This short market research report looks at shopping trends amongst Cambodian consumers in 2021 to find the consumer ‘sweet spot’. The report examines the five dimensions of shopping influence: Is price or brand more important? How important is the link to Cambodian culture? Which are more attractive: Cambodian or international brands? How important is endorsement by a famous Cambodian personality? Do Cambodian consumers need to feel independent in their product choices? Based on over 500 survey responses, Cambodian consumers are very discerning in terms of price, but they really like products that link back to Cambodian culture. Read the full report for full analysis with 10 charts plus analysis.
Established in 1994 in Vietnam, Indochina Research has developed into a regional agency in 4 markets: Vietnam, Cambodia, Laos and Myanmar. In Vietnam we have offices in Hanoi, Ho Chi Minh City, Danang and Can Tho. In Cambodia (since 1995) offices in Phnom Penh, Battambang and Kampong Cham. In Laos (since 1999) an office in Vientiane. In Myanmar (since 2016) an office in Yangon. Indochina Research is 100% independent and it can handle the full research process in-house, making it the only full service independent research agency in the Indochina region.
This market research report looks at the current housing situation of Cambodian consumers in Phnom Penh, aged mostly 18 – 39, and their aspirations to move to a place of their own.
MRTS Consulting Ltd (MRTS) is a fast-growing market research and consulting company headquartered in Cambodia. Our founder has over 15 years of experience in market research in Cambodia and strong knowledge of local markets, which can help our clients to design effective research for business needs. Our native Cambodians and expatriates have, combined, more than 50 years’ experience in planning and conducting a wide range of market research & consulting projects.
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