Europe Greens Powder Market Forecast to 2030
Europe Greens Powder Market Forecast to 2030 – Regional Analysis – by Product Type (Fermented Greens, Marine Sources, Grass Sources, and Others) and Distribution Channel (Online Sales and Offline Sales)
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Description
Increasing Preventive Healthcare Expenditure Fuel Europe Greens Powder Market
The term preventive healthcare refers to measures taken to prevent diseases and infections. In the recent years, health awareness among people has increased significantly. Due to busy lifestyle and hectic work schedules, people cannot concentrate on their health, fitness, and regular diet. This has led to increase in prevalence of various diseases such as obesity, diabetes, high blood pressure, skin problems, and digestive issues. Therefore, people increasingly focus on preventive health and prefer dietary supplements that provide enhanced nutritional benefits. Greens powder is a powdered dietary supplement made with a nutritious combination of dried or blended plants and then formed into a powder. Common ingredients include wheatgrass, spirulina, chlorella, kelp, pineapple, kale, beetroot, green tea extract, green herbs, probiotics, and some digestive enzymes. The greens powder delivers the benefits of leafy green vegetables and other ingredients that contain health-boosting vitamins and minerals. Greens powder has a green hue and a grassy taste. It is nearly possible these days, especially for vegans, to achieve the Recommended Dietary Allowance (RDA) guidelines regarding the intake of essential amounts of fruits and vegetables. Consumption of greens powder in the morning or alongside meals can be a great way of accomplishing the required nutrients and antioxidants. The rising aging population and increasing awareness for preventive healthcare drives the demand for health preventive products, including greens powder.
Europe Greens Powder Market Overview
The Europe greens powder market in Europe is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. Greens powder gained traction among health-conscious consumers in the region owing to its numerous benefits, such as immunity boost, detoxification of the body, and stress reduction. According to European Commission (EC), total expenditure on preventive healthcare for all European Union (EU) member countries amounted to US$ 39.6 billion in 2019. Greens powder sourced from probiotics helps to prevent gut-related health problems such as gastrointestinal diseases, constipation, inflammatory bowel disease (IBD), and irritable bowel syndrome (IBS). As a result, there is a high consumer expenditure on preventive healthcare in European countries, especially Italy, Germany, Finland, and Sweden. Thus, the demand for greens powder is increasing to help improve digestive and immune health. Hence, the expenditure on nutraceutical supplements such as greens powder has risen considerably in Europe.
Europe Greens Powder Market Revenue and Forecast to 2030 (US$ Million)
Europe Greens Powder Market Segmentation
The Europe greens powder market is segmented into product type, distribution channel and country.
Based on product type, the Europe greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held the largest share of the Europe greens powder market in 2023.
Based on distribution channel, the Europe greens powder market is bifurcated into online sales and offline sales. The offline sales segment held a larger share of the Europe greens powder market in 2023.
Based on country, the Europe Greens powder market is segmented into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe greens powder market in 2023.
Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, and Lean Greens Ltd are some of the leading companies operating in the Europe greens powder market.
Summary Info
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According to Business Market Insights research, the Europe greens powder market was valued at US$ 79.61 million in 2023 and is expected to reach US$ 134.08 million by 2030, registering a CAGR of 7.7% from 2023 to 2030. Increasing preventive healthcare expenditure and developing interest in weight loss and weight management products are the key factors contributing to the growth of Europe greens powder market.
Consumers have become conscious about their appearance. They spend significant time and money on fitness and health supplements. Owing to the rising awareness regarding the benefits of healthy lifestyle to avoid the risks of cardiac arrest, arterial plaque, stroke, diabetes, cancer, and other health issues, people are inclined toward weight loss and weight management practices. As a result, the demand for weight management plans and products such as fat burners and weight loss supplements is increasing. Greens powder proves beneficial in fat loss. It boosts weight loss management plans due to its high fiber content. Fiber boosts the metabolism to become active, which is crucial in burning extra fat. The fat cells are believed to hold onto excess acid. This mechanism keeps the extra acid from attacking the body’s other cells and damages health. When the pH in body is neutralized by injecting alkaline-forming foods such as greens powder, the body starts getting rid of unwanted fat cells. The greens powder is also an excellent alternative to low-calorie snacks that help reduce calorie intake in a day. Thus, an upsurge in the interest among people in weight loss and weight management practices favors the demand for greens powder.
