Asia Pacific Frozen Waffles Market Forecast to 2030
Asia Pacific Frozen Waffles Market Forecast to 2030 – Regional Analysis- by Type (Flavored and Unflavored/Plain), Category (Gluten-free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
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Description
Rising Growth of E-commerce Fuel Asia Pacific Frozen Waffles Market
The organized retail sector has undergone a massive transformation in recent years. The emergence of e-commerce resulted in considerable changes in how people shop and spend their money. The increasing penetration of smartphones and the internet, easy access to emerging technologies, rising purchasing power, and convenience provided by online retail platforms of shopping from anywhere are key factors driving the growth of e-commerce platforms.
People increasingly prefer online retail platforms for purchasing frozen foods. The online sales of food and beverages increased significantly during the COVID-19 pandemic due to the closure of brick-and-mortar stores and government restrictions. As lockdowns first constrained individuals and subsequently continued to work from home, there was a substantial shift to online shopping. Other factors influencing consumers to shop online include heavy discounts, availability of various products of different brands under one roof, and home delivery options. With the rising penetration of e-commerce across different countries, the manufacturers of frozen waffles are also enhancing their online presence by selling their products through well-known e-commerce platforms such as Amazon.com, Lidl, and Walmart. This factor is further expected to drive the growth of the frozen waffles market over the coming years.
Asia Pacific Frozen Waffles Market Overview
Countries considered for the frozen waffles market in the Asia Pacific comprises Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Emerging countries in the region are witnessing a surge in health-conscious consumers that will create demand for frozen waffles. The busy lifestyle of the growing urban middle-class population, who prefer a convenient and healthy diet, is the primary factor boosting the demand for frozen waffles in the region. Due to rising urbanization, rising disposable incomes, and growing health-conscious consumers, the demand for frozen breakfast snacks increased across the region. Moreover, the frozen waffles market is also projected to grow due to increased promotional and advertisement strategies by various manufacturers operating in the market.
Consumers’ rising population and disposable income in developing economies such as China, India, Indonesia, and Malaysia are significant drivers of the frozen waffles market growth. Manufacturers are enhancing their products by using different flavors. Thus, manufacturers’ initiatives boost the demand for frozen waffles across the region.
Asia Pacific Frozen Waffles Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Frozen Waffles Market Segmentation
The Asia Pacific frozen waffles market is segmented into type, category, and distribution channel, and country.
Based on type, the Asia Pacific frozen waffles market is segmented into flavored and unflavored/plain. The flavored segment held a larger share of the Asia Pacific frozen waffle market in 2023.
Based on end category, the Asia Pacific frozen waffles market is segmented into gluten free and conventional. The conventional segment held the largest share of the Asia Pacific frozen waffles market in 2023.
Based on distribution channel, the Asia Pacific frozen waffles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Asia Pacific frozen waffles market in 2023.
Based on country, the Asia Pacific frozen waffles market is segmented into the Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the share of the Asia Pacific frozen waffles market in 2023.
AVIETA S.A.; Planetary Foods Pvt Ltd (Waffle Mill); Dely Wafels SRL; and Kellogg’s Company are some of the leading companies operating in the Asia Pacific frozen waffles market.
Summary Info
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According to Business Market Insights research, the Asia Pacific frozen waffles market was valued at US$ 598.75 million in 2023 and is expected to reach US$ 924.88 million by 2030, registering a CAGR of 6.4% from 2023 to 2030. Product innovation is the critical factor attributed to the Asia Pacific frozen waffles market expansion.
Manufacturers of frozen waffles, such as Griddle, Van’s Foods, and Nature’s Path Foods, are launching innovative products to expand their customer base and meet emerging consumer trends. Manufacturers are launching gluten-free, plant-based, organic, and clean-labeled products in various flavors to attract consumers. In recent years, veganism gained significant momentum. Consumers are highly inclined toward plant-based products as they perceive them as healthier than conventional ones. Additionally, people prefer plant-based food due to increasing awareness regarding animal protection and environmental sustainability.
Companies are also launching products targeting the children’s segment, as waffles are popular among kids. For instance, in August 2021, Nature’s Path Foods launched waffles for kids under its EnviroKidz brand, which are organic, gluten-free, and contain plant-based protein. They come in two variants, such as Penguin Party, with a mild flavor of cinnamon, and Polar Berry, with a blueberry flavor. The company launched this product line on National Waffle Day, celebrated on August 24, 2021. The rising investment of companies in developing new and innovative products is projected to open lucrative growth opportunities in the frozen waffles market over the forecast period.
On the contrary, high preference for traditional breakfast products in selected countries hampers the Asia Pacific Frozen Waffle Market.
Based on type, the Asia Pacific frozen waffles market is segmented into flavored and unflavored/plain. The flavored segment held 84.8% share of Asia Pacific frozen waffles market in 2023, amassing US$ 507.76 million. It is projected to garner US$ 790.26 million by 2030 to expand at 6.5% CAGR during 2023-2030.
