Indiefield

Indiefield supply professional recruitment and interviewing services across the UK and beyond.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: GBR05WRA Category: Tags: ,

Description

Indiefield save you time and money because from the outset you are dealing with fieldwork operational specialists so you are always in safe hands. And our Price Match Policy guarantees you the best rates in the country.

End-to-End Data Collection

Recognising that clients wanted more than just fieldwork or recruitment we have been able to develop our services and now provide an end-to-end data collection service. This means our clients can get on with finding insights while we recruit the respondents or aggregate the numbers. We still spend time worrying about fieldwork and respondents and everything we do is underpinned by our desire to deliver on commitments. And for sure we know optimism cannot outweigh delivery. Execution trumps everything.

We Are Quality

The Indiefield name is a guarantee of quality and reliability. You know that our project management and data collection is of the highest standards. You will also benefit from working with people who draw upon a wide experience of different research techniques, who will look critically at a research issue and apply the most appropriate and innovative techniques for your particular needs.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Research Products/Specialisations

  • Panel.
Direct Field Resources

  • United Kingdom.

Geographical Coverage Panels

Consumer Panel

  • United Kingdom.
B2B Panel

  • United Kingdom.
Healthcare Panel

  • United Kingdom.
Excluded Industry Sectors

  • None.

Additional information

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Year founded:

Joined WRA in:

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