Europe Authentication and Brand Protection Market Forecast to 2030

Europe Authentication and Brand Protection Market Forecast to 2030

Europe Authentication and Brand Protection Market Forecast to 2030 – Regional Analysis – by Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others)

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The Europe authentication and brand protection market was valued at US$ 997.75 million in 2022 and is expected to reach US$ 1,815.66 million by 2030; it is estimated to grow at a CAGR of 7.8% from 2022 to 2030.

Rising Demand in Developing Economies fuel the Europe Authentication and Brand Protection Market

Unauthorized copies of products adversely impact consumers, businesses, and governments. Due to this, companies are less likely to invest in product innovation, which leads to colossal government revenue losses from customs duty and import taxes.
The grave risk of counterfeiting in these markets is further expected to boost the demand for authenticated solutions in the coming years. Thus, the continuously rising demand for authentication and brand protection products in developing countries owing to the heightened risk of counterfeiting, spanning many industries, is expected to boost the overall market during the forecast period.
Europe Authentication and Brand Protection Market Overview
The authentication and brand protection market in Europe has been analyzed on the basis of historical, current, and future trends in countries such as France, Germany, Italy, the UK, Russia, and the Rest of Europe. The manufacturing industries in these countries continuously strive to combat and reduce the threat of counterfeiting. The medical sector in European countries is advancing at a rapid rate. However, identical products are sold by unauthorized manufacturers in these countries, hampering the market for authentic medical devices. As a result, medical device manufacturers prefer investing in overt, covert, forensic, and digital authentication and brand protection solutions, among others.
Europe Authentication and Brand Protection Market Revenue and Forecast to 2030 (US$ Million)

Europe Authentication and Brand Protection Market Segmentation
The Europe authentication and brand protection market is segmented based on component, technology, application, and country. Based on component, the Europe authentication and brand protection market is segmented into overt, covert, forensic, and digital. The overt segment held the largest market share in 2022.
Based on technology, the Europe authentication and brand protection market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held the largest market share in 2022.
Based on application, the Europe authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held the largest market share in 2022.
Based on country, the Europe authentication and brand protection market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe authentication and brand protection market share in 2022.
3M Co, Alpvision SA, Applied DNA Sciences, Centro Grafico dg S.p.A, Authentic Vision, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, EDGYN SAS, and Giesecke Devrient GmbH are some of the leading players operating in the Europe authentication and brand protection market.

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At 7.8% CAGR, the Europe Authentication and Brand Protection Market is Speculated to be worth US$ 1,815.66 million by 2030, says the research team

According to the research team’ research, the Europe authentication and brand protection market was valued at US$ 997.75 million in 2022 and is expected to reach US$ 1,815.66 million by 2030, registering a CAGR of 7.8% from 2022 to 2030. Accentuating demand for genuine products, growing concerns over duplicate consumer electronics products and automotive components and focus of governments on implementation of stringent anti-counterfeiting regulations
are the critical factors attributed to the Europe authentication and brand protection market expansion.

The authentication and brand protection market is highly fragmented with the presence of numerous players. Also, many of the players are offering fractional solutions in the market. Therefore, the demand for end-to-end holistic solutions providing a combination of systems that can effectively authenticate, track & trace, and serve is rising. The increasing use of mobile apps for scanning codes also creates immense growth opportunities in the overall market. Companies are also providing end-to-end online solutions to monitor intellectual property violations, including patent and design violations and trademark or brand infringements. For instance, Amazon launched the Anti-Counterfeiting Exchange (ACX), an initiative to tackle counterfeit goods on the Amazon platform, in April 2023. Using a third-party database, ACX permits retail stores and Amazon marketplace sellers to track and label counterfeit products. In August 2022, Giesecke + Devrient (G+D) developed a new authentication solution to tackle issues such as counterfeiting, and product and brand piracy.

In developing economies, the timely identification of counterfeit violations proves to be helpful due to the presence of more unorganized sectors. Authentix is another company offering brand protection technology to authenticate products while protecting high-value brands and consumers’ health. Honeywell International, Infineon Technologies, Data Dot Technology Ltd, and AlpVision are also providing integrated solutions and increasing the market for authentication and brand protection market.

On the contrary, counterfeiting of authentication labelling hurdles the growth of Europe authentication and brand protection market.

