Enfoque Pesquisa & Consultoria de Marketing

Established in 1988 in Rio de Janeiro by anthropologist, Zilda Knoploch, our long lasting performance as an independent agency says a lot about our strengths: we act within an ever-changing market and hostile business environment, where only the most competent survive. We follow the methodological progress when we bring new techniques and technologies adjusted to the new millennium.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Raw data file, coded or uncoded.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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Item ID: BRA02WRA Category: Tags: ,


Always seeking to meet the needs of our clients, we build relationships thinking about the present but looking toward the future. The innovations we adopt are not a target in themselves, but a way to do more and better for the success of the brands we serve.

We are agile but not superficial; creative but responsible; malleable but sure about the limits of quality. We bring the seniority needed to support the strategic decisions with the least risk involved.

  • Pioneers in Ethnography applied to Consumer Insights, in 1988.
  • Pioneers in working with DIY a long time before the holistic view was spoken of, we were already combining different sources of information to outline scenarios.
  • Pioneers in surveys done via the Internet, we built our netizen panel in1999.
  • Smartphones making videos and taking pictures were not yet around in 2004, but we were already using Story Telling and multimedia for the delivery of powerful insights in qualitative research.
  • We adopted Online Focus Groups in 2005 and Virtual Communities in 2012.
  • We created strategy development workshops for applying insights to the business of our clients.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Brazil.

Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • B2B Services (e.g. consulting, legal services, advertising, media, PR etc.).
  • Construction/real estate.
  • Capital equipment.
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).

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