Innovative Research Services Pvt. Ltd.

Innovative Research Services India Pvt. Ltd. (Iserve) provides quality services to clients in the field of market research. We aim at meeting and surpassing client requirements. We make every effort to build a rhythmic and repetitive clientele by ensuring eminence for every client, for every brand. Our company policy is to meet client expectations by delivering quality services on time, every time, with the support of a highly skilled and dedicated team for all the projects that we deliver.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: raw data file, coded or uncoded.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: IND24WRA Category: Tags: ,

Description

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.*
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.*
  • Translation of guide and screener.*
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
Direct Field Resources

  • India.
 
Standalone Piecemeal Research Services
 
Quantitative

  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.
 
 
Qualitative

  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • B2B Services (e.g. consulting, legal services, advertising, media, PR etc.).
  • Finance.
  • Capital equipment.
  • Information technology and communication (ITC).
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).

Additional information

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Joined WRA in:

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