North America Video as a Service Market Forecast to 2030
North America Video as a Service Market Forecast to 2030 – Regional Analysis – by Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud) and Industry Vertical (IT & Telecom, Healthcare & Life Sciences, Retail & E-Commerce, BFSI, Education, Media & Entertainment, Government & Public Sector, and Others)
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Description
Growing Demand for Video-Based Communications Among Consumers Fuels North America Video as a Service Market
Video conferencing and communication services have grown consistently in recent years. Increasing globalization of companies and growing need for cost-effective and scalable communication solutions among consumers drive demand for video as a service software. WebinarCare data of September 2023 shows that more than 76% of individuals use video calls to work remotely. This allows employees to deliver productivity in their work by maintaining a better work-life balance. Growing use of video calls raise the demand for video as a service among consumers. Video as a service has many features such as screen sharing, calendar scheduling, file sharing, cross-platform messaging, password protection, meeting recordings, waiting rooms, meeting reminders, and contact channels. These features support users to handle and manage daily business activities by increasing overall operational productivity and maintaining data privacy, which is fueling the demand for video as a service solution.
According to Quixy, the demand for virtual meetings grew from 48% to 77% between 2022 and 2022, which increases the demand for video as a service among consumers to streamline the collaboration between employees. This service supports individuals to increase their focus on projects or tasks assigned by their superiors. Video as a service also helps the user to effectively work and conduct a brief discussion over a video call. Rise in virtual meeting activities increases the demand for video as a service among consumers to maintain a smooth flow in their daily activities.
North America Video as a Service Market Overview
The US, Canada, and Mexico are among the major economies in North America. North America contributes a noteworthy share to the global video as a service market owing to high adoption and investments in cloud technology and growing number of industries in the region. Video as a service allows organizations to conduct remote video meetings by fostering collaboration among partners and team members from different locations. The video as a service market in North America is anticipated to expand in the future owing to the presence of a large number of well-established players such as Cisco Systems, Inc.; Zoom Video Communications, Inc.; Microsoft; Google; Adobe; and others. The market players continuously develop and expand their service portfolio to attract new customers. In October 2023, Zoom Video Communications, Inc. partnered with Swoogo to modernize hybrid events by bringing larger and more engaged audiences. Through this partnership, both companies are integrating their technology into a virtual platform that focuses on engagement and high-quality production and scale. The integration can support customers to use Zoom Events or Swoogo for sharing video data between platforms and is expected to be commercially available in early 2024. Market players operating in the region are raising awareness about the benefits provided by video as a service to SMEs, which fuels the market growth in the region. Moreover, the growing adoption of video conferencing and other cloud-based communication services drives the video as a service market growth in North America. In addition, the demand for high-quality internet and continuous access to visual meetings among organizations contributes to regional market growth.
North America Video as a Service Market Revenue and Forecast to 2030 (US$ Million)
North America Video as a Service Market Segmentation
The North America video as a service market is segmented based on deployment mode, industry vertical, and country. Based on deployment mode, the North America video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held the largest market share in 2022.
In terms of industry vertical, the North America video as a service market is categorized into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held the largest market share in 2022.
Based on country, the North America video as a service market is segmented into the US, Canada, and Mexico. The US dominated the North America video as a service market share in 2022.
Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans are some of the leading companies operating in the North America video as a service market.
Summary Info
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According to the Research Team’ research, the North America video as a service market was valued at US$ 1,422.48 million in 2022 and is expected to reach US$ 5,187.43 million by 2030, registering a CAGR of 17.6% from 2022 to 2030. Growing video marketing & selling trends and increasing adoption of remote working model are among the critical factor attributed to the North America Video as a Service market expansion.
The adoption of video as a service solution helps marketers and sellers attract customers across the world. According to a NogenTech, in May 2023, ~91% of marketers use video content for advertising their products or services. The video marketing and selling techniques support marketers/sellers in creating awareness among their customers about the latest features, benefits, and quality of products. Marketers can also save these videos for future usage or delivery as per their customer’s demand. Similarly, the technique also helps the audience to understand the product more clearly before making an investment, which increases the demand and adoption of video as a service among users. Video as a service offers the marketer or seller the benefit of using shared infrastructure provided by the VaaS company, which reduces the additional cost of infrastructure, service maintenance, and software updates. Players operating in the video as a service market invest in video conferencing-related tools to strengthen their presence and attract customers in the North America market. These players adopt 5G technology to offer high-quality cloud-based video services, improve low to zero latency, and enhance communication between marketers/sellers and consumers. Additionally, the growing demand for video conferencing tools across sellers is anticipated to boost the North America video as a service market growth during the forecast period.
On the contrary, growing data privacy and security concerns hurdles the growth of North America video as a service market.