Based on component, the Europe authentication and brand protection market is categorized into overt, covert, forensic, and digital. The overt segment held 40.4% market share in 2022, amassing US$ 403.21 million. It is projected to garner US$ 660.22 million by 2030 to expand at 6.4% CAGR during 2022–2030.
Based on technology, the Europe authentication and brand protection market is categorized into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held 31.3% share of Europe authentication and brand protection market in 2022, amassing US$ 311.82 million. It is projected to garner US$ 497.00 million by 2030 to expand at 6.0% CAGR during 2022–2030.

Based on application, the Europe authentication and brand protection market is categorized into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held 29.7% share of Europe authentication and brand protection market in 2022, amassing US$ 296.35 million. It is projected to garner US$ 472.12 million by 2030 to expand at 6.0% CAGR during 2022–2030.

Based on country, the Europe authentication and brand protection market has been categorized into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 29.7% share of Europe authentication and brand protection market in 2022. It was assessed at US$ 296.69 million in 2022 and is likely to hit US$ 470.33 million by 2030, exhibiting a CAGR of 5.9% during 2022–2030.
Key players operating in the Europe authentication and brand protection market are 3M Co, Alpvision SA, Applied DNA Sciences, Centro Grafico dg S.p.A, Authentic Vision, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, EDGYN SAS, and Giesecke Devrient GmbH, among others.
In Sep 2023, Applied DNA partnered with ITW Pillar Technologies to introduce the CertainT Platform into the textile industry. In May 2018, Kodak announced the availability of the Kodak Traceless Anywhere System for anticounterfeiting.

o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe authentication and brand protection market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the Europe authentication and brand protection market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe authentication and brand protection market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

TABLE OF CONTENTS

1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Authentication and Brand Protection Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 Qualitative Analysis: Radio-Frequency Identification (RFID) Tags Market
4.3 Qualitative Analysis: Recent Trends in Customer Experience in UX/UI
5. Europe Authentication and Brand Protection Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Accentuating Demand for Genuine Products
5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
5.1.3 Focus of Governments on Implementation of Stringent Anti-Counterfeiting Regulations
5.2 Restraints
5.2.1 Counterfeiting of Authentication Labelling
5.2.2 High Initial Capital Investment
5.3 Opportunity
5.3.1 Development of Integrated Solutions
5.3.2 Rising Demand in Developing Economies
5.4 Future Trend
5.4.1 Technological Advancement in the Authentication and Brand Protection Technology
5.5 Impact of Drivers and Restraints:
6. Authentication and Brand Protection Market – Europe Market Analysis
6.1 Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
7. Europe Authentication and Brand Protection Market Analysis – Component
7.1 Overview
7.2 Authentication and Brand Protection Market, by Component (2022 and 2030)
7.3 Overt
7.3.1 Overview
7.3.2 Overt Market Revenue and Forecast to 2030 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2030 (US$ Million)
7.5 Forensics
7.5.1 Overview
7.5.2 Forensics Market Revenue and Forecast to 2030 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2030 (US$ Million)
8. Europe Authentication and Brand Protection Market Analysis – Technology
8.1 Overview
8.2 Authentication and Brand Protection Market, by Technology (2022 and 2030)
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2030 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
8.5 OVDS and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2030 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2030 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2030 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2030 (US$ Million)
8.9 Authentication ICs
8.9.1 Overview
8.9.2 Authentication ICs Market Revenue and Forecast to 2030 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2030 (US$ Million)
9. Europe Authentication and Brand Protection Market Analysis – Application
9.1 Overview
9.2 Authentication and Brand Protection Market, by Application (2022 and 2030)
9.3 Consumer Electronics
9.3.1 Overview
9.3.2 Consumer Electronics Market Revenue and Forecast to 2030 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
9.5 Medical
9.5.1 Overview
9.5.2 Medical Market Revenue and Forecast to 2030 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2030 (US$ Million)
9.7 Food & Beverage
9.7.1 Overview
9.7.2 Food & Beverage Market Revenue and Forecast to 2030 (US$ Million)
9.8 Tobacco
9.8.1 Overview
9.8.2 Tobacco Market Revenue and Forecast to 2030 (US$ Million)
9.9 Others
9.9.1 Overview
9.9.2 Others Market Revenue and Forecast to 2030 (US$ Million)
10. Europe Authentication and Brand Protection Market – Country Analysis
10.1 Europe
10.1.1 Europe Authentication and Brand Protection Market Overview
10.1.2 Europe Authentication and Brand Protection Market Revenue and Forecasts and Analysis – By Countries
10.1.2.1 Germany Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.1.1 Germany Authentication and Brand Protection Market Breakdown by Component
10.1.2.1.2 Germany Authentication and Brand Protection Market Breakdown by Technology
10.1.2.1.3 Germany Authentication and Brand Protection Market Breakdown by Application
10.1.2.2 France Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.2.1 France Authentication and Brand Protection Market Breakdown by Component
10.1.2.2.2 France Authentication and Brand Protection Market Breakdown by Technology
10.1.2.2.3 France Authentication and Brand Protection Market Breakdown by Application
10.1.2.3 Italy Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.3.1 Italy Authentication and Brand Protection Market Breakdown by Component
10.1.2.3.2 Italy Authentication and Brand Protection Market Breakdown by Technology
10.1.2.3.3 Italy Authentication and Brand Protection Market Breakdown by Application
10.1.2.4 UK Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.4.1 UK Authentication and Brand Protection Market Breakdown by Component
10.1.2.4.2 UK Authentication and Brand Protection Market Breakdown by Technology
10.1.2.4.3 UK Authentication and Brand Protection Market Breakdown by Application
10.1.2.5 Russia Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.5.1 Russia Authentication and Brand Protection Market Breakdown by Component
10.1.2.5.2 Russia Authentication and Brand Protection Market Breakdown by Technology
10.1.2.5.3 Russia Authentication and Brand Protection Market Breakdown by Application
10.1.2.6 Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.6.1 Rest of Europe Authentication and Brand Protection Market Breakdown by Component
10.1.2.6.2 Rest of Europe Authentication and Brand Protection Market Breakdown by Technology
10.1.2.6.3 Rest of Europe Authentication and Brand Protection Market Breakdown by Application
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Authentication and Brand Protection Market Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 AlpVision SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Authentic Vision
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Applied DNA Sciences, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Eastman Kodak Co
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 De La Rue Plc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Avery Dennison Corp
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Centro Grafico dg S.p.A.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Giesecke Devrient GmbH
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 3M Co
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Authentix
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 EDGYN SAS
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index