On the contrary, strict rules and regulations for organic certification of greens food supplements hampers the Europe greens powder market.
Based on product type, the Europe greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held 39.3% share of Europe greens powder market in 2023, amassing US$ 31.27 million. It is projected to garner US$ 51.82 million by 2030 to expand at 7.5% CAGR during 2023-2030.
Based on distribution channel, the Europe greens powder market is segmented into online sales and offline sales. The offline sales segment held 76.3% share of Europe greens powder market in 2023, amassing US$ 60.78 million. It is projected to garner US$ 99.61 million by 2030 to expand at 7.3% CAGR during 2023-2030.
Based on country, the Europe greens powder market has been categorized into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 28.6% share of Europe greens powder market in 2023. It was assessed at US$ 22.77 million in 2023 and is likely to hit US$ 37.02 million by 2030, exhibiting a CAGR of 7.2% during the 2023-2030.
Key players operating in the Europe greens powder market are Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, Martin & Pleasance Wholesale Pty Ltd, and Lean Greens Ltd, among others.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe greens powder market.
o Highlights key business priorities to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Europe greens powder market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Research Team Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. Europe Greens Powder Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis
4.4.1 Raw Material
4.4.2 Preliminary Checks & Tests
4.4.3 Manufacturing Process:
4.4.4 Packaging:
4.4.5 Retailers
5. Europe Greens Powder Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Preventive Healthcare Expenditure
5.1.2 Developing Interest in Weight Loss and Weight Management Product Types
5.2 Market Restraints
5.2.1 Strict Rules and Regulations for Organic Certification of Greens Food Supplements
5.3 Market Opportunities
5.3.1 Rising Demand for Greens Powder with Functional Claims
5.3.2 Surging Demand for Grass-Based Supplements
5.4 Future Trends
5.4.1 Rising Trend of Veganism Worldwide
5.5 Impact Analysis of Drivers and Restraints
6. Greens Powder – Europe Market Analysis
6.1 Europe Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
7. Europe Greens Powder Market Analysis – By Product Type
7.1 Overview
7.2 Europe Greens Powder Market, By Product Type (2022 and 2030)
7.3 Fermented Greens
7.3.1 Overview
7.3.2 Fermented Greens: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
7.4 Marine Sources
7.4.1 Overview
7.4.2 Marine Sources: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
7.5 Grass Sources
7.5.1 Overview
7.5.2 Grass Sources: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
8. Europe Greens Powder Market Analysis – By Distribution Channel
8.1 Overview
8.2 Europe Greens Powder Market, By Distribution Channel (2022 and 2030)
8.3 Online Sales
8.3.1 Overview
8.3.2 Online Sales: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
8.4 Offline Sales
8.4.1 Overview
8.4.2 Offline Sales: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
9. Europe Greens Powder Market – Country Analysis
9.1 Europe Greens Powder Market
9.1.1 Europe Greens Powder Market, by Key Country
9.1.1.1 Germany: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
9.1.1.1.1 Germany: Europe Greens Powder Market, By Product Type
9.1.1.1.2 Germany: Europe Greens Powder Market, by Distribution Channel
9.1.1.2 UK: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
9.1.1.2.1 UK: Europe Greens Powder Market, By Product Type
9.1.1.2.2 UK: Europe Greens Powder Market, by Distribution Channel
9.1.1.3 France: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
9.1.1.3.1 France: Europe Greens Powder Market, By Product Type
9.1.1.3.2 France: Europe Greens Powder Market, by Distribution Channel
9.1.1.4 Italy: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
9.1.1.4.1 Italy: Europe Greens Powder Market, By Product Type
9.1.1.4.2 Italy: Europe Greens Powder Market, by Distribution Channel
9.1.1.5 Russia: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
9.1.1.5.1 Russia: Europe Greens Powder Market, By Product Type
9.1.1.5.2 Russia: Europe Greens Powder Market, by Distribution Channel
9.1.1.6 Rest of Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
9.1.1.6.1 Rest of Europe Greens Powder Market, By Product Type
