Europe Adult Diaper Market Forecast to 2030

According to Business Market Insights research, the Europe adult diaper market was valued at US$ 3,379.39 million in 2022 and is expected to reach US$ 4,947.58 million by 2030, registering a CAGR of 4.9% from 2022 to 2030. Rising share of aging population and increasing awareness and acceptance of incontinence products are the key factors attributed to the Europe adult diaper market expansion.

The growing aging population directly translates to a more extensive customer base for adult diapers. Incontinence can significantly impact an individual’s sense of dignity and independence. By using adult diapers, people can maintain their dignity and sense of self-worth and manage their incontinence discreetly and confidently. Adult diapers enable individuals to engage in social interactions, travel, and participate in various activities without fear of accidents or leakage. Therefore, the growing awareness of the benefits of adult diapers is surging its market growth. Moreover, various awareness campaigns by industry players and healthcare organizations have helped educate the public about the prevalence of incontinence and the availability of effective solutions like adult diapers. For instance, in 2023, GAMA Healthcare launched a campaign to raise awareness about incontinence-associated dermatitis during World Continence Week. The incontinence awareness campaigns aim to reduce the stigma surrounding incontinence and promote the use of adult diapers to maintain life. Also, in recent years, there has been a shift in societal attitudes toward adult diapers. As societal attitudes towards incontinence and using adult diapers have become more accepting and supportive, people feel more comfortable seeking help and adopting appropriate solutions. The major market players and organizations are growing focus on spreading awareness regarding bladder issues, and incontinence. This changing perspective has increased the acceptance of adult diapers as a practical solution to manage incontinence. Furthermore, effective management of incontinence through adult diapers can lead to an improved overall quality of life. By using adult diapers, individuals can avoid the physical discomfort, skin irritation, and emotional distress associated with incontinence. Thus, increasing awareness and acceptance of incontinence products is expected to drive the Europe adult diaper market.

On the contrary, stigma and social taboos associated with incontinence and the use of adult diapers hampers the Europe adult diaper market.

Based on product type, the Europe adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. The pull-up diapers segment held 43.5% share of Europe adult diaper market in 2022, amassing US$ 1,469.82 million. It is projected to garner US$ 2,269.71 million by 2030 to expand at 5.6% CAGR during 2022-2030.

Based on category, the Europe adult diaper market is segmented into men, women, and unisex. The unisex segment held 45.4% share of Europe adult diaper market in 2022, amassing US$ 1,534.66 million. It is projected to garner US$ 2,313.77 million by 2030 to expand at 5.3% CAGR during 2022-2030.

Based on end user, the Europe adult diaper market is segmented into residential, hospitals and clinics, and others. The residential segment held 81.7% share of Europe adult diaper market in 2022, amassing US$ 2,760.21 million. It is projected to garner US$ 4,120.47 million by 2030 to expand at 5.1% CAGR during 2022-2030.

Based on country, the Europe adult diaper market has been categorized into the Rest of Europe. Our regional analysis states that the Rest of Europe captured 32.2% share of Europe adult diaper market in 2022. It was assessed at US$ 1,087.46 million in 2022 and is likely to hit US$ 1,570.24 million by 2030, exhibiting a CAGR of 4.7% during the 2022-2030.

Key players operating in the Europe adult diaper market are Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Kimberly-Clark Corporation, Essity AB, Paul Hartmann AG, and Abena AS, among others.

Ontex BV developed a smart diaper solution to improve patient incontinence care, accelerating innovation in adult care, which has seen good and steady growth in recent years. The company’s innovative solution comprises a top-quality diaper with a printed sensor, a transmitter clipped onto the diaper, and an application for mobile devices. Essity AB launched TENA SmartCare, a new and reusable digital sensor for improved incontinence care. TENA SmartCare is available for both professional and family caregivers. The sensor is attached on the outside of a TENA incontinence product.