LIST OF TABLES

Table 1.             Europe Authentication and Brand Protection Market Segmentation
Table 2.             Europe Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 3.             Germany Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) –  By Component
Table 4.             Germany Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) –  By Technology
Table 5.             Germany Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) –  By Application
Table 6.             France Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 7.             France Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 8.             France Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 9.             Italy Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 10.          Italy Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 11.          Italy Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 12.          UK Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 13.          UK Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 14.          UK Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 15.          Russia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 16.          Russia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Technology
Table 17.          Russia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Application
Table 18.          Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) – By Component
Table 19.          Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) –  By Technology
Table 20.          Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn) –  By Application
Table 21.          Company Positioning & Concentration
Table 22.          List of Abbreviation
 
 

LIST OF FIGURES

Figure 1.           Europe Authentication and Brand Protection Market Segmentation, By Country
Figure 2.           Ecosystem: Europe Authentication and Brand Protection Market
Figure 3.           Europe Authentication and Brand Protection Market – Key Industry Dynamics
Figure 4.           Impact Analysis of Drivers And Restraints
Figure 5.           Europe Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
Figure 6.           Europe Authentication and Brand Protection Market Share (%) – Component, 2022 and 2030
Figure 7.           Overt Market Revenue and Forecasts To 2030 (US$ Million)
Figure 8.           Covert Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9.           Forensics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10.        Digital Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11.        Europe Authentication and Brand Protection Market Share (%) – Technology, 2022 and 2030
Figure 12.        Security Printing & Tamper Proof Labels Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13.        Security Inks & Coatings Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14.        OVDS and Holograms Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15.        Unique Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16.        Bar Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17.        RFID Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18.        Authentication ICs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19.        Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20.        Europe Authentication and Brand Protection Market Share (%) – Application, 2022 and 2030
Figure 21.        Consumer Electronics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22.        Automotive Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23.        Medical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24.        Chemical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25.        Food & Beverage Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26.        Tobacco Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27.        Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28.        Authentication and Brand Protection Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 29.        Authentication and Brand Protection market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 30.        Germany Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 31.        France Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 32.        Italy Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 33.        UK Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 34.        Russia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 35.        Rest of Europe Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 36.        Heat Map Analysis By Key Players

The List of Companies – Europe Authentication and Brand Protection Market

o 3M Co
o Alpvision SA
o Applied DNA Sciences
o Authentic Vision
o Authentix
o Avery Dennison Corporation
o Centro Grafico dg S.p.A
o De La Rue Plc
o Eastman Kodak Co
o EDGYN SAS
o Giesecke Devrient GmbH

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