Sigma
Via its regional center in Tunis, and through its four offices, SIGMA offers extensive coverage of North Africa countries. SIGMA, since its foundation, has established itself as the leader in North Africa in marketing studies, media and opinion polls. It has occupied this position in the market thanks to the quality of its analyses and its recommendations, the capacity to adapt methodologies according to the knowledge needs of the client and the assigned quality team.
- Quantitative primary research.
- Qualitative primary research.
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
With its 100 permanent employees, its subsidiaries in the countries of the Maghreb, and its call-center of 300 positions covering the needs to reach the whole region North Africa – the Middle East and sub-Saharan
Africa, French and English-speaking, SIGMA is the interlocutor of choice today to lead international studies related to the development of the globalization of markets. Since March 2020 and given the pandemic, 90% of interviewers work remotely and 40% of their interviews are listened to by a team of controllers and supervisors either in vivo or after the interview in part or totally. SIGMA ensures a listening rate of at least 40% and uses briefings every morning to correct if there are errors made by some interviewers. It should also be noted that 100% of interviews are recorded.
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
- Fieldwork with or without data entry.
- Programming/hosting (online) questionnaire.
- Coding of responses to open ended questions.
- Data tabulations.
- Advanced statistical analyses.
- Computer aided telephone interviewing – CATI/WATI.
- Mystery shopping.
- Retail observations.
- Retail census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting findings.
- Recruitment with incentives.
- Moderating.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based in-depth interviews.
- Work based in-depth interviews.
- Home based in-depth interviews.
- Online in-depth interviews.
- Telephone in-depth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (shop accompaniment).
- Consumers.
- Retailers.
- Wholesalers, distributors and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Tunisia.
- Algeria.
- Morocco.
- Libya.
- Saudi Arabia.
- Qatar.
- Bahrain.
- Yemen.
- Palestine.
- Iraq.
- Kuwait.
- Oman.
- Mauritania.
- France.
- Mali.
- Tanzania.
- Nigeria.
- Ghana.
- United Arab Emirates.
- Jordan.
- Sudan.
- Syria.
- None.
- Research hardware tools (e.g. eye scanning equipment).
- Omnibus.
- Panel.
- Publications.
- Software applications (e.g. for special analyses, charting, online questionnaire designing).
- Off the shelf surveys.
- Syndicated continuous tracking.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | Algeria, Bahrain, France, Ghana, Iraq, Jordan, Kuwait, Libya, Mali, Mauritania, Morocco, Nigeria, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tanzania, Tunisia, United Arab Emirates, Yemen |
| Resident operations: | |
| Service types: | |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): | CATI Stations, FGD Studio with AV link, FGD Studio with two-way mirror, FocusVision, Taste/Sniff test booths |