InsightCN Online Survey Company

InsightCN – based in Shanghai, China – is a market research agency that specialises in online surveys; both quantitative and qualitative. Our large panels comprise more than 800,000 panellists in China alone, and are particularly suitable for including hard-to-reach respondents.

Though most of our surveys are based on CAWI, we are able make our samples available for the recruitment of respondents to administer questionnaires through alternative means, such as CATI and PC2PC personal interviewing online, as well as on and offline focus groups and IDIs.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: CHN02WRA Category: Tags: ,


Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Online focus group discussions.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
Research Products/Specialisations

  • Panel.
Direct Field Resources

  • China.
  • Japan.
  • United States.
Excluded Industry Sectors

  • None.

Geographical Coverage Panels

Consumer Panel

  • China.
  • Japan.
  • United States.
B2B Panel

  • China.
  • Japan.
  • United States.
Healthcare Panel

  • China.
  • Japan.
  • United States.

Summary Info

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