Based on category, the Asia Pacific frozen waffles market is segmented into gluten-free and conventional. The conventional segment held 79.5% share of Asia Pacific frozen waffles market in 2023, amassing US$ 476.02 million. It is projected to garner US$ 729.61 million by 2030 to expand at 6.3% CAGR during 2023-2030.
Based on distribution channel, the Asia Pacific frozen waffles market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held 59.5% share of Asia Pacific frozen waffle market in 2023, amassing US$ 356.19 million. It is projected to garner US$ 540.78 million by 2030 to expand at 6.1% CAGR during 2023-2030.
Based on country, the Asia Pacific frozen waffles market has been categorized into the Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the China captured 38.8% share of Asia Pacific frozen waffle Market in 2023. It was assessed at US$ 231.90 million in 2023 and is likely to hit US$ 356.08 million by 2030, exhibiting a CAGR of 6.3% during the forecast period.
Key players operating in the Asia Pacific frozen waffle market are Kellogg’s Company; DELY Wafels; AVIETA S.A.; and Planetary Foods Pvt Ltd (Waffle Mill); among others.
In April 2023, Kellogg expanded its Eggo lineup with three new flavors: Eggo Vanilla Bean Grab & Go waffles, Eggo Chocolatey Chip Banana waffles, and Eggo Berry Blast Mini Toast waffles. The Eggo Vanilla Bean Grab & Go is a Liege-style waffle. This is a Belgian-inspired street food staple with brioche dough and baked through with bits of pearl sugar, butter, and a vanilla flavor infusion.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific frozen waffles market.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Asia Pacific frozen waffles market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Research Team Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. Asia Pacific Frozen Waffles Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 The threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Value Chain Analysis
4.4.1 Raw Material
4.4.2 Manufacturing/Processing
4.4.3 Packaging
5. Asia Pacific Frozen Waffles Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Demand for Frozen and Convenience Food Worldwide
5.1.2 Rising Trend of In-Home Consumption
5.2 Market Restraints
5.2.1 High Preference for Traditional Breakfast Products in Selected Countries
5.3 Market Opportunities
5.3.1 Product Innovation
5.4 Future Trends
5.4.1 Rising Growth of E-commerce
5.5 Impact Analysis of Drivers and Restraints
6. Frozen Waffles -Asia Pacific Market Analysis
6.1 Asia Pacific Frozen Waffles Market Overview
6.2 Asia Pacific Frozen Waffles Market -Revenue and Forecast to 2030 (US$ Million)
7. Asia Pacific Frozen Waffles Market Analysis – By Type
7.1 Overview
7.2 Asia Pacific Frozen Waffles Market, By Type (2022 and 2030)
7.3 Flavored
7.3.1 Overview
7.3.2 Flavored: Asia Pacific Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
7.4 Unflavored/Plain
7.4.1 Overview
7.4.2 Unflavored/Plain: Asia Pacific Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Frozen Waffles Market Analysis – By Category
8.1 Overview
8.2 Asia Pacific Frozen Waffles Market, By Category (2022 and 2030)
8.3 Gluten-free
8.3.1 Overview
8.3.2 Gluten-free: Asia Pacific Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
8.4 Conventional
8.4.1 Overview
8.4.2 Conventional: Asia Pacific Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
9. Frozen Waffles Market Analysis – By Distribution Channel
9.1 Overview
9.2 Asia Pacific Frozen Waffles Market, By Distribution Channel (2022 and 2030)
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: Asia Pacific Frozen Waffles Market- Revenue and Forecast to 2030 (US$ Million)
9.4 Convenience Stores
9.4.1 Overview
9.4.2 Convenience Stores: Asia Pacific Frozen Waffles Market- Revenue and Forecast to 2030 (US$ Million)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: Asia Pacific Frozen Waffles Market- Revenue and Forecast to 2030 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: Asia Pacific Frozen Waffles Market- Revenue and Forecast to 2030 (US$ Million)
10. Frozen Waffles Market – Country Analysis
10.1 Overview: Asia Pacific Frozen Waffles Market
10.1.1 Asia Pacific Frozen Waffles Market, by Key Countries – Revenue (2022) (US$ Million)
10.1.3 Asia Pacific Frozen Waffles Market Breakdown by Key Countries
10.1.3.1 Australia Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.3.1.1 Australia Frozen Waffles Market Breakdown by Type
10.1.3.1.2 Australia Frozen Waffles Market Breakdown by Category
10.1.3.1.3 Australia Frozen Waffles Market Breakdown by Distribution Channel
10.1.3.2 China Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.3.2.1 China Frozen Waffles Market Breakdown by Type
10.1.3.2.2 China Frozen Waffles Market Breakdown by Category
10.1.3.2.3 China Frozen Waffles Market Breakdown by Distribution Channel
10.1.3.3 India Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.3.3.1 India Frozen Waffles Market Breakdown by Type
10.1.3.3.2 India Frozen Waffles Market Breakdown by Category
10.1.3.3.3 India Frozen Waffles Market Breakdown by Distribution Channel
