Middle East & Africa Frozen Waffles Market Forecast to 2030

Middle East & Africa Frozen Waffles Market Forecast to 2030 – Regional Analysis– by Type (Flavored and Unflavored/Plain), Category (Gluten-Free and Conventional), and Distribution channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)

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Description

The Middle East & Africa frozen waffles market is expected to grow from US$ 185.96 million in 2023 to US$ 266.16 million by 2030. It is estimated to grow at a CAGR of 5.3% from 2023 to 2030.
Product Innovation Fuel Middle East & Africa Frozen Waffles Market
Manufacturers of frozen waffles, such as Griddle, Van’s Foods, and Nature’s Path Foods, are launching innovative products to expand their customer base and meet emerging consumer trends. Manufacturers are launching gluten-free, plant-based, organic, and clean-labelled products in various flavors to attract consumers. In recent years, veganism gained significant momentum. Consumers are highly inclined toward plant-based products as they perceive them as healthier than conventional ones. Additionally, people prefer plant-based food due to increasing awareness regarding animal protection and environmental sustainability.
Companies are also launching products targeting the children’s segment, as waffles are popular among kids. For instance, in August 2021, Nature’s Path Foods launched waffles for kids under its EnviroKidz brand, which are organic, gluten-free, and contain plant-based protein. They come in two variants, such as Penguin Party, with a mild flavor of cinnamon, and Polar Berry, with a blueberry flavor. The company launched this product line on National Waffle Day, celebrated on August 24, 2021. The rising investment of companies in developing new and innovative products is projected to open lucrative growth opportunities in the frozen waffles market over the forecast period.
Middle East & Africa Frozen Waffles Market Overview
Countries considered for the frozen waffles market in the Middle East & Africa comprise South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. Frozen waffles are becoming widely popular in the region as the growing preference for waffles as a mainstream breakfast item is driving the market for frozen waffles. Millennial consumers love the warm crunchy feel of waffles in different flavors. Evolving perception toward the morning meal in emerging economies is anticipated to drive the demand for frozen waffles. These factors are expected to drive the growth of the frozen waffles market in the region.
Moreover, the growing use of e-commerce platforms for retailing frozen waffles is one of the major factors driving the market. People use online platforms for ease of convenience in buying products.
Middle East & Africa Frozen Waffles Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Frozen Waffles Market Segmentation
The Middle East & Africa frozen waffles market is segmented into type, category, and distribution channel, and country.
Based on type, the Middle East & Africa frozen waffles market is segmented into flavored and unflavored/plain. The flavored segment held a larger share of the Middle East & Africa frozen waffle market in 2023.
Based on end category, the Middle East & Africa frozen waffles market is segmented into gluten free and conventional. The conventional segment held the largest share of the Middle East & Africa frozen waffles market in 2023.
Based on distribution channel, the Middle East & Africa frozen waffles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Middle East & Africa frozen waffles market in 2023.
Based on country, the Middle East & Africa frozen waffles market is segmented into the South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The Rest of Middle East & Africa dominated the share of the Middle East & Africa frozen waffles market in 2023.
AVIETA S.A., Dr Schar AG, Dely Wafels SRL, and Kellogg’s Company are some of the leading companies operating in the Middle East & Africa frozen waffles market.

