Saudi Arabia Cut Vegetables Market Size and Forecasts (2020-2030)

Saudi Arabia Cut Vegetables Market Size and Forecasts (2020-2030)

Saudi Arabia Cut Vegetables Market Size and Forecasts (2020 – 2030), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Carrot, Lettuce, Cabbage, Capsicum, Beans, Peas, and Others), Category (Organic and Conventional), and End User (Food Processing, Foodservice, and Food Retail)

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Description

The Saudi Arabia cut vegetables market size is projected to grow from US$ 1.08 billion in 2022 to US$ 1.69 billion by 2030. The market is expected to record a CAGR of 5.7% from 2022 to 2030.

Online channels such as e-commerce websites and social media platforms allow major companies to reach a broad consumer base. It offers consumers distinct cut vegetable choices in terms of product range, packaging, and brands from different regions. Online channels provide customers with varied options, thereby catering to different consumer preferences. Online sales allow companies to streamline the distribution of products and adjust inventory levels based on product demand data. This further allows key manufacturers to understand region-wise consumer preferences and optimize product offerings.

The pandemic further accelerated the growth of e-commerce, leading to a pertinent need for building warehouses across Saudi Arabia. The emergence of e-commerce has transformed how people shop and purchase food products. The growing penetration of the internet and smartphones, quick access to emerging technologies, rising purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce. Online retail channel bridges the gap between product manufacturers and consumers through direct delivery from their inventories to the global audience through express delivery options. Hence, the emergence of online sales channels would offer potential business opportunities to the cut vegetable manufacturers in the coming years.
 
The emphasis on organic cut vegetables also aligns with a desire for transparency in the food supply chain. Consumers are seeking information about the origins of their food, and the organic label assures that the produce has met specific standards of cultivation. This demand for transparency reflects a growing consciousness about the impact of food choices on personal well-being, environmental sustainability, and the local economy. According to Business Start Up Saudi Arabia, the number of organic farms increased by 28% in 2021, due to the country’s US$ 200 million strategy for innovation plan. The plan aims to increase the capacity of organic farming by 300% in the coming years. The country also introduced a traceability mechanism to offer product transparency to consumers. Thus, growing preferences for organic cut vegetables are expected to create a potential business in the cut vegetables market during the forecast period.

Based on end user, the Saudi Arabia cut vegetables market is segmented into food processing, foodservice, and food retail. The food retail segment holds significant market share in 2022. The lifestyle of consumers has evolved due to hectic work schedules and rising dependency on convenience food, ready-to-use ingredients and ready-to-eat food. Convenience food ingredients allow household consumers to save time and effort associated with meal preparation, cooking, consumption, and post-meal activities. Due to hectic work schedules, consumers prefer to be efficient with their time and avoid tedious tasks. Some consumers are willing to pay a premium for specialty cuts and organic pre-cut vegetables, contributing to the overall growth of the market segment.

Almunajem Foods Co, Uhrenholt AS, Afdan Co, Grimmway Enterprises Inc, Ovochi, The Egyptian Saudi Food Industries Co, Del Monte Foods (UAE) FZE, Sunbulah Food & Fine Pastries Manufacturing Co Ltd, BRF SA, and Mondial Foods BV are among the key players operating in the Saudi Arabia cut vegetables market.

The overall Saudi Arabia cut vegetables market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the Saudi Arabia cut vegetables market.

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Development of Food Processing and Food Service Establishments to Drive Saudi Arabia Cut Vegetables Market Growth During 2022–2030

According to our latest market study on “Saudi Arabia Cut Vegetables Market Forecast to 2030 – Regional and Country Share, Trend, and Growth Opportunity Analysis – by Type, Category, and End User,” the market is projected to grow from US$ 1.08 billion in 2022 to US$ 1.69 billion by 2030. The market is expected to record a CAGR of 5.7% from 2022 to 2030. The Saudi Arabia cut vegetables market report highlights key factors driving the market and prominent players along with their developments in the market.

Saudi Arabia is witnessing growing demand for cut vegetables owing to the increasing number of food service operators. The country is witnessing a huge demand for convenience food owing to changing consumer preferences coupled with the rapid development of food service establishments. Cut vegetables allow food service establishments to incorporate a variety of fresh produce into their menu, offering several benefits such as convenience, time-saving, and reduced labor costs. This flexibility enhances menu offerings and provides annual access to a diverse range of vegetables. Thus, all these factors contribute to the growing Saudi Arabia cut vegetable market size.

