Europe Anti-Counterfeit Packaging Market Forecast to 2030
Europe Anti-Counterfeit Packaging Market Forecast to 2030 – Regional Analysis – by Technology [Security Inks and Coatings, Radio Frequency Identification (RFID), Forensic Markers, Tamper Evident, Holograms, Barcode, and Others] and Application (Food and Beverage, Pharmaceutical, Personal Care and Cosmetics, Electrical and Electronics, Textile and Apparel, Automotive, and Others)
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Description
Increasing Cases of Counterfeiting and Stringent Regulations Associated with Anti-counterfeit Packaging Drives Europe Anti-Counterfeit Packaging Market
Counterfeiting has become a pervasive issue in the global market, affecting various industries and posing significant challenges to governments, businesses, and consumers. Enabled by globalization, e-commerce, and advanced technology, counterfeiters exploit the complexity of supply chains and consumer demand for affordable products. Counterfeiting causes significant economic losses and job displacement, as well as jeopardizes consumer safety, undermines brand reputation, and erodes trust in the marketplaces. Between March and December 2022, Europol commenced the EU-wide operation against the illegal trade in counterfeit apparel, footwear, and accessories. Europol seized ~US$ 95 million worth of counterfeit goods—including 1,956,607 counterfeit clothes, shoes, and garments. As a result, businesses are actively seeking ways to protect their products and ensure authenticity. Anti-counterfeit packaging solutions incorporate various security features that help verify product authenticity, prevent tampering, and deter unauthorized replications, thereby reducing counterfeiting activities. These solutions often incorporate covert security features that include hidden codes, taggants, or specialized inks, which can only be authenticated using specialized devices or technologies, making it difficult for counterfeiters to replicate. Further, the stringent regulatory landscape and the efforts of industry associations and governments to combat counterfeiting have heightened the focus on anti-counterfeit packaging. Regulatory requirements in various sectors, such as tobacco, pharmaceuticals, and luxury goods, mandate the use of anti-counterfeit measures to protect consumers and maintain industry integrity. Thus, increasing counterfeiting cases and stringent government regulations are driving the demand for anti-counterfeit packaging.
Europe Anti-Counterfeit Packaging Market Overview
In Europe, counterfeit products pose a significant threat to companies’ intellectual property rights. The Europe anti-counterfeit packaging market in Europe is driven by various industries, including pharmaceutical, personal care & cosmetics, food & beverages, luxury goods, electric appliances, and consumer goods, which are particularly vulnerable to counterfeiting. Consumer safety is a top priority for regulatory authorities in Europe. Governments of various countries in Europe have implemented strict regulations and standards to combat counterfeiting. For instance, the European Union has introduced regulations such as the Falsified Medicines Directive (FMD) and the Tobacco Products Directive (TPD), which require pharmaceutical and tobacco companies to implement anti-counterfeit measures. In addition, the European Union has imposed Regulation No. 3295/94 to prohibit the release for free circulation, export, re-export, or entry of counterfeit and pirated goods. Anti-counterfeit packaging helps protect consumers from consuming/using potentially harmful products by ensuring the authenticity and integrity of the packaged goods. Moreover, with the rise of e-commerce, the risk of counterfeit products has also increased. Counterfeiters use online platforms to sell fake or substandard products, which can harm consumers and legitimate businesses. According to the report by PostNord AB, Europe has the strongest market for e-commerce platforms. The report revealed that ~297 million European consumers shopped through e-commerce websites in 2021. According to the European Union Intellectual Property Office, in 2021, over 50% of counterfeit goods seized at the EU borders stemmed from e-commerce. Anti-counterfeit packaging helps protect against such illicit activities by incorporating security features that are difficult to replicate, enabling consumers to verify the authenticity of products they purchase online. Further, the advancement in anti-counterfeit technology, development of efficient inks, and rise in several trends such as smart packaging are expected to boost the Europe anti-counterfeit packaging market growth during the forecast period.
Europe Anti-Counterfeit Packaging Market Revenue and Forecast to 2030 (US$ Million)
Europe Anti-Counterfeit Packaging Market Segmentation
The Europe anti-counterfeit packaging market is segmented into technology, application, and country.
Based on technology, the Europe anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. In 2022, the barcode segment registered the largest share in the Europe anti-counterfeit packaging market.
Based on application, the Europe anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. In 2022, the food and beverage segment registered the largest share in the Europe anti-counterfeit packaging market.
Based on country, the Europe anti-counterfeit packaging market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. In 2022, France registered the largest share in the Europe anti-counterfeit packaging market.
Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, KURZ Transfer Products LP, and Octane5 International LLC are some of the leading companies operating in the Europe anti-counterfeit packaging market.
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According to the research team’ Research, the Europe anti-counterfeit packaging market was valued at US$ 31.40 million in 2022 and is expected to reach US$ 90.26 million by 2030, registering a CAGR of 14.1% from 2022 to 2030. Growing demand from pharmaceutical industry and increasing cases of counterfeiting and stringent regulations associated with anti-counterfeit packaging are the critical factors attributed to the Europe anti-counterfeit packaging market expansion.