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At 5.3% CAGR, the Middle East & Africa Frozen Waffles Market is speculated to be worth US$ 266.16 million by 2030, saysthe research team
According tothe research team research, the Middle East & Africa frozen waffles market was valued at US$ 185.96 million in 2023 and is expected to reach US$ 266.16 million by 2030, registering a CAGR of 5.3% from 2023 to 2030. Rising growth of E-commerce is the critical factor attributed to the Middle East & Africa frozen waffles market expansion.
The organized retail sector has undergone a massive transformation in recent years. The emergence of e-commerce resulted in considerable changes in how people shop and spend their money. The increasing penetration of smartphones and the internet, easy access to emerging technologies, rising purchasing power, and convenience provided by online retail platforms of shopping from anywhere are key factors driving the growth of e-commerce platforms.
People increasingly prefer online retail platforms for purchasing frozen foods. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different countries, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.
On the contrary, growing awareness and preference for healthy food hampers the Middle East & Africa frozen waffle market.
Based on type, the Middle East & Africa frozen waffles market is segmented into flavored and unflavored/plain. The flavored segment held 86.7% share of Middle East & Africa frozen waffles market in 2023, amassing US$ 161.20 million. It is projected to garner US$ 232.30 million by 2030 to expand at 5.4% CAGR during 2023–2030.
Based on category, the Middle East & Africa frozen waffles market is segmented into gluten-free and conventional. The conventional segment held 83.0% share of Middle East & Africa frozen waffles market in 2023, amassing US$ 154.42 million. It is projected to garner US$ 219.44 million by 2030 to expand at 5.1% CAGR during 2023–2030.
Based on distribution channel, the Middle East & Africa frozen waffles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held 64.5% share of Middle East & Africa frozen waffle market in 2023, amassing US$ 119.98 million. It is projected to garner US$ 169.48 million by 2030 to expand at 5.1% CAGR during 2023–2030.
Based on country, the Middle East & Africa frozen waffles market has been categorized into the South Africa, Saudi Arabia, UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Saudi Arabia captured 5.4% share of Middle East & Africa frozen waffle market in 2023. It was assessed at US$ 10.02 million in 2023 and is likely to hit US$ 14.93 million by 2030, exhibiting a CAGR of 5.9% during the forecast period.
Key players operating in the Middle East & Africa frozen waffle market are Kellogg’s Company, DELY Wafels, AVIETA S.A., and Dr Schar AG, among others.
In April 2023, Kellogg expanded its Eggo lineup with three new flavors: Eggo Vanilla Bean Grab & Go waffles, Eggo Chocolatey Chip Banana waffles, and Eggo Berry Blast Mini Toast waffles. The Eggo Vanilla Bean Grab & Go is a Liege-style waffle. This is a Belgian-inspired street food staple with brioche dough and baked through with bits of pearl sugar, butter, and a vanilla flavor infusion.

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TABLE OF CONTENTS

1. Introduction
1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. Middle East & Africa Frozen Waffles Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 The threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Value Chain Analysis
4.4.1 Raw Material
4.4.2 Manufacturing/Processing
4.4.3 Packaging
5. Middle East & Africa Frozen Waffles Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Demand for Frozen and Convenience Food Worldwide
5.1.2 Rising Trend of In-Home Consumption
5.2 Market Restraints
5.2.1 Growing Awareness and Preference for Healthy Food
5.3 Market Opportunities
5.3.1 Product Innovation
5.4 Future Trends
5.4.1 Rising Growth of E-commerce
5.5 Impact Analysis of Drivers and Restraints
6. Frozen Waffles –Middle East & Africa Market Analysis
6.1 Middle East & Africa Frozen Waffles Market –Revenue and Forecast to 2030 (US$ Million)
7. Middle East & Africa Frozen Waffles Market Analysis – By Type
7.1 Overview
7.2 Middle East & Africa Frozen Waffles Market, By Type (2022 and 2030)
7.3 Flavored
7.3.1 Overview
7.3.2 Flavored: Middle East & Africa Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
7.4 Unflavored/Plain
7.4.1 Overview
7.4.2 Unflavored/Plain: Middle East & Africa Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Frozen Waffles Market Analysis – By Category
8.1 Overview
8.2 Middle East & Africa Frozen Waffles Market, By Category (2022 and 2030)
8.3 Gluten-free
8.3.1 Overview
8.3.2 Gluten-free: Middle East & Africa Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
8.4 Conventional
8.4.1 Overview
8.4.2 Conventional: Middle East & Africa Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
9. Frozen Waffles Market Analysis – By Distribution Channel
9.1 Overview
9.2 Middle East & Africa Frozen Waffles Market, By Distribution Channel (2022 and 2030)
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: Middle East & Africa Frozen Waffles Market– Revenue and Forecast to 2030 (US$ Million)
9.4 Convenience Stores
9.4.1 Overview
9.4.2 Convenience Stores: Middle East & Africa Frozen Waffles Market– Revenue and Forecast to 2030 (US$ Million)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: Middle East & Africa Frozen Waffles Market– Revenue and Forecast to 2030 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: Middle East & Africa Frozen Waffles Market– Revenue and Forecast to 2030 (US$ Million)
10. Frozen Waffles Market – Country Analysis
10.1 Overview: Middle East & Africa
10.1.1 Middle East & Africa Frozen, by Key Countries – Revenue (2022) (US$ Million)
10.1.2 Middle East & Africa Frozen Waffles Market Breakdown by Key Countries
10.1.2.1 South Africa: Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.2.1.1 South Africa: Frozen Waffles Market Breakdown by Type
10.1.2.1.2 South Africa: Frozen Waffles Market Breakdown by Category
10.1.2.1.3 South Africa: Frozen Waffles Market Breakdown by Distribution Channel
10.1.2.2 Saudi Arabia: Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.2.2.1 Saudi Arabia: Frozen Waffles Market Breakdown by Type
10.1.2.2.2 Saudi Arabia: Frozen Waffles Market Breakdown by Category
10.1.2.2.3 Saudi Arabia: Frozen Waffles Market Breakdown by Distribution Channel
10.1.2.3 UAE: Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.2.3.1 UAE: Frozen Waffles Market Breakdown by Type
10.1.2.3.2 UAE: Frozen Waffles Market Breakdown by Category
10.1.2.3.3 UAE: Frozen Waffles Market Breakdown by Distribution Channel
10.1.2.4 Rest of the Middle East & Africa Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.2.4.1 Rest of the Middle East & Africa Frozen Waffles Market Breakdown by Type
10.1.2.4.2 Rest of the Middle East & Africa Frozen Waffles Market Breakdown by Category
10.1.2.4.3 Rest of the Middle East & Africa Frozen Waffles Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 New Product Development
12. Company Profiles
12.1 DELY Wafels SRL
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Avieta SA
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Kellogg Co
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Dr Schar AG
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
13. Appendix
13.1 About
13.2 Word Index

