A seasoned multi-lingual market research professional with 44 years’ experience in agency management, service, business and customer relations development. Adept at both quantitative and qualitative primary research. Extensive experience in lead generation, survey designing, project negotiations, developing and scripting questionnaires, data analysis, CRM and VoIP calling systems. Good understanding of cultural sensitivities thanks to working experience in mainland Europe, the United Kingdom, North Africa, Middle East and Asia Pacific region.
Strategic Research Initiatives is a full service market research agency based in suburban Phoenix, Arizona. We specialize in automotive advanced product tests and customer experience studies for most of the major automotive and heavy truck manufacturers. We have conducted automotive research in over 25 countries. We also do branding research for international actors, presenters, singers and athletes as well as companies. SRI also does business-to-business research within a variety of industries, particularly for new product launch or expansion, including one-on-one interviews and focus groups.
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