Saudi Arabia Cut Vegetables Market – Country Analysis

The rising trend of fine dining and quick-service restaurants has boosted the demand for ready-to-use ingredients. Further, food processors also prioritize time-saving and operational efficiency in their production processes, thereby boosting the demand for cut vegetables. Food manufacturers require food ingredients such as cut vegetables that are pre-processed, standardized, require minimum processing, and offer consistent quality characteristics, which fuels the Saudi Arabia cut vegetables market share.

Time is a major factor in the food service industry and cut vegetables contribute to the efficiency of kitchen operations by reducing preparation time. It enables chefs and kitchen staff to focus on other aspects of food preparation. In recent years, Saudi Arabia has witnessed the development and expansion of several food service establishments. For instance, in July 2023, Rebel Foods announced the launch of two cloud kitchens in partnership with KitchenPark in Saudi Arabia. The company announced its brand offerings, such as the Messy Burger, Oven Story Pizzas, Fricken’ Fried Chicken, and the 500 Calorie Project, followed by Behrouz Biryani, Faasos, and Mandarin Oak. Thus, such product launches are expected to remain the Saudi Arabia cut vegetables market trends and positively drive the market growth.

However, cut vegetables are susceptible to the proliferation of microbes, such as Listeria monocytogenes and Salmonella, due to moisture content and other suitable environmental conditions. Cut vegetables with high moisture content form a suitable medium for bacterial growth when exposed to air. In 2022, Fresh Del Monte announced a recall of fresh-cut fruits and vegetables from the market due to potential Salmonella contamination. In August 2023, Saudi Food and Drug Authority issued a warning regarding Sanabel frozen okra products imported from Egypt after the detection of insect infestations. The risk of contamination in the cut vegetables is prevalent due to cross-contamination and lack of preservation technologies, which restraints the market expansion. These factors are anticipated to hamper Saudi Arabia cut vegetables market growth.

Similarly, in 2021, PJP Investment Group partnered with Papa John’s to commence more than 100 restaurants in Saudi Arabia over the next five years. According to research of Okaz/Saudi Gazette based on Saudi Arabia government reports, the total sales for restaurants and cafes sector recorded a strong increase in 2021, reaching US$ 16.7 billion. In 2023, Americana Restaurants International plc, the out-of-home dining and quick-service restaurant operator, announced new restaurant openings, increasing the total restaurant count to 2,277 in the Middle East & North Africa, with a strong emphasis on Saudi Arabia. Thus, the development of food processing and food service establishments boosts the Saudi Arabia cut vegetable market share.

Almunajem Foods Co, Uhrenholt AS, Afdan Co, Grimmway Enterprises Inc, Ovochi, The Egyptian Saudi Food Industries Co, Del Monte Foods (U.A.E.) FZE, Sunbulah Food & Fine Pastries Manufacturing Co Ltd, BRF SA, and Mondial Foods BV. are among the major players operating in the Saudi Arabia cut vegetables market. Market players focus on developing high-quality products to fulfill the varied requirements of end users. Moreover, these key players adopt strategic development initiatives such as product development, collaborations, and partnerships to expand their market presence.

Food processors, including packaged food producers and ready-to-eat meal providers, contribute to the growing demand for cut vegetables. This ensures standardized products and uniformity in packaged food, thereby meeting consumer expectations. Furthermore, advancements in technology and improvements in the supply chain have enhanced the Saudi Arabia cut vegetables market. Efficient cold chain logistics and storage facilities ensure the preservation of freshness, while innovation in packaging extends shelf life. Saudi Arabia is also investing in its cold storage infrastructure to store frozen food products. Therefore, growing food service establishments and rising demand for time-saving food ingredients are expected to drive the demand for cut vegetables, further fueling the Saudi Arabia cut vegetable market growth.

Saudi Arabia Cut Vegetables Market Report Segmentation:

The Saudi Arabia cut vegetables market analysis has been carried out by considering the following segments: type, category, and end user. Based on type, the market is segmented into carrot, lettuce, cabbage, capsicum, beans, peas, and others. Based on category, the market is bifurcated into organic and conventional. Based on end users, the market is segmented into food processing, food retail, and food service.

o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the Saudi Arabia cut vegetables market, thereby allowing players to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