Counterfeit pharmaceutical products are fake or unauthorized replicas of genuine medications intentionally mislabeled, adulterated, or substandard in quality. Counterfeit pharmaceutical products pose significant risks to public health and safety, leading to a growing concern among regulatory bodies, pharmaceutical companies, and consumers. The pharmaceutical industry is particularly vulnerable to counterfeiting due to the high value and demand for medications, complex global supply chains, and the potential for substantial financial gain for counterfeiters. According to Interpol, the global trade in illicit pharmaceuticals is a substantial crime area, which is valued at US$ 4.4 billion, as it attracts the involvement of organized crime groups worldwide. According to the Pharmaceutical Security Institute, in 2020, officials uncovered 4,344 incidents of counterfeiting, illegal diversion, and theft of pharmaceuticals in 137 countries. In 2022, Interpol Operation—Pangea XV with police, customs, and health regulatory authorities from 94 countries led to the seizing of US$ 11 million in illicit medicines, issuing of 200 search warrants, and shutdown or removal of over 4,000 web links—including websites and online marketplaces containing adverts for illicit products. Anti-counterfeit packaging provides measures to ensure the authenticity, traceability, and integrity of pharmaceutical products throughout the supply chain. These packaging solutions incorporate advanced technologies such as tamper-evident labels, holograms, unique serialization codes, track-and-trace systems, and RFID tags to enable product authentication and detect any signs of tampering or unauthorized handling. The implementation of anti-counterfeit packaging in the pharmaceutical industry helps combat the proliferation of counterfeit drugs, safeguards patients’ well-being, maintains brand reputation, and ensures compliance with regulatory requirements. The threat of counterfeit drugs persists as the pharmaceutical market continues to expand globally. Hence, the demand for anti-counterfeit packaging solutions in the pharmaceutical industry is growing, which is driving the Europe anti-counterfeit packaging market.
On the contrary, usage complexity of anti-counterfeit packaging hurdles the growth of Europe anti-counterfeit packaging market.
Based on technology, the Europe anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. The barcode segment held 31.4% share of Europe anti-counterfeit packaging market in 2022, amassing US$ 9.84 million. It is projected to garner US$ 26.24 million by 2030 to expand at 13.0% CAGR during 2022-2030.
Based on application, the Europe anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. The food and beverage segment held 21.6% share of Europe anti-counterfeit packaging market in 2022, amassing US$ 6.80 million. It is projected to garner US$ 21.90 million by 2030 to expand at 15.8% CAGR during 2022-2030.
Based on country, the Europe anti-counterfeit packaging market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that France captured 22.6% share of Europe anti-counterfeit packaging market in 2022. It was assessed at US$ 7.09 million in 2022 and is likely to hit US$ 21.37 million by 2030, exhibiting a CAGR of 14.8% during 2022-2030.
Key players profiled in the Europe anti-counterfeit packaging market report are Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Constantia Flexibles International GmbH, Gestion Groupe Optel Inc, KURZ Transfer Products LP, and Octane5 International LLC, among others.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe anti-counterfeit packaging market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the Europe anti-counterfeit packaging market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the anti-counterfeit packaging market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Anti-Counterfeit Packaging Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Manufacturers:
4.3.3 Distributors or Suppliers:
4.3.4 End Users:
5. Europe Anti-Counterfeit Packaging Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Demand from Pharmaceutical Industry
5.1.2 Increasing Cases of Counterfeiting and Stringent Regulations Associated with Anti-counterfeit Packaging
5.2 Market Restraints
5.2.1 Usage Complexity of Anti-Counterfeit Packaging
5.3 Market Opportunities
5.3.1 Growing Awareness of Anti-Counterfeit Packaging in Developing Countries
5.4 Future Trends
5.4.1 Increasing Adoption of Smart Packaging
5.5 Impact Analysis
6. Anti-Counterfeit Packaging Market – Europe Market Analysis
6.1 Europe Anti-Counterfeit Packaging Market Revenue (US$ Million)
6.2 Europe Anti-Counterfeit Packaging Forecast and Analysis
7. Europe Anti-Counterfeit Packaging Market Analysis – Technology
7.1 Security Inks and Coatings
7.1.1 Overview
7.1.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
7.2 Radio Frequency Identification (RFID)
7.2.1 Overview
7.2.2 Radio Frequency Identification (RFID) Market Revenue and Forecast to 2030 (US$ Million)
7.3 Forensic Markers
7.3.1 Overview
7.3.2 Forensic Markers Market Revenue and Forecast to 2030 (US$ Million)
7.4 Tamper Evident
7.4.1 Overview
7.4.2 Tamper Evident Market Revenue and Forecast to 2030 (US$ Million)
7.5 Holograms
7.5.1 Overview
7.5.2 Holograms Market Revenue and Forecast to 2030 (US$ Million)
7.6 Barcode
7.6.1 Overview
7.6.2 Barcode Market Revenue and Forecast to 2030 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Europe Anti-Counterfeit Packaging Market Analysis – Application
8.1 Food and Beverage
8.1.1 Overview
8.1.2 Food and Beverage Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Pharmaceutical
8.2.1 Overview
8.2.2 Pharmaceutical Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Personal Care and Cosmetics
8.3.1 Overview
8.3.2 Personal Care and Cosmetics Market Revenue and Forecast to 2030 (US$ Million)
8.4 Electrical and Electronics
8.4.1 Overview
8.4.2 Electrical and Electronics Market Revenue and Forecast to 2030 (US$ Million)
8.5 Textile and Apparel
8.5.1 Overview
