Middle East & Africa Consent Management Market Forecast to 2030
Middle East & Africa Consent Management Market Forecast to 2030 – Regional Analysis – by Component (Solution and Services), Deployment (On-premises and Cloud-based), and End-use Industry (Retail, Government, IT & Telecom, BFSI, Healthcare, Education, Media & Entertainment, and Others)
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Description
Integration of Blockchain Technology Fuels the Middle East & Africa Consent Management Market
Despite the GDPR guidelines that have been in effect since May 2018, the level of compliance differs from one organization to another. The stress toward full compliance has increased, driving organizations to evaluate their data collection processes further. However, many are struggling with the cost of integration and technology. Many GDPR implementations of proof-of-consent are projected to involve Blockchain technology in the coming years. The integration of Blockchain into consent management solutions will augment user control and privacy.
Trust improvement, immutability because of the unfeasibility of ledger falsification, and transparency are some of the exhibiting features of Blockchain-based solutions. Orange, one of the prominent players in telecommunications networks globally, also provides consent management solutions. The company uses Blockchain technology in its orange consent management service solution. Additionally, the company has made it possible to share consent management functions in different applications. The use of Blockchain technology in consent management overcomes the issues present in traditional consent management solutions. Earlier in the solution, dedicated records were used, and thus, the user had to describe his consent for each application. The integration of the technology will help the consent management providers to resolve issues present in traditional consent management solutions. Thus, the growing need for the integration of blockchain technology in consent management solutions is anticipated to further propel the growth of the market during the forecast period.
Middle East & Africa Consent Management Market Overview
At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fuelling the growth of Middle East & Africa consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the Middle East & Africa consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.
Middle East & Africa Consent Management Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Consent Management Market Segmentation
The Middle East & Africa consent management market is segmented based on component, deployment, end use industry.
Based on component, the Middle East & Africa consent management market is bifurcated into solution and services. The solution segment held a larger share in 2022.
By deployment, the Middle East & Africa consent management market is bifurcated into on-premises and cloud-based. The cloud-based segment held a larger share in 2022.
In terms of end-use industry, the Middle East & Africa consent management market is categorized into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held the largest share in 2022.
Based on country, the Middle East & Africa consent management market is segmented into the UAE, South Africa, Saudi Arabia, and the Rest of Middle East & Africa. The UAE dominated the Middle East & Africa consent management market in 2022.
IBM, PIWIK PRO LLC, Rauten Marketing LLC, and CASSIE are among the leading companies operating in the Middle East & Africa consent management market.
Summary Info
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According to the research team’ research, the Middle East & Africa consent management market was valued at US$ 21.10 in 2022 and is expected to reach US$ 66.69 million by 2030, registering a CAGR of 15.5% from 2022 to 2030. Growing data breaches across various industries are among the critical factors attributed to the Middle East & Africa consent management market expansion.
In recent years, it has been noticed that several organizations across various industries have faced criticism because of customer data leakage. Customer information is the prime resource of every organization, and securing the data is one of the critical tasks of the organization. However, in this digitalized era, the rise in cybercrimes is affecting various organizations’ brand value. Several organizations across industries have faced major challenges in securing their customers’ data from cyber hackers in recent years. These incidents have led various large organizations and small & medium enterprises to opt for consent management solutions to protect the information of their customers. This factor is helping the players operating in the Middle East & Africa consent management market to capitalize their customer base and revenues. Some of the data breach incidents that occurred in recent years are:
In January 2021, Parler, the conservative social media app, witnessed that a hacker scraped its data. Approximately 70 TB of information was leaked, which included 99.9% of posts, messages, and video data containing EXIF data — metadata of date, time, and location. In addition, Parler’s Verified Citizens, or the users who had verified their identity by uploading their driving license or other photo ID, were also exposed.
In February 2021, Nebraska Medicine announced that through a malware attack, a hacker accessed and copied files containing the personal and medical information of 219,000 patients.
On the contrary, growing adoption of other privacy tools hampers the growth Middle East & Africa consent management market.
