Europe Adult Diaper Market Forecast to 2030

Europe Adult Diaper Market Forecast to 2030 – Regional Analysis – by Product Type (Pull-Up Diapers, Tape on Diapers, Pad Style, and Others), Category (Men, Women, and Unisex), and End-User (Residential, Hospitals and Clinics, and Others)

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Description

The Europe adult diaper market is expected to grow from US$ 3,379.39 million in 2022 to US$ 4,947.58 million by 2030. It is estimated to grow at a CAGR of 4.9% from 2022 to 2030.

Rising Share of Aging Population Fuel Europe Adult Diaper Market

The aging of amongst individuals increases the likelihood of incontinence issues. Incontinence refers to the loss of bladder or bowel control, leading to involuntary leakage of urine or feces. It is a common issue among old population, primarily caused by age-related factors such as weakened pelvic muscles and specific health conditions. The rising aging population directly correlates with an increased prevalence of incontinence, thereby driving demand for adult diapers as an effective solution. Additionally, many older adults require long-term care in their own homes, assisted living facilities, or nursing homes. In these settings, adult diapers are crucial in managing incontinence and maintaining hygiene and comfort for older people. The aging population’s need for long-term care services has created a significant demand for adult diapers, as they are an essential part of the care routine for old individuals with incontinence.

According to the World Health Organization, 1 in 6 people in the world will be 60 years and above, by 2030. The share of population aged 60 years and above is projected to grow from 1 billion in 2020 to 1.4 billion by 2030. The population aged 60 years age and above is projected to double, reaching 2.1 billon. The number of people aged 80 years and above is expected to triple between 2020 and 2050 to reach 426 million. Furthermore, using adult diapers allow old incontinent adults to lead more independent and active lives. By providing a reliable solution for managing incontinence, adult diapers enable individuals to participate in social activities, maintain their personal hygiene, and provide comfort. Moreover, the adult diaper industry has witnessed significant advancements in product design and technology to improve the performance adult diapers. Manufacturers have introduced more discreet, absorbent, and comfortable products that cater specifically to the needs of old adults. These innovations and the growing aging population have further boosted the demand for adult diapers.

Europe Adult Diaper Market Overview

According to a report by the United Nations Population Fund in 2022, the share of population aged 65 years old and above has been rising due to increasing life expectancy and low fertility rates in Europe. The share of aged population is anticipated to reach 30% of total population in Europe by 2050. Aging and geriatric population are mostly likely to suffer from incontinence and require adult diaper to manage incontinence. Further, adult diapers are widely used in hospice and palliative care settings to ensure comfort of patients with limited mobility due to their medical conditions. Individuals with several medical conditions such as mobility impairment or cognitive disorders, require adult diapers to manage incontinence. According to the Organization for Economic Co-operation and Development Health Statistics 2022, on average, 3 out of 4 patients aged 65 and above across EU countries underwent surgery within two days following admission with a hip fracture.

Europe Adult diaper market Revenue and Forecast to 2030 (US$ Million)

Europe Adult Diaper Market Segmentation

The Europe adult diaper market is segmented into product type, category, end user, and country.

Based on product type, the Europe adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. The pull-up diapers segment held the largest share of the Europe adult diaper market in 2022.

Based on category, the Europe adult diaper market is segmented into men, women, and unisex. The unisex segment held the largest share of the Europe adult diaper market in 2022.

Based on end user, the Europe adult diaper market is segmented into residential, hospitals and clinics, and others. The residential segment held the largest share of the Europe adult diaper market in 2022.

Based on country, the Europe adult diaper market is segmented into the France, Germany, UK, Russia, Italy, and the Rest of Europe. The Rest of Europe dominated the Europe adult diaper market in 2022.

Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Kimberly-Clark Corporation, Essity AB, Paul Hartmann AG, and Abena AS are some of the leading companies operating in the Europe adult diaper market.

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At 4.9% CAGR, the Europe Adult Diaper Market is Speculated to be Worth US$ 4,947.58 million by 2030, says Business Market Insights

According to Business Market Insights research, the Europe adult diaper market was valued at US$ 3,379.39 million in 2022 and is expected to reach US$ 4,947.58 million by 2030, registering a CAGR of 4.9% from 2022 to 2030. Rising share of aging population and increasing awareness and acceptance of incontinence products are the key factors attributed to the Europe adult diaper market expansion.