8.5.2 Textile and Apparel Market Revenue and Forecast to 2030 (US$ Million)
8.6 Automotive
8.6.1 Overview
8.6.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others Market Revenue and Forecast to 2030 (US$ Million)
9. Europe Anti-Counterfeit Packaging Market – Country Analysis
9.1 Overview
9.1.1 Europe Anti-Counterfeit Packaging Market Revenue and Forecasts and Analysis – By Countries
9.1.1.1 Anti-counterfeit packaging market Breakdown by Country
9.1.1.2 Germany Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
9.1.1.2.1 Germany Anti-Counterfeit Packaging Market Breakdown by Technology
9.1.1.2.2 Germany Anti-Counterfeit Packaging Market Breakdown by Application
9.1.1.3 France Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
9.1.1.3.1 France Anti-Counterfeit Packaging Market Breakdown by Technology
9.1.1.3.2 France Anti-Counterfeit Packaging Market Breakdown by Application
9.1.1.4 Italy Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
9.1.1.4.1 Italy Anti-Counterfeit Packaging Market Breakdown by Technology
9.1.1.4.2 Italy Anti-Counterfeit Packaging Market Breakdown by Application
9.1.1.5 UK Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
9.1.1.5.1 UK Anti-Counterfeit Packaging Market Breakdown by Technology
9.1.1.5.2 UK Anti-Counterfeit Packaging Market Breakdown by Application
9.1.1.6 Russia Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
9.1.1.6.1 Russia Anti-Counterfeit Packaging Market Breakdown by Technology
9.1.1.6.2 Russia Anti-Counterfeit Packaging Market Breakdown by Application
9.1.1.7 Rest of Europe Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
9.1.1.7.1 Rest of Europe Anti-Counterfeit Packaging Market Breakdown by Technology
9.1.1.7.2 Rest of Europe Anti-Counterfeit Packaging Market Breakdown by Application
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
10.2 Company Positioning & Concentration
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 Merger and Acquisition
12. Company Profiles
12.1 Arjo AB
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Octane5 International LLC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Antares Vision SpA
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 CCL Industries Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Avery Dennison Corp
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 KURZ Transfer Products LP
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Gestion Groupe Optel Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Brady Corp
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Constantia Flexibles International GmbH
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
13. Appendix
LIST OF TABLES
Table 2. Europe Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Europe Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – Technology
Table 4. Europe Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – Application
Table 5. Germany Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Technology
Table 6. Germany Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 7. France Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Technology
Table 8. France Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 9. Italy Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Technology
Table 10. Italy Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 11. UK Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Technology
Table 12. UK Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 13. Russia Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Technology
Table 14. Russia Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 15. Rest of Europe Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Technology
Table 16. Rest of Europe Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 17. Company Positioning & Concentration
LIST OF FIGURES
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Europe Anti-Counterfeit Packaging Market
Figure 4. Europe Anti-Counterfeit Packaging Market Impact Analysis of Drivers and Restraints
Figure 5. Europe Anti-Counterfeit Packaging Market Revenue (US$ Million), 2020 – 2030
Figure 6. Europe Anti-Counterfeit Packaging Market Share (%) – Technology, 2022 and 2030
Figure 7. Security Inks and Coatings Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Radio Frequency Identification (RFID) Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Forensic Markers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Tamper Evident Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Holograms Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. Barcode Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Europe Anti-Counterfeit Packaging Market Share (%) – Application, 2022 and 2030
Figure 15. Food and Beverage Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Pharmaceutical Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Personal Care and Cosmetics Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Electrical and Electronics Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Textile and Apparel Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Automotive Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. Europe Anti-Counterfeit Packaging Market by Key Countries- Revenue (2022) (US$ Million)
Figure 23. Anti-counterfeit packaging market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Germany Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. France Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Italy Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. UK Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. Russia Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
Figure 29. Rest of Europe Anti-Counterfeit Packaging Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. Heat Map Analysis By Key Players
The List of Companies – Europe Anti-Counterfeit Packaging Market
o Antares Vision SpA
o Arjo AB
o Avery Dennison Corp
o Brady Corp
o CCL Industries Inc
o Constantia Flexibles International GmbH
o Gestion Groupe Optel Inc
o KURZ Transfer Products LP
o Octane5 International LLC
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