LIST OF TABLES

Table 1. Middle East & Africa Frozen Waffles Market –Revenue and Forecast to 2030 (US$ Million)
Table 2. South Africa: Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 3. South Africa: Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 4. South Africa: Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 5. Saudi Arabia: Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 6. Saudi Arabia: Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 7. Saudi Arabia: Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 8. UAE: Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 9. UAE: Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 10. UAE: Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 11. Rest of the Middle East & Africa Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 12. Rest of the Middle East & Africa Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 13. Rest of the Middle East & Africa Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 14. List of Abbreviation

LIST OF FIGURES

Figure 1. Middle East & Africa Frozen Waffles Market Segmentation
Figure 2. Middle East & Africa Frozen Waffles Market Segmentation – By Country
Figure 3. Middle East & Africa Frozen Waffles Market Overview
Figure 4. Middle East & Africa Frozen Waffles Market: By Type
Figure 5. Middle East & Africa Frozen Waffles Market: By Country
Figure 6. Porter’s Five Forces Analysis
Figure 7. Expert Opinion
Figure 8. Value Chain: Frozen Waffles
Figure 9. Middle East & Africa Frozen Waffles Market Impact Analysis of Drivers and Restraints
Figure 10. Middle East & Africa: Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
Figure 11. Middle East & Africa Frozen Waffles Market Revenue Share, By Type (2022 and 2030)
Figure 12. Flavored: Middle East & Africa Frozen Waffles Market – Revenue and Forecast To 2030 (US$ Million)
Figure 13. Unflavored/Plain: Middle East & Africa Frozen Waffles Market – Revenue and Forecast To 2030 (US$ Million)
Figure 14. Middle East & Africa Frozen Waffles Market Revenue Share, By Category (2022 and 2030)
Figure 15. Gluten-free: Middle East & Africa Frozen Waffles Market – Revenue and Forecast To 2030 (US$ Million)
Figure 16. Conventional: Middle East & Africa Frozen Waffles Market – Revenue and Forecast To 2030 (US$ Million)
Figure 17. Middle East & Africa Frozen Waffles Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: Middle East & Africa Frozen Waffles Market– Revenue and Forecast To 2030 (US$ Million)
Figure 19. Convenience Stores: Middle East & Africa Frozen Waffles Market– Revenue and Forecast To 2030 (US$ Million)
Figure 20. Online Retail: Middle East & Africa Frozen Waffles Market– Revenue and Forecast To 2030 (US$ Million)
Figure 21. Others: Middle East & Africa Frozen Waffles Market– Revenue and Forecast To 2030 (US$ Million)
Figure 22. Middle East & Africa Frozen Waffles Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 23. Middle East & Africa Frozen Waffles Market Breakdown by Key Countries, 2022 & 2030 (%)
Figure 24. South Africa: Frozen Waffles Market Forecasts to 2030 (US$ Million)
Figure 25. Saudi Arabia: Frozen Waffles Market Forecasts to 2030 (US$ Million)
Figure 26. UAE: Frozen Waffles Market Forecasts to 2030 (US$ Million)
Figure 27. Rest of the Middle East & Africa Frozen Waffles Market Forecasts to 2030 (US$ Million)

The List of Companies – Middle East & Africa Frozen Waffles Market

– AVIETA S.A.
– DELY Wafels srl
– Dr Schar AG
– Kellogg’s Company

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