The growing aging population directly translates to a more extensive customer base for adult diapers. Incontinence can significantly impact an individual’s sense of dignity and independence. By using adult diapers, people can maintain their dignity and sense of self-worth and manage their incontinence discreetly and confidently. Adult diapers enable individuals to engage in social interactions, travel, and participate in various activities without fear of accidents or leakage. Therefore, the growing awareness of the benefits of adult diapers is surging its market growth. Moreover, various awareness campaigns by industry players and healthcare organizations have helped educate the public about the prevalence of incontinence and the availability of effective solutions like adult diapers. For instance, in 2023, GAMA Healthcare launched a campaign to raise awareness about incontinence-associated dermatitis during World Continence Week. The incontinence awareness campaigns aim to reduce the stigma surrounding incontinence and promote the use of adult diapers to maintain life. Also, in recent years, there has been a shift in societal attitudes toward adult diapers. As societal attitudes towards incontinence and using adult diapers have become more accepting and supportive, people feel more comfortable seeking help and adopting appropriate solutions. The major market players and organizations are growing focus on spreading awareness regarding bladder issues, and incontinence. This changing perspective has increased the acceptance of adult diapers as a practical solution to manage incontinence. Furthermore, effective management of incontinence through adult diapers can lead to an improved overall quality of life. By using adult diapers, individuals can avoid the physical discomfort, skin irritation, and emotional distress associated with incontinence. Thus, increasing awareness and acceptance of incontinence products is expected to drive the Europe adult diaper market.

On the contrary, stigma and social taboos associated with incontinence and the use of adult diapers hampers the Europe adult diaper market.

Based on product type, the Europe adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. The pull-up diapers segment held 43.5% share of Europe adult diaper market in 2022, amassing US$ 1,469.82 million. It is projected to garner US$ 2,269.71 million by 2030 to expand at 5.6% CAGR during 2022-2030.

Based on category, the Europe adult diaper market is segmented into men, women, and unisex. The unisex segment held 45.4% share of Europe adult diaper market in 2022, amassing US$ 1,534.66 million. It is projected to garner US$ 2,313.77 million by 2030 to expand at 5.3% CAGR during 2022-2030.

Based on end user, the Europe adult diaper market is segmented into residential, hospitals and clinics, and others. The residential segment held 81.7% share of Europe adult diaper market in 2022, amassing US$ 2,760.21 million. It is projected to garner US$ 4,120.47 million by 2030 to expand at 5.1% CAGR during 2022-2030.

Based on country, the Europe adult diaper market has been categorized into the Rest of Europe. Our regional analysis states that the Rest of Europe captured 32.2% share of Europe adult diaper market in 2022. It was assessed at US$ 1,087.46 million in 2022 and is likely to hit US$ 1,570.24 million by 2030, exhibiting a CAGR of 4.7% during the 2022-2030.

Key players operating in the Europe adult diaper market are Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Kimberly-Clark Corporation, Essity AB, Paul Hartmann AG, and Abena AS, among others.

Ontex BV developed a smart diaper solution to improve patient incontinence care, accelerating innovation in adult care, which has seen good and steady growth in recent years. The company’s innovative solution comprises a top-quality diaper with a printed sensor, a transmitter clipped onto the diaper, and an application for mobile devices. Essity AB launched TENA SmartCare, a new and reusable digital sensor for improved incontinence care. TENA SmartCare is available for both professional and family caregivers. The sensor is attached on the outside of a TENA incontinence product.

o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe adult diaper market.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Europe adult diaper market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