Based on component, the Middle East & Africa consent management market is bifurcated into solution and services. The solution segment held 79.5% market share in 2022, amassing US$ 16.77 million. It is projected to garner US$ 54.35 million by 2030 to expand at 15.8% CAGR during 2022–2030.
In terms of deployment, the Middle East & Africa consent management market is bifurcated into on- premises and cloud-based. The cloud-based segment held 62.2% share of the Middle East & Africa consent management market in 2022, amassing US$ 13.12 million. It is projected to garner US$ 43.13 million by 2030 to expand at 16.0% CAGR during 2022–2030.
By end-use industry, the Middle East & Africa consent management market is categorized into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held 31.5% share of Middle East & Africa consent management market in 2022, amassing US$ 6.64 million. It is projected to garner US$ 25.70 million by 2030 to expand at 18.4% CAGR during 2022–2030.
Based on country, the Middle East & Africa consent management market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The UAE held 39.0% share of Middle East & Africa consent management market in 2022, amassing US$ 8.22 million. It is projected to garner US$ 24.66 million by 2030 to expand at 14.7% CAGR during 2022–2030.
Key players operating in the Middle East & Africa consent management market IBM, PIWIK PRO LLC, Rauten Marketing LLC, and CASSIE, among others.
In May 2021, DataGuard, a data privacy and information security company, launched a new Consent and Preference Management platform, DataGuard Consent Management. The platform helps capture and manage the consent and preferences of customers, users, and employees. In Feb 2020, the new company integrated together Rakuten Marketing’s expansive affiliate network, programmatic retargeting, and prospecting technology with consumer insights from Rakuten Intelligence, and a unique set of global media properties so that brands can discover rich audiences and build enduring relationships including Rakuten TV, Rakuten Viber, and Rakuten Viki.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa consent management market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa consent management market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa consent management market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Consent Management Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 List of Vendors in the Value Chain
5. Middle East & Africa Consent Management Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Growing Data Breaches Incidents Across Various Industries
5.1.2 Increasing Government Regulations and Norms for Data Protection
5.2 Market Restraints
5.2.1 Growing Adoption of Other Privacy Tools
5.3 Market Opportunities
5.3.1 Rising Need for AI in Consent Management
5.4 Market Trends
5.4.1 Integration of Blockchain Technology
5.5 Impact of Drivers and Restraints:
6. Middle East & Africa Consent Management Market –Market Analysis
6.1 Middle East & Africa Consent Management Market Revenue (US$ Million), 2022 – 2030
6.2 Middle East & Africa Consent Management Market Forecast and Analysis
7. Middle East & Africa Consent Management Market Analysis – Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market Revenue and Forecasts to 2030 (US$ Million)
7.1.2.1 Preference Management
7.1.2.1.1 Overview
7.1.2.2 Cookie Management
7.1.2.2.1 Overview
7.1.2.2.2 Cookie Management Market Revenue and Forecasts to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market Revenue and Forecasts to 2030 (US$ Million)
8. Middle East & Africa Consent Management Market Analysis – Deployment
8.1 On-premises
8.1.1 Overview
8.1.2 On-premises Market Revenue and Forecasts to 2030 (US$ Million)
8.2 Cloud-based
8.2.1 Overview
8.2.2 Cloud-based Market Revenue and Forecasts to 2030 (US$ Million)
9. Middle East & Africa Consent Management Market Analysis – End-use Industry
9.1 Government
9.1.1 Overview
9.1.2 Government Market Revenue and Forecasts to 2030 (US$ Million)
9.2 Retail
9.2.1 Overview
9.2.2 Retail Market Revenue and Forecasts to 2030 (US$ Million)
9.3 IT and Telecom
9.3.1 Overview
9.3.2 IT and Telecom Market Revenue and Forecasts to 2030 (US$ Million)
9.4 BFSI
9.4.1 Overview
9.4.2 BFSI Market Revenue and Forecasts to 2030 (US$ Million)
9.5 Healthcare
9.5.1 Overview
9.5.2 Healthcare Market Revenue and Forecasts to 2030 (US$ Million)
9.6 Education
9.6.1 Overview
9.6.2 Education Market Revenue and Forecasts to 2030 (US$ Million)
9.7 Media & Entertainment
9.7.1 Overview
9.7.2 Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
9.8 Others
9.8.1 Overview
9.8.2 Others Market Revenue and Forecasts to 2030 (US$ Million)
10. Consent Management Market – Middle East & Africa Market Analysis
10.1 Middle East & Africa
10.1.1 Middle East & Africa Consent Management Market Overview
10.1.2 Middle East & Africa Consent Management Market Breakdown, by Country
