RFQ2537-B2C-QUAL-FGD-EVOO-AUSTRALIA.THAILAND

This is a pitch RFQ to help the client work out a budget for this project and shortlist potential survey partners. There will surely be some honing of the survey specification and therefore at this stage we do not ask for more than a ballpark figure to help you save time because we do not require a detailed breakdown of fees. In this first round competitive price is pivotal in swaying a decision in your favour. Once shortlisted, credentials come into focus and final negotiations begin.


This is a pitch RFQ to help the client work out a budget for this project and shortlist potential survey partners. There will surely be some honing of the survey specification and therefore at this stage we do not ask for more than a ballpark figure to help you save time. We do not require a detailed breakdown of fees.


In this first round competitive price is pivotal in swaying a decision in your favour. Once shortlisted, credentials come into focus and final negotiations begin.


If you are interested in quoting for this project, please enter your rates below for the country you can help with. After you have submitted your quotation you will receive an email immediately with the content of this RFQ including your quoted fees.



    SURVEY SPECIFICATION

     

    Research Topic

    Usage and attitude survey on Extra Virgin Olive Oil (EVOO).

     
    Research Locations

    • Australia: respondents’ distribution is 50% in Sydney and 50% in Melbourne.

    • Thailand: Bangkok and a second city selected on your recommendation and dependent on your field resources.

    Target Respondents

    • Frequent consumers of Extra Virgin Olive Oil: at least 2-3 times per week.

    • Aged 25-65.

    • Male and female.

    Research Methodology

     
    Two options:

    • 4 in-venue mixed gender FGDs, 8 participants and 120 minutes each.

    • Prior to joining the focus groups, the respondents need to take pictures of their EVOO bottle/container at home.

    Focus Group Specifications

     
    Australia

    • Four mixed gender (in proportion to IR) FGDs.

    •  
    • Two FGDs in Sydney.

    • Two FGDs in Melbourne.

    •  
    • Two FGDs with Bertolli consumers.

    • Two FGDs with competitors of Bertolli.

    •  
    • Two with younger consumers (aged 25-39).

    • Two with older consumers (aged 40-55).

    Thailand

    • Four mixed gender (in proportion to IR) FGDs.

    •  
    • Two FGDs in Bangkok.

    • Two FGDs in a second major city in Thailand (TBA).

    •  
    • Two FGDs with Bertolli consumers.

    • Two FGDs with competitors of Bertolli.

    •  
    • Two with younger consumers (aged 25-39).

    • Two with older consumers ((aged 40-55).

    Competitive Brands

     
    Australia
    Brands such as:

    • Deloleo.

    • Squeaky Gate.

    • La Espanola.

    • PL.

    • Monini.

    • Cobram.

    Thailand
    Brands such as:

    • Sabroso.

    • Borges.

    • Monini.

    • Naturel.


    TASKS

     

    You as Survey Partner

    • Recruitment.

    • Incentives.

    • Ensuring respondents share their pictures of EVOO containers/bottles.

    • Moderation.

    • Venue, equipment and hospitality if the focus groups are in-venue.

    • For in-venue FGDs web streaming through a web meeting platform that the client will arrange.

    • The moderator and PM participating in a briefing (45 minutes) and de-briefing (around one hour) through web-meeting platform.

    • English transcripts.

    • Quality assurance: ensuring that the respondents are who they claim to be according to the recruitment screener.

    • Thailand: simultaneous translation from Thai to English.

    WRA/Client

    • Recruitment screener and discussion guide in English and Thai.

    • Online recruitment screener.

    • Briefing.

    • Detailed documented project instructions.

    • Online recruitment screener.


    DELIVERABLES BY SURVEY PARTNER

    • Screen recordings.

    • EVOO pictures of respondents.

    • English transcripts.


    QUOTATION

     

     

     

     

    Please confirm the service included in your quotation

    Australia

    Thailand

     

    Please enter your rates in US Dollars

     

     

    Australia

    Thailand

    VARIABLE COSTS

     

     

    Recruitment per group (6 respondents)

    Moderating per group

    Venue/hospitality/equipment/web streaming per group

    Transcription per group

    Simultaneous translation per group

     

    FIXED COSTS

     

     

    Project management/supervision

    TOTAL

     

     

    Total project cost FYI


    PROJECT TIMELINE

     

     

    Australia

    Thailand

    Number of calendar days

     

     

    Set-up

    Pre-recruitment

    Moderating/concluding recruitment

    Concluding transcripts post moderating

    TOTAL

     

     

    Total days FIY


    TERMS OF PAYMENT AND MEMBERSHIP OF PROFESSIONAL ASSOCIATION

     

     


    YOUR CONTACT DETAILS

     

    Please complete even if you have not quoted for this project so that we know if you are interested in future RFQs from us.

     

     

     

     

     

     

     

     

     

     

     

    Thank you for your time to prepare this quotation. You will receive an email within a minute of submitting your offer, which contains the details of your quotation, as well as a summary of the survey's scope. Generally, you can view progress updates on this page under "comments" below. If you wish, you can subscribe to this post so that you receive an alert when there is an update entry. However, we will also keep in touch by email to keep you posted.

     

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