TABLE OF CONTENTS

1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Adult Diaper Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
5. Europe Adult Diaper Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Share of Aging Population
5.1.2 Increasing Awareness and Acceptance of Incontinence Products
5.2 Market Restraints
5.2.1 Stigma and Social Taboos Associated with Incontinence and the Use of Adult Diapers
5.3 Market Opportunities
5.3.1 Penetration of the E-Commerce Industry
5.4 Future Trends
5.4.1 Strategic Product Innovations and Launches by Major Market Players
5.5 Impact of Drivers and Restraints:
6. Adult Diaper Market – Europe Market Analysis
6.1 Europe Adult Diaper Market Revenue (US$ Million), 2022 – 2030
6.2 Adult Diaper Market Forecast and Analysis
7. Europe Adult Diaper Market Analysis – Product Type
7.1 Pull-Up Diapers
7.1.1 Overview
7.1.2 Pull-Up Diapers Market Revenue and Forecast to 2030 (US$ Million)
7.2 Tape on Diapers
7.2.1 Overview
7.2.2 Tape on Diapers Market Revenue and Forecast to 2030 (US$ Million)
7.3 Pad Style
7.3.1 Overview
7.3.2 Pad Style Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Europe Adult Diaper Market Analysis – Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue and Forecast to 2030 (US$ Million)
9. Europe Adult Diaper Market Analysis – End-User
9.1 Residential
9.1.1 Overview
9.1.2 Residential Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Hospitals and Clinics
9.2.1 Overview
9.2.2 Hospitals and Clinics Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Others
9.3.1 Overview
9.3.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Europe Adult Diaper Market – Country Analysis
10.1 Europe
10.1.1 Europe Adult Diaper Market Overview
10.1.2 Europe Adult Diaper Market Revenue and Forecasts and Analysis – By Countries
10.1.2.1 Europe Adult Diaper Market Breakdown by Country
10.1.2.2 Germany Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.2.1 Germany Adult Diaper Market Breakdown by Product Type
10.1.2.2.2 Germany Adult Diaper Market Breakdown by Category
10.1.2.2.3 Germany Adult Diaper Market Breakdown by End-User
10.1.2.3 France Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.3.1 France Adult Diaper Market Breakdown by Product Type
10.1.2.3.2 France Adult Diaper Market Breakdown by Category
10.1.2.3.3 France Adult Diaper Market Breakdown by End-User
10.1.2.4 Italy Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.4.1 Italy Adult Diaper Market Breakdown by Product Type
10.1.2.4.2 Italy Adult Diaper Market Breakdown by Category
10.1.2.4.3 Italy Adult Diaper Market Breakdown by End-User
10.1.2.5 UK Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.5.1 UK Adult Diaper Market Breakdown by Product Type
10.1.2.5.2 UK Adult Diaper Market Breakdown by Category
10.1.2.5.3 UK Adult Diaper Market Breakdown by End-User
10.1.2.6 Russia Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.6.1 Russia Adult Diaper Market Breakdown by Product Type
10.1.2.6.2 Russia Adult Diaper Market Breakdown by Category
10.1.2.6.3 Russia Adult Diaper Market Breakdown by End-User
10.1.2.7 Rest of Europe Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.7.1 Rest of Europe Adult Diaper Market Breakdown by Product Type
10.1.2.7.2 Rest of Europe Adult Diaper Market Breakdown by Category
10.1.2.7.3 Rest of Europe Adult Diaper Market Breakdown by End-User
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Europe Adult Diaper Market Industry Landscape
12.1 Overview
12.2 New Product Development
13. Company Profiles
13.1 Nippon Paper Industries Co Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Drylock Technologies NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Ontex BV
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Kimberly-Clark Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Essity AB
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Paul Hartmann AG
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Abena AS
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
14. Appendix

LIST OF TABLES

Table 1. Europe Adult Diaper Market Segmentation
Table 2. Adult Diaper Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Europe Adult Diaper Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 4. Europe Adult Diaper Market Revenue and Forecasts To 2030 (US$ Million) – Category
Table 5. Europe Adult Diaper Market Revenue and Forecasts To 2030 (US$ Million) – End-User
Table 6. Germany Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 7. Germany Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 8. Germany Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
Table 9. France Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 10. France Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 11. France Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
Table 12. Italy Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 13. Italy Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 14. Italy Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
Table 15. UK Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 16. UK Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 17. UK Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
Table 18. Russia Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 19. Russia Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 20. Russia Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
Table 21. Rest of Europe Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 22. Rest of Europe Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 23. Rest of Europe Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
Table 24. Company Positioning & Concentration

LIST OF FIGURES

Figure 1. Europe Adult Diaper Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Europe Adult Diaper Market
Figure 4. Europe Adult Diaper Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe Adult Diaper Market Revenue (US$ Million), 2022 – 2030
Figure 7. Europe Adult Diaper Market Share (%) – Product Type, 2022 and 2030
Figure 8. Pull-Up Diapers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tape on Diapers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Pad Style Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Europe Adult Diaper Market Share (%) – Category, 2022 and 2030
Figure 13. Men Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Women Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Unisex Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Europe Adult Diaper Market Share (%) – End-User, 2022 and 2030
Figure 17. Residential Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Hospitals and Clinics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Europe Adult Diaper Market, By Key Country- Revenue (2022) (US$ Mn)
Figure 21. Europe Adult Diaper Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. Germany Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 23. France Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 24. Italy Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 25. UK Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 26. Russia Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 27. Rest of Europe Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 28. Heat Map Analysis By Key Players

The List of Companies – Europe Adult Diaper Market

o Nippon Paper Industries Co Ltd
o Drylock Technologies NV
o Ontex BV
o Kimberly-Clark Corporation
o Essity AB
o Paul Hartmann AG
o Abena AS

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