1 Word Index
LIST OF TABLES
Table 1. North America consent management market Segmentation
Table 2. North America Consent Management Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. North America Consent Management Market Revenue and Forecasts to 2030 (US$ Million) – Component
Table 4. Cookie Management Market Revenue and Forecasts to 2030 (US$ Million)
Table 5. North America Consent Management Market Revenue and Forecasts to 2030 (US$ Million) – Deployment
Table 6. North America Consent Management Market Revenue and Forecasts to 2030 (US$ Million) – End-use Industry
Table 7. US Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 8. US Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Solution
Table 9. US Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment
Table 10. US Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By End-use Industry
Table 11. Canada Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 12. Canada Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Solution
Table 13. Canada Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment
Table 14. Canada Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By End-use Industry
Table 15. Mexico Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 16. Mexico Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Solution
Table 17. Mexico Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment
Table 18. Mexico Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By End-use Industry
Table 19. List of Abbreviation
LIST OF FIGURES
Figure 1. North America consent management market Segmentation, By Countries
Figure 2. Ecosystem: North America Consent Management Market
Figure 3. North America consent management market – Key Industry Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. North America Consent Management Market Revenue (US$ Million), 2022 & 2030
Figure 6. North America Consent Management Market Share (%) – Component, 2022 and 2030
Figure 7. Solution Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Preference Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Services Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. North America Consent Management Market Share (%) – Deployment, 2022 and 2030
Figure 11. On-premises Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. Cloud-based Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. North America Consent Management Market Share (%) – End-use Industry, 2022 and 2030
Figure 14. Government Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. IT and Telecom Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. BFSI Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Healthcare Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Education Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. North America Consent Management Market, by Key Country – Revenue (2022) (US$ Million)
Figure 23. North America Consent Management Market Breakdown by Key Countries, (2022 and 2030) (%)
Figure 24. US Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 25. Canada Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 26. Mexico Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
The List of Companies – North America Consent Management Market
o Consentmanager AB
o Crownpeak Technology Inc
o HIPAAT International Inc
o IBM
o Trustarc Inc
o OneTrust LLC
o PIWIK PRO LLC
o PossibleNOW INC
o Rauten Marketing LLC
o Didomi SAS
o CASSIE
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