9.1.1.6.2 Rest of Europe Greens Powder Market, by Distribution Channel
10. Company Profiles
10.1 Athletic Greens (USA) Inc
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Product Types and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Martin & Pleasance Wholesale Pty Ltd
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Product Types and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Iovate Health Sciences International Inc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Product Types and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Lean Greens Ltd
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
11. Appendix
11.1 About Research Team
11.2 Word Index
LIST OF TABLES
Table 1. Europe Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
Table 2. Europe Greens Powder Market, by Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 3. Europe Greens Powder Market, by Distribution Channel – Revenue and Forecast to 2030 (US$ Million)
Table 4. Germany Europe Greens Powder Market, By Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 5. Germany Europe Greens Powder Market, by Distribution Channel – Revenue and Forecast to 2030 (US$ Million)
Table 6. UK Europe Greens Powder Market, By Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 7. UK Europe Greens Powder Market, by Distribution Channel – Revenue and Forecast to 2030 (US$ Million)
Table 8. France Europe Greens Powder Market, By Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 9. France Europe Greens Powder Market, by Distribution Channel – Revenue and Forecast to 2030 (US$ Million)
Table 10. Italy Europe Greens Powder Market, By Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 11. Italy Europe Greens Powder Market, by Distribution Channel – Revenue and Forecast to 2030 (US$ Million)
Table 12. Russia Europe Greens Powder Market, By Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 13. Russia Europe Greens Powder Market, by Distribution Channel – Revenue and Forecast to 2030 (US$ Million)
Table 14. Rest of Europe Greens Powder Market, By Product Type – Revenue and Forecast to 2030 (US$ Million)
Table 15. Rest of Europe Greens Powder Market, by Distribution Channel – Revenue and Forecast to 2030 (US$ Million)
Table 16. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe Greens Powder Market Segmentation
Figure 2. Europe Greens Powder Market Segmentation – By Country
Figure 3. Europe Greens Powder Market Overview
Figure 4. Others Segment Held the Largest Market Share in 2022
Figure 5. Rest of Europe Held the Largest Market Share in 2022
Figure 6. Europe Porter’s Five Forces Analysis
Figure 7. Europe Expert Opinion
Figure 8. Ecosystem: Europe Greens Powder Market
Figure 9. Sign Ups for Veganuary Campaign During 2015-2021
Figure 10. Europe Greens Powder Market Impact Analysis of Drivers and Restraints
Figure 11. Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
Figure 12. Europe Greens Powder Market Revenue Share, By Product Type (2022 and 2030)
Figure 13. Fermented Greens: Europe Greens Powder Market – Revenue and Forecast To 2030 (US$ Million)
Figure 14. Marine Sources: Europe Greens Powder Market – Revenue and Forecast To 2030 (US$ Million)
Figure 15. Grass Sources: Europe Greens Powder Market – Revenue and Forecast To 2030 (US$ Million)
Figure 16. Others: Europe Greens Powder Market – Revenue and Forecast To 2030 (US$ Million)
Figure 17. Europe Greens Powder Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Online Sales: Europe Greens Powder Market – Revenue and Forecast To 2030 (US$ Million)
Figure 19. Offline Sales: Europe Greens Powder Market – Revenue and Forecast To 2030 (US$ Million)
Figure 20. Europe Greens Powder Market, by key country – Revenue (2022) (US$ Million)
Figure 21. Europe Greens Powder Market Revenue Share, by Key Country (2022 and 2030)
Figure 22. Germany: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
Figure 23. UK: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
Figure 24. France: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
Figure 25. Italy: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
Figure 26. Russia: Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
Figure 27. Rest of Europe Greens Powder Market – Revenue and Forecast to 2030 (US$ Million)
The List of Companies – Europe Greens Powder Market
o Athletic Greens (USA) Inc
o Martin & Pleasance Wholesale Pty Ltd
o Iovate Health Sciences International Inc
o Lean Greens Ltd
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