Emotive Analytics

Emotive Analytics

Emotive Analytics – based in St Louis, USA – are an association of highly experienced consumer research and emotional assessment experts devoted to comprehensively and accurately revealing the emotional dynamics of consumer behavior so that our clients can develop more emotionally engaging brands, products, services, and their marketing.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: full report.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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Item ID: USA05WRA Category: Tags: ,

Description

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Multi session surveys (e.g. diaries, HUTs).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.

Direct Field Resources

  • United States.

Excluded Industry Sectors

  • None.

Summary Info

Member type:

Geographical coverage:

Countries:

Resident operations:

Service types:

,

Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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