Shiluv Market Research Ltd

Shiluv Market Research Ltd

Shiluv is a leading Israeli research firm that provides research & market insights services to the leading Israeli companies, as well as to key international marketers. We generate value by providing both self-developed and tailor-made methodologies and solutions that help our clients with their marketing and development challenges.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.

Minimum Service for Primary Research

  • Quant: data tabulations.
  • Qual: summary report.

Including any preceding tasks leading up to this service level.

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Item ID: ISR01WRA Category: Tags: ,

Description

At Shiluv, we take pride in our ability to provide clients with state-of-the-art research solutions that include self developed advanced research methodologies as well as customized, tailor made. With more than 40 years of operation and a team with cumulative experience of more than 400 years, we can optimize the research solution for your needs and provide the most in-depth insights that would answer your marketing dilemmas and help you develop your business in Israel.

Our proprietary research solutions include: – validated methodologies – benchmarks – usage of neuromarketing tools (including facial coding and eye tracking) – proven abilities among Israel’s leading brands. These tools include: – advanced copy testing methodology (including facial coding) – brand equity solutions – package testing solutions (including eye tracking) – advertising effectiveness – concept testing (both communication and service/product) – customer satisfaction. And if none of our “off the shelf” tools is relevant for your needs, we would develop a custom research solution that would fit your specific needs.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

Data Collection Methods

  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Telephone indepth interviews.

Respondents

  • Consumers.

Research Products/Specialisations

  • Omnibus.
  • Proprietary software applications.

Direct Field Resources

  • Israel.

Excluded Industry Sectors

  • None.

Summary Info

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