South & Central America Video as a Service Market Forecast to 2030
South & Central America Video as a Service Market Forecast to 2030 – Regional Analysis – by Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud) and Industry Vertical (IT & Telecom, Healthcare & Life Sciences, Retail & E-Commerce, BFSI, Education, Media & Entertainment, Government & Public Sector, and Others)
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Description
Technological Advancements to Revolutionize Video as a Service Market Fuel South & Central America Video as a Service Market
Technological giants across the world are highly engaged in developing and integrating new innovative technologies such as artificial intelligence and augmented reality, which fuels the adoption of advanced technologies in various industries such as healthcare, BFSI, IT & telecom, government, education, manufacturing, and other industries. AI technology is positioned at the core of the next-generation software technologies in the video as a service market. It predicts and delivers the information, enabling an efficient, fast, and personalized experience with customers and boosting employers’ profitability. AI also helps users customize videos, live video conferencing anytime and anywhere, record video for future usage, and detect specified events for users. AI-based video as a service supports employers in their marketing activities by targeting the right customers at the right time. SpotCam Co., Ltd.; vCloud.ai; Comcast Cable Communications Management, LLC; and other developers focus on developing and implementing AI technology with cloud-based videos to streamline interactions between customers and service providers. The AI-based video as a service allows providers to serve customers at their convenience, thereby increasing customer satisfaction. In January 2022, Comcast Cable Communications Management, LLC launched a VideoAI service for content providers, operators, and advertisers. The VideoAI is a software-as-a-service (SaaS) that helps companies understand and analyze video (live and on-demand), audio, and closed captions for creating actionable metadata around content assets. VideoAI can also generate and manage new content, streamlining business operations and improving advertising efficiency. Thus, the integration of AI to revolutionize the dealer management business is likely to fuel the video as a service market growth in the coming years. Advancements in technology, coupled with the popularity of augmented reality and virtual reality, fuel the demand for video as a service among consumers. Thus, the advent of new innovative technologies is expected to create numerous opportunities for vendors to provide efficient and advanced video as a service to users in the coming years.
South & Central America Video as a Service Market Overview
The South America video as a service market is growing due to increasing IT spending and rising demand for video as a service among consumers. Brazil, Argentina, Chile, Colombia, Peru, and Uruguay are among the major markets for video as a service in South America. The video as a service supports BFSI to give virtual training to their employees over video calls. The expansion of the BFSI industry in South America propels the demand for video as a service software. Countries such as Brazil and Colombia adopted cloud technologies to modernize the financial sector, which increases the demand for video as a service for employee training and development purposes. Growing awareness related to the benefits provided by cloud-based services and their increasing adoption among businesses to manage their daily meetings fuel the video as a service market growth in the region. According to International Data Corporation (IDC), Local Cloud as a Service (LCaaS) grew by 4% between 2020 and 2024. The growth in the LCaaS among consumers is associated with widely available and growing adoption among consumers in the SAM region. LCaaS offers several benefits for video calls such as easy scalability, preventing sensitive data, optimizing the quality and features of video calls, and reducing delays in video communication. All these benefits boost the South America video as a service market growth.
South & Central America Video as a Service Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Video as a Service Market Segmentation
The South & Central America video as a service market is segmented based on deployment mode, industry vertical, and country. Based on deployment mode, the South & Central America video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held the largest market share in 2022.
In terms of industry vertical, the South & Central America video as a service market is categorized into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held the largest market share in 2022.
Based on country, the South & Central America video as a service market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America video as a service market share in 2022.
Cisco Systems Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, and BlueJeans are some of the leading companies operating in the South & Central America video as a service market.
Summary Info
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According to the Research Team’ research, the South & Central America video as a service market was valued at US$ 200.51 million in 2022 and is expected to reach US$ 619.09 million by 2030, registering a CAGR of 15.1% from 2022 to 2030. Growing video marketing & selling trends and increasing adoption of remote working model are among the critical factor attributed to the South & Central America video as a service market expansion.