1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Adult Diaper Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
5. Europe Adult Diaper Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Share of Aging Population
5.1.2 Increasing Awareness and Acceptance of Incontinence Products
5.2 Market Restraints
5.2.1 Stigma and Social Taboos Associated with Incontinence and the Use of Adult Diapers
5.3 Market Opportunities
5.3.1 Penetration of the E-Commerce Industry
5.4 Future Trends
5.4.1 Strategic Product Innovations and Launches by Major Market Players
5.5 Impact of Drivers and Restraints:
6. Adult Diaper Market – Europe Market Analysis
6.1 Europe Adult Diaper Market Revenue (US$ Million), 2022 – 2030
6.2 Adult Diaper Market Forecast and Analysis
7. Europe Adult Diaper Market Analysis – Product Type
7.1 Pull-Up Diapers
7.1.1 Overview
7.1.2 Pull-Up Diapers Market Revenue and Forecast to 2030 (US$ Million)
7.2 Tape on Diapers
7.2.1 Overview
7.2.2 Tape on Diapers Market Revenue and Forecast to 2030 (US$ Million)
7.3 Pad Style
7.3.1 Overview
7.3.2 Pad Style Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Europe Adult Diaper Market Analysis – Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue and Forecast to 2030 (US$ Million)
9. Europe Adult Diaper Market Analysis – End-User
9.1 Residential
9.1.1 Overview
9.1.2 Residential Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Hospitals and Clinics
9.2.1 Overview
9.2.2 Hospitals and Clinics Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Others
9.3.1 Overview
9.3.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Europe Adult Diaper Market – Country Analysis
10.1 Europe
10.1.1 Europe Adult Diaper Market Overview
10.1.2 Europe Adult Diaper Market Revenue and Forecasts and Analysis – By Countries
10.1.2.1 Europe Adult Diaper Market Breakdown by Country
10.1.2.2 Germany Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.2.1 Germany Adult Diaper Market Breakdown by Product Type
10.1.2.2.2 Germany Adult Diaper Market Breakdown by Category
10.1.2.2.3 Germany Adult Diaper Market Breakdown by End-User
10.1.2.3 France Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.3.1 France Adult Diaper Market Breakdown by Product Type
10.1.2.3.2 France Adult Diaper Market Breakdown by Category
10.1.2.3.3 France Adult Diaper Market Breakdown by End-User
10.1.2.4 Italy Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.4.1 Italy Adult Diaper Market Breakdown by Product Type
10.1.2.4.2 Italy Adult Diaper Market Breakdown by Category
10.1.2.4.3 Italy Adult Diaper Market Breakdown by End-User
10.1.2.5 UK Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.5.1 UK Adult Diaper Market Breakdown by Product Type
10.1.2.5.2 UK Adult Diaper Market Breakdown by Category
10.1.2.5.3 UK Adult Diaper Market Breakdown by End-User
10.1.2.6 Russia Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.6.1 Russia Adult Diaper Market Breakdown by Product Type
10.1.2.6.2 Russia Adult Diaper Market Breakdown by Category
10.1.2.6.3 Russia Adult Diaper Market Breakdown by End-User
10.1.2.7 Rest of Europe Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.7.1 Rest of Europe Adult Diaper Market Breakdown by Product Type
10.1.2.7.2 Rest of Europe Adult Diaper Market Breakdown by Category
10.1.2.7.3 Rest of Europe Adult Diaper Market Breakdown by End-User
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Europe Adult Diaper Market Industry Landscape
12.1 Overview
12.2 New Product Development
13. Company Profiles
13.1 Nippon Paper Industries Co Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Drylock Technologies NV
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Ontex BV
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Kimberly-Clark Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Essity AB
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Paul Hartmann AG
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Abena AS
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
14. Appendix

Figure 1. Europe Adult Diaper Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Europe Adult Diaper Market
Figure 4. Europe Adult Diaper Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe Adult Diaper Market Revenue (US$ Million), 2022 – 2030
Figure 7. Europe Adult Diaper Market Share (%) – Product Type, 2022 and 2030
Figure 8. Pull-Up Diapers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tape on Diapers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Pad Style Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Europe Adult Diaper Market Share (%) – Category, 2022 and 2030
Figure 13. Men Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Women Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Unisex Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Europe Adult Diaper Market Share (%) – End-User, 2022 and 2030
Figure 17. Residential Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Hospitals and Clinics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Europe Adult Diaper Market, By Key Country- Revenue (2022) (US$ Mn)
Figure 21. Europe Adult Diaper Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. Germany Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 23. France Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 24. Italy Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 25. UK Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 26. Russia Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 27. Rest of Europe Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 28. Heat Map Analysis By Key Players