Pacific Market Research LLC
In the current business environment, technology has afforded business leaders access to unprecedented sources and amounts of data. However, a wealth of data does not necessarily provide the complete tactical information necessary to make strategic decisions. In this noisy playing field, how do you gain true insight and, in turn, produce better strategies? We’re confident that the answer is to combine research that asks questions and research that observes — leading more directly from data to insights to action.
Pacific Research is based in Renton, USA.
- Quantitative primary research.
- Qualitative primary research.
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including any preceding tasks leading up to this service level.
Description
Approach
Every Pacific custom research engagement is different. Based on your unique needs, goals and opportunities, we may recommend that you use survey research data (more active), pursue observational research techniques (more passive) or combine the two. By taking this flexible approach, we’re able to tell a more holistic story — one that’s insightful, but also allows for more actionable uses of data for real-world applications. We also apply advanced analytical techniques to your data in order to go beyond simple descriptions of data points and into hidden relationships among variables, which is critical to moving research and insights into actionable territory.
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail observations.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- United States.
- None.
Summary Info
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