The adoption of video as a service solution helps marketers and sellers attract customers across the world. According to a NogenTech, in May 2023, ~91% of marketers use video content for advertising their products or services. The video marketing and selling techniques support marketers/sellers in creating awareness among their customers about the latest features, benefits, and quality of products. Marketers can also save these videos for future usage or delivery as per their customer’s demand. Similarly, the technique also helps the audience to understand the product more clearly before making an investment, which increases the demand and adoption of video as a service among users. Video as a service offers the marketer or seller the benefit of using shared infrastructure provided by the VaaS company, which reduces the additional cost of infrastructure, service maintenance, and software updates. Players operating in the video as a service market invest in video conferencing-related tools to strengthen their presence and attract customers in the South & Central America market. These players adopt 5G technology to offer high-quality cloud-based video services, improve low to zero latency, and enhance communication between marketers/sellers and consumers. Additionally, the growing demand for video conferencing tools across sellers is anticipated to boost the South & Central America market video as a service market growth during the forecast period.
On the contrary, growing data privacy and security concerns hurdles the growth of South & Central America video as a service market.
Based on deployment mode, the South & Central America video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held 72.3% market share in 2022, amassing US$ 144.97 million. It is projected to garner US$ 460.49 million by 2030 to expand at 15.5% CAGR during 2022-2030.
In terms of industry vertical, the South & Central America video as a service market is categorized into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held 25.9% share of South & Central America video as a service market in 2022, amassing US$ 51.94 million. It is projected to garner US$ 161.66 million by 2030 to expand at 15.2% CAGR during 2022-2030.
Based on country, the South & Central America video as a service market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 65.0% share of South & Central America video as a service market in 2022. It was assessed at US$ 130.31 million in 2022 and is likely to hit US$ 419.23 million by 2030, exhibiting a CAGR of 15.7% during 2022-2030.
Key players operating in the South & Central America video as a service market are Cisco Systems Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, and BlueJeans, among others.
In July 2022, Cisco launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs. The new sales model includes a single commercial agreement with each partner and a self-service platform for Service Providers to deliver managed services for Webex, as well as the agility, scalability and flexibility to create their own co-branded offers.
In April 2023, Microsoft Corp. and Epic that announced they are expanding their long-standing strategic collaboration to develop and integrate generative AI into healthcare by combining the scale and power of Azure OpenAI Service1 with Epic’s industry-leading electronic health record (EHR) software. The collaboration expanded the long-standing partnership, which includes enabling organizations to run Epic environments on the Microsoft Azure cloud platform.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the South & Central America video as a service market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America video as a service market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South & Central America Video as a Service Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain:
5. South & Central America Video as a Service Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Growing Demand for Video-Based Communications Among Consumers
5.1.2 Increasing Adoption of Remote Working Model
5.1.3 Rising Use of Video Conferencing Services in Healthcare Industry
5.2 Market Restraints
5.2.1 Growing Data Privacy and Security Concerns
5.3 Market Opportunities
5.3.1 Technological Advancements to Revolutionize Video as a Service Market
5.4 Future Trends
5.4.1 Growing Video Marketing and Selling Trends
5.5 Impact of Drivers and Restraints:
6. Video as a Service Market – South & Central America Market Analysis
6.1.1 South & Central America Video as a Service Market Overview
6.2 Video as a Service Market Revenue (US$ Million), 2022 – 2030
6.3 Video as a Service Market Forecast and Analysis
7. South & Central America Video as a Service Market Analysis – Deployment Mode
7.1 Public Cloud
7.1.1 Overview
7.1.2 Public Cloud Market Revenue and Forecasts to 2030 (US$ Million)
7.2 Private Cloud
7.2.1 Overview
7.2.2 Private Cloud Market Revenue and Forecasts to 2030 (US$ Million)
7.3 Hybrid Cloud
7.3.1 Overview
7.3.2 Hybrid Cloud Market Revenue and Forecasts to 2030 (US$ Million)
