RFQ 2341- B2C - QUANT - CAWI - HAJJ PILGRIMS SEGMENTATION SURVEY - INTERNATIONAL
Likely launch: June 2023.
The purpose of this survey is to conduct a market segmentation and pricing study (including past visitors as well as those planning to visit Saudi Arabia for Hajj) to determine visitor segments, visitor preferences, optimal pricing, propensity to spend, disposable incomes, purchasing power, etc. The survey has a sample of 7,000 across 14 countries spread over Africa, the Middle East, APAC, Central Asia and Europe.
Ideally we want to draw the respondents from panels, but should the pool of respondents not be sufficiently large in certain countries, off-line recruitment through free-find may plug the shortfall. The LoI is up to 20 minutes and the questionnaire does not require any PII. We will program and host the questionnaire in English and (where relevant) the local language. We need a sampling service only. Ideally we want to complete fieldwork for this project within 10 working days.
If you are interested in quoting for this work, you can bid for as many or as few countries you like as long as you have data collection capabilities in them.