Merkaprom

Merkaprom

Maximize business success with strategic insights! Our market research services in Mexico will provide critical information to make informed and strategic decisions. With a team of highly trained experts and advanced research methods, we give you a competitive advantage. Leverage our experience to identify opportunities, understand your audience, and outperform the competition. Together we will achieve impressive results!

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork.
  • Qual: recruitment.


Including any preceding tasks leading up to this service level.

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Item ID: MEX04WRA Category:

Description

At Merkaprom, we specialize in providing valuable information and strategic analysis to help companies understand their target market, identify growth opportunities and make informed decisions in clear, concise reports packed with solid insights and strategic guidance based on the results of our research. The services we offer:

  • Qualitative market studies.
  • Focus groups.
  • GESELL beds
  • In-depth interviews.
  • Product tests.
  • Moderation and simultaneous translation.
  • Recruitment.
  • Focus Vision.

 
We would love the opportunity to collaborate with you and help you achieve your business goals. Receive a cordial greeting from the entire Merkaprom team.

Profile Summary

Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.

 

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Programming/hosting (online) questionnaire.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.
  • Raw data file preparation.
  • Data tabulations.
Data Collection Methods

  • Computer aided personal interviewing.
  • Central location test using CAPI.
  • Computer aided web interviewing (respondents self-complete) – CAWI.
  • Computer aided telephone interviewing – CATI/WATI.
  • Mystery shopping.
  • Retail observations.
  • Retail census surveys.
 
Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting findings.
Operational Capabilities

  • Recruitment with incentives.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based in-depth interviews.
  • Work based in-depth interviews.
  • Online in-depth interviews.
  • Telephone in-depth interviews.
  • Retail based observations (shop accompaniment).
 
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Wholesalers, distributors and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Direct Field Resources

  • Mexico.
Industry Exclusions

  • None.
 
Survey Products

  • Syndicated continuous tracking: North America.

 

 

 
 

Summary Info

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