8. South & Central America Video as a Service Market Analysis – Industry Vertical
8.1 IT & Telecom
8.1.1 Overview
8.1.2 IT & Telecom Market Revenue and Forecasts to 2030 (US$ Million)
8.2 Healthcare & Life Sciences
8.2.1 Overview
8.2.2 Healthcare & Life Sciences Market Revenue and Forecasts to 2030 (US$ Million)
8.3 Retail & E-Commerce
8.3.1 Overview
8.3.2 Retail & E-Commerce Market Revenue and Forecasts to 2030 (US$ Million)
8.4 BFSI
8.4.1 Overview
8.4.2 BFSI Market Revenue and Forecasts to 2030 (US$ Million)
8.5 Education
8.5.1 Overview
8.5.2 Education Market Revenue and Forecasts to 2030 (US$ Million)
8.6 Media & Entertainment
8.6.1 Overview
8.6.2 Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
8.7 Government & Public Sector
8.7.1 Overview
8.7.2 Government & Public Sector Market Revenue and Forecasts to 2030 (US$ Million)
8.8 Others
8.8.1 Overview
8.8.2 Others Market Revenue and Forecasts to 2030 (US$ Million)
9. South & Central America Video as a Service Market – Country Analysis
9.1.1 South & Central America Video as a Service Market Revenue and Forecasts and Analysis – By Countries
9.1.1.1 Brazil Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.1.1.1 Brazil Video as a Service Market Breakdown by Deployment Mode
9.1.1.1.2 Brazil Video as a Service Market Breakdown by Industry Vertical
9.1.1.2 Argentina Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.1.2.1 Argentina Video as a Service Market Breakdown by Deployment Mode
9.1.1.2.2 Argentina Video as a Service Market Breakdown by Industry Vertical
9.1.1.3 Rest of South & Central America Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.1.3.1 Rest of South & Central America Video as a Service Market Breakdown by Deployment Mode
9.1.1.3.2 Rest of South & Central America Video as a Service Market Breakdown by Industry Vertical
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
12. Company Profile
12.1 Cisco Systems Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Microsoft Corp
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Amazon Web Services Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Avaya Holdings Corp
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Google LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Adobe Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 RingCentral Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 BlueJeans
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 Word Index
LIST OF TABLES
Table 1. Video as a Service Market Segmentation
Table 2. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million) – Deployment Mode
Table 4. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million) – Industry Vertical
Table 5. South and Central America Video as a Service Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 6. Brazil Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 7. Brazil Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 8. Argentina Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 9. Argentina Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 10. Rest of South & Central America Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 11. Rest of South & Central America Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 12. Heat Map Analysis By Key Players
Table 13. List of Abbreviation
LIST OF FIGURES
Figure 1. Video as a Service Market Segmentation, By Country
Figure 2. PEST Analysis
Figure 3. Ecosystem: Video as a Service Market
Figure 4. Video as a Service Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Video as a Service Market Revenue (US$ Million), 2022 & 2030
Figure 7. Video as a Service Market Share (%) – Deployment Mode, 2022 and 2030
Figure 8. Public Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Private Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Hybrid Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Video as a Service Market Share (%) – Industry Vertical, 2022 and 2030
Figure 12. IT & Telecom Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Healthcare & Life Sciences Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Retail & E-Commerce Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. BFSI Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Education Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Government & Public Sector Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. South & Central America Video as a Service Market Revenue, By Key Country, (2022) (US$ Million)
Figure 21. Video as a Service Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. Brazil Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 23. Argentina Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 24. Rest of South & Central America Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
The List of Companies – South & Central America Video as a Service Market
1. Cisco Systems Inc
2. Microsoft Corp
3. Amazon Web Services Inc
4. Avaya Holdings Corp
5. Google LLC
6. Adobe Inc
7. RingCentral Inc
8. BlueJeans
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