10.1.3 Middle East & Africa Consent Management Market Revenue and Forecasts and Analysis – By Countries
10.1.3.1 Saudi Arabia Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.3.1.1 Saudi Arabia Consent Management Market Breakdown by Component
10.1.3.1.2 Saudi Arabia Consent Management Market Breakdown by Deployment
10.1.3.1.3 Saudi Arabia Consent Management Market Breakdown by End-use Industry
10.1.3.2 UAE Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.3.2.1 UAE Consent Management Market Breakdown by Component
10.1.3.2.2 UAE Consent Management Market Breakdown by Deployment
10.1.3.2.3 UAE Consent Management Market Breakdown by End-use Industry
10.1.3.3 Rest of Middle East & Africa Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.3.3.1 Rest of Middle East & Africa Consent Management Market Breakdown by Component
10.1.3.3.2 Rest of Middle East & Africa Consent Management Market Breakdown by Deployment
10.1.3.3.3 Rest of Middle East & Africa Consent Management Market Breakdown by End-use Industry
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 Product Development
12. Company Profiles
12.1 International Business Machines Corp
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Piwik PRO LLC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Rakuten Marketing LLC
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Cassie (Syrenis Ltd)
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.4.7 Key Initiatives
13. Appendix
13.1 Word Index
LIST OF TABLES
Table 1. Middle East & Africa Consent Management Market Segmentation
Table 2. Middle East & Africa Consent Management Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Middle East & Africa consent management market Revenue and Forecasts to 2030 (US$ Million) – Component
Table 4. Middle East & Africa consent management market Revenue and Forecasts to 2030 (US$ Million) – Deployment
Table 5. Middle East & Africa Consent Management Market Revenue and Forecasts to 2030 (US$ Million) – End-use Industry
Table 6. Saudi Arabia Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 7. Saudi Arabia Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Solution
Table 8. Saudi Arabia Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment
Table 9. Saudi Arabia Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By End-use Industry
Table 10. UAE Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 11. UAE Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Solution
Table 12. UAE Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment
Table 13. UAE Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By End-use Industry
Table 14. Rest of Middle East & Africa Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 15. Rest of Middle East & Africa Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Solution
Table 16. Rest of Middle East & Africa Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment
Table 17. Rest of Middle East & Africa Consent Management Market Revenue and Forecasts to 2030 (US$ Mn) – By End-use Industry
Table 18. List of Abbreviation
LIST OF FIGURES
Figure 1. Middle East & Africa Consent Management Market Segmentation, By Countries
Figure 2. Ecosystem: Middle East & Africa Consent Management Market
Figure 3. Middle East & Africa Consent Management Market – Key Industry Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Middle East & Africa Consent Management Market Revenue (US$ Million), 2022 & 2030
Figure 6. Middle East & Africa Consent Management Market Share (%) – Component, 2022 and 2030
Figure 7. Solution Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Cookie Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Services Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Middle East & Africa Consent Management Market Share (%) – Deployment, 2022 and 2030
Figure 11. On-premises Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. Cloud-based Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Middle East & Africa Consent Management Market Share (%) – End-use Industry, 2022 and 2030
Figure 14. Government Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. IT and Telecom Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. BFSI Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Healthcare Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Education Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. Middle East & Africa Consent Management Market, by Key Country – Revenue (2022) (US$ Million)
Figure 23. Consent Management Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Saudi Arabia Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 25. UAE Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 26. Rest of Middle East & Africa Consent Management Market Revenue and Forecasts to 2030 (US$ Mn)
The List of Companies – Middle East & Africa Consent Management Market
o IBM
o PIWIK PRO LLC
o Rauten Marketing LLC
o CASSIE
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