10.1.3.4 Japan Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.3.4.1 Japan Frozen Waffles Market Breakdown by Type
10.1.3.4.2 Japan Frozen Waffles Market Breakdown by Category
10.1.3.4.3 Japan Frozen Waffles Market Breakdown by Distribution Channel
10.1.3.5 South Korea Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.3.5.1 South Korea Frozen Waffles Market Breakdown by Type
10.1.3.5.2 South Korea Frozen Waffles Market Breakdown by Category
10.1.3.5.3 South Korea Frozen Waffles Market Breakdown by Distribution Channel
10.1.3.6 Rest of Asia Pacific Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
10.1.3.6.1 Rest of Asia Pacific Frozen Waffles Market Breakdown by Type
10.1.3.6.2 Rest of Asia Pacific Frozen Waffles Market Breakdown by Category
10.1.3.6.3 Rest of Asia Pacific Frozen Waffles Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 New Product Development
12. Company Profiles
12.1 DELY Wafels SRL
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Avieta SA
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Kellogg Co
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Planetary Foods Pvt Ltd (Waffle Mill)
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
13. Appendix
13.1 About Research Team
13.2 Word Index
LIST OF TABLES
Table 1. Asia Pacific Frozen Waffles Market -Revenue and Forecast to 2030 (US$ Million)
Table 2. Australia Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 3. Australia Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 4. Australia Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 5. China Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 6. China Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 7. China Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 8. India Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 9. India Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 10. India Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 11. Japan Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 12. Japan Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 13. Japan Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 14. South Korea Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 15. South Korea Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 16. South Korea Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 17. Rest of Asia Pacific Frozen Waffles Market Revenue and Forecasts to 2030 – By Type (US$ Million)
Table 18. Rest of Asia Pacific Frozen Waffles Market Revenue and Forecasts to 2030 – By Category (US$ Million)
Table 19. Rest of Asia Pacific Frozen Waffles Market Revenue and Forecasts to 2030 – By Distribution Channel (US$ Million)
Table 20. List of Abbreviation
LIST OF FIGURES
Figure 1. Asia Pacific Frozen Waffles Market Segmentation
Figure 2. Asia Pacific Frozen Waffles Market Segmentation – By Country
Figure 3. Asia Pacific Frozen Waffles Market Overview
Figure 4. Asia Pacific Frozen Waffles Market: By Type
Figure 5. Asia Pacific Frozen Waffles Market: By Country
Figure 6. Porter’s Five Forces Analysis
Figure 7. Expert Opinion
Figure 8. Value Chain: Frozen Waffles
Figure 9. Asia Pacific Frozen Waffles Market Impact Analysis of Drivers and Restraints
Figure 10. Asia Pacific: Frozen Waffles Market – Revenue and Forecast to 2030 (US$ Million)
Figure 11. Asia Pacific Frozen Waffles Market Revenue Share, By Type (2022 and 2030)
Figure 12. Flavored: Asia Pacific Frozen Waffles Market – Revenue and Forecast To 2030 (US$ Million)
Figure 13. Unflavored/Plain: Asia Pacific Frozen Waffles Market – Revenue and Forecast To 2030 (US$ Million)
Figure 14. Asia Pacific Frozen Waffles Market Revenue Share, By Category (2022 and 2030)
Figure 15. Gluten-free: Asia Pacific Frozen Waffles Market – Revenue and Forecast To 2030 (US$ Million)
Figure 16. Conventional: Asia Pacific Frozen Waffles Market – Revenue and Forecast To 2030 (US$ Million)
Figure 17. Asia Pacific Frozen Waffles Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: Asia Pacific Frozen Waffles Market- Revenue and Forecast To 2030 (US$ Million)
Figure 19. Convenience Stores: Asia Pacific Frozen Waffles Market- Revenue and Forecast To 2030 (US$ Million)
Figure 20. Online Retail: Asia Pacific Frozen Waffles Market- Revenue and Forecast To 2030 (US$ Million)
Figure 21. Others: Asia Pacific Frozen Waffles Market- Revenue and Forecast To 2030 (US$ Million)
Figure 22. Asia Pacific Frozen Waffles Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 23. Asia Pacific Frozen Waffles Market Breakdown by Key Countries, 2022 & 2030 (%)
Figure 24. Australia Frozen Waffles Market Forecasts to 2030 (US$ Million)
Figure 25. China Frozen Waffles Market Forecasts to 2030 (US$ Million)
Figure 26. India Frozen Waffles Market Forecasts to 2030 (US$ Million)
Figure 27. Japan Frozen Waffles Market Forecasts to 2030 (US$ Million)
Figure 28. South Korea Frozen Waffles Market Forecasts to 2030 (US$ Million)
Figure 29. Rest of Asia Pacific Frozen Waffles Market Forecasts to 2030 (US$ Million)
The List of Companies – Asia Pacific Frozen Waffles Market
o AVIETA S.A
o DELY Wafels srl
o Kellogg’s Company
o Planetary Foods Pvt Ltd (Waffle Mill)
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