All Market Research Company – AMRC
We are a team formerly belonging to MEMRB and Nielsen between 1998 up to the end of 2011. Our experience exceeds 20 years in the field of market research, both quantitative and qualitative.
Service Range
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting piecemeal quant research services.
- Supporting piecemeal qual research services.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
AMRC is a local service provider in Yemen for data collection including both retail measurement and retail census services.
Quantitative Research
In-house Consulting Capabilities
- Survey (methodology designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.*
- Coding of responses to open ended questions.
- Online reporting/tracking.*
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.*
* Outsourced.
Data Collection Methods
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI/WATI).
- Interactive voice response (IVR).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
In-house Consulting Capabilities
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.
- Simultaneous translation to English.
- English transcripts.
Data Collection Methods
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
Secondary Research Methods
- Online.
- Offline.
Direct Field Resources
Standalone Piecemeal Research Services- Algeria.
- Cameroon.
- Central African Republic.
- Chad.
- Djibouti.
- Egypt.
- Ethiopia.
- Kenya.
- Morocco.
- Mozambique.
- Nigeria.
- Republic of the Congo.
- Somalia.
- South Africa.
- Sudan.
- Tanzania.
- Tunisia.
- Uganda.
- Yemen.
- Zimbabwe.
Quantitative
- Translation of field documents and responses to open ended questions.
- Data tabulations.
- Summary reporting in writing.
Qualitative
- Translation of DG and screener.
- Simultaneous translation.
- English transcripts.
- Venue with hospitality and equipment.
- Web streaming.
- Summary reporting in writing.
Industry Sectors
Specialisations
- Consulting.
- Consumer Durables.
- FMCG.
Industry Exclusions
- None.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | Algeria, Cameroon, Central African Rpbl, Chad, Djibouti, Egypt, Ethiopia, Kenya, Morocco, Mozambique, Nigeria, Republic of Congo, Somalia, South Africa, Sudan, Tanzania, Tunisia, Uganda, Yemen, Zimbabwe |
| Resident operations: | |
| Service types: | Quantitative, Qualitative, Secondary research, Supporting services |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| Fieldwork tools: | |
| In-house resident facilities (this listing): |
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