TABLE OF CONTENTS

1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Saudi Arabia Cut Vegetables Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Cut Vegetables Manufacturers:
4.3.3 Distributors/Suppliers
4.3.4 End User
4.3.5 List of Vendors
5. Saudi Arabia Cut Vegetables Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Development of Food Processing and Food Service Establishments
5.1.2 Rising Preference for Convenient Meal Preparation Ingredients Among Households
5.2 Market Restraints
5.2.1 Risk of Contamination
5.3 Market Opportunities
5.3.1 Supply Chain Optimization and Development of Cold Chain Infrastructure
5.3.2 Emergence of Online Sales Channel
5.4 Future Trends
5.4.1 Growing Preferences for Organic Cut Vegetables
5.5 Impact Analysis
6. Cut Vegetables Market – Saudi Arabia Market Analysis
6.1 Saudi Arabia Cut Vegetables Market Revenue (US$ Million)
6.2 Saudi Arabia Cut Vegetables Market Forecast and Analysis
7. Saudi Arabia Cut Vegetables Market Analysis – Type
7.1 Carrot
7.1.1 Overview
7.1.2 Carrot Market Revenue and Forecast to 2030 (US$ Million)
7.2 Lettuce
7.2.1 Overview
7.2.2 Lettuce Market Revenue and Forecast to 2030 (US$ Million)
7.3 Cabbage
7.3.1 Overview
7.3.2 Cabbage Market Revenue and Forecast to 2030 (US$ Million)
7.4 Capsicum
7.4.1 Overview
7.4.2 Capsicum Market Revenue and Forecast to 2030 (US$ Million)
7.5 Beans
7.5.1 Overview
7.5.2 Beans Market Revenue and Forecast to 2030 (US$ Million)
7.6 Peas
7.6.1 Overview
7.6.2 Peas Market Revenue and Forecast to 2030 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Saudi Arabia Cut Vegetables Market Analysis – Category
8.1 Organic
8.1.1 Overview
8.1.2 Organic Market Revenue and Forecast to 2030 (US$ Million)
8.2 Conventional
8.2.1 Overview
8.2.2 Conventional Market Revenue and Forecast to 2030 (US$ Million)
9. Saudi Arabia Cut Vegetables Market Analysis – End User
9.1 Food Processing
9.1.1 Overview
9.1.2 Food Processing Market Revenue and Forecast to 2030 (US$ Million)
9.2 Foodservice
9.2.1 Overview
9.2.2 Foodservice Market Revenue and Forecast to 2030 (US$ Million)
9.3 Food Retail
9.3.1 Overview
9.3.2 Food Retail Market Revenue and Forecast to 2030 (US$ Million)
10. Impact of COVID-19 Pandemic on Saudi Arabia Cut Vegetables Market
10.1 Pre & Post Covid-19 Impact
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentrations
12. Company Profiles
12.1 Almunajem Foods Co
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Uhrenholt AS
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Afdan Co
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Grimmway Enterprises Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Ovochi
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 The Egyptian Saudi Food Industries Co
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Del Monte Foods (U.A.E.) FZE
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Sunbulah Food & Fine Pastries Manufacturing Co Ltd
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 BRF SA
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Mondial Foods BV
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix

LIST OF TABLES

Table 1. Saudi Arabia Cut Vegetables Market Segmentation
Table 2. Saudi Arabia Cut Vegetables Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Saudi Arabia Cut Vegetables Market Revenue and Forecasts To 2030 (US$ Million) –Type
Table 4. Saudi Arabia Cut Vegetables Market Revenue and Forecasts To 2030 (US$ Million) – Category
Table 5. Saudi Arabia Cut Vegetables Market Revenue and Forecasts To 2030 (US$ Million) – End User
Table 6. Heat Map Analysis by Key Players

LIST OF FIGURES

Figure 1. Porter’s Five Forces Analysis: Saudi Arabia Cut Vegetables Market
Figure 2. Ecosystem: Saudi Arabia Cut Vegetables Market
Figure 3. Market Dynamics: Saudi Arabia Cut Vegetables Market
Figure 4. Saudi Arabia Cut Vegetables Market Impact Analysis of Drivers and Restraints
Figure 5. Saudi Arabia Cut Vegetables Market Revenue (US$ Million), 2020 – 2030
Figure 6. Saudi Arabia Cut Vegetables Market Share (%) –Type, 2022 and 2030
Figure 7. Carrot Market Revenue and Forecasts To 2030 (US$ Million)
Figure 8. Lettuce Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Cabbage Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Capsicum Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Beans Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Peas Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Saudi Arabia Cut Vegetables Market Share (%) – Category, 2022 and 2030
Figure 15. Organic Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Conventional Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Saudi Arabia Cut Vegetables Market Share (%) –End User, 2022 and 2030
Figure 18. Food Processing Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Foodservice Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Food Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Company Positioning & Concentration

The List of Companies – Saudi Arabia Cut Vegetables Market
o Almunajem Foods Co 
o Uhrenholt AS
o Afdan Co
o Grimmway Enterprises Inc
o Ovochi
o The Egyptian Saudi Food Industries Co 
o Del Monte Foods (U.A.E.) FZE 
o Sunbulah Food & Fine Pastries Manufacturing Co Ltd
o BRF SA 
o Mondial Foods BV

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