Based on deployment mode, the North America video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held 66.2% market share in 2022, amassing US$ 942.16 million. It is projected to garner US$ 3,405.71 million by 2030 to expand at 17.4% CAGR during 2022-2030.
In terms of industry vertical, the North America video as a service market is categorized into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held 24.7% share of North America Video as a Service market in 2022, amassing US$ 351.10 million. It is projected to garner US$ 1,305.95 million by 2030 to expand at 17.8% CAGR during 2022-2030.
Based on country, the North America video as a service market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 84.1% share of North America Video as a Service market in 2022. It was assessed at US$ 1,195.73 million in 2022 and is likely to hit US$ 4,426.62 million by 2030, exhibiting a CAGR of 17.8% during 2022-2030.
Key players operating in the North America video as a service market are Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans, among others.
In November 2022, Cisco and Microsoft Corp. announced at Microsoft’s annual Ignite conference a new partnership that will provide customers with more choice. In the first half of 2023, Cisco and Microsoft will soon offer the ability to run Microsoft Teams natively on Cisco Room and Desk devices Certified for Microsoft Teams, with the option of Teams as the default experience.
In June 2023, Sony Electronics Inc. announced that Zoom Video Communications Inc. will be coming to BRAVIA TVs, compatible with BRAVIA CAM1. This partnership will allow users to easily connect with friends, family, and colleagues for video calls and meetings from the comfort of their living room. Sony’s BRAVIA is the first TV brand to support the Zoom for TV app on Google Play Store.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the North America video as a service market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America video as a service market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Video as a Service Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain:
5. North America Video as a Service Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Growing Demand for Video-Based Communications Among Consumers
5.1.2 Increasing Adoption of Remote Working Model
5.1.3 Rising Use of Video Conferencing Services in Healthcare Industry
5.2 Market Restraints
5.2.1 Growing Data Privacy and Security Concerns
5.3 Market Opportunities
5.3.1 Technological Advancements to Revolutionize Video as a Service Market
5.4 Future Trends
5.4.1 Growing Video Marketing and Selling Trends
5.5 Impact of Drivers and Restraints:
6. Video as a Service Market – North America Market Analysis
6.1 Video as a Service Market Revenue (US$ Million), 2022 – 2030
6.2 Video as a Service Market Forecast and Analysis
7. North America Video as a Service Market Analysis – Deployment Mode
7.1 Public Cloud
7.1.1 Overview
7.1.2 Public Cloud Market Revenue and Forecasts to 2030 (US$ Million)
7.2 Private Cloud
7.2.1 Overview
7.2.2 Private Cloud Market Revenue and Forecasts to 2030 (US$ Million)
7.3 Hybrid Cloud
7.3.1 Overview
7.3.2 Hybrid Cloud Market Revenue and Forecasts to 2030 (US$ Million)
8. North America Video as a Service Market Analysis – Industry Vertical
8.1 IT & Telecom
8.1.1 Overview
8.1.2 IT & Telecom Market Revenue and Forecasts to 2030 (US$ Million)
8.2 Healthcare & Life Sciences
8.2.1 Overview
8.2.2 Healthcare & Life Sciences Market Revenue and Forecasts to 2030 (US$ Million)
8.3 Retail & E-Commerce
8.3.1 Overview
8.3.2 Retail & E-Commerce Market Revenue and Forecasts to 2030 (US$ Million)
8.4 BFSI
8.4.1 Overview
8.4.2 BFSI Market Revenue and Forecasts to 2030 (US$ Million)
8.5 Education
8.5.1 Overview
8.5.2 Education Market Revenue and Forecasts to 2030 (US$ Million)
8.6 Media & Entertainment
8.6.1 Overview
8.6.2 Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
8.7 Government & Public Sector
8.7.1 Overview
8.7.2 Government & Public Sector Market Revenue and Forecasts to 2030 (US$ Million)
8.8 Others
8.8.1 Overview
8.8.2 Others Market Revenue and Forecasts to 2030 (US$ Million)
9. North America Video as a Service Market – Country Analysis
9.1 North America
9.1.1 North America Video as a Service Market Overview
9.1.2 North America Video as a Service Market Revenue and Forecasts and Analysis – By Countries
9.1.2.1 US Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.1.1 US Video as a Service Market Breakdown by Deployment Mode
9.1.2.1.2 US Video as a Service Market Breakdown by Industry Vertical
9.1.2.2 Canada Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.2.1 Canada Video as a Service Market Breakdown by Deployment Mode
9.1.2.2.2 Canada Video as a Service Market Breakdown by Industry Vertical
9.1.2.3 Mexico Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.3.1 Mexico Video as a Service Market Breakdown by Deployment Mode
9.1.2.3.2 Mexico Video as a Service Market Breakdown by Industry Vertical
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
12. Company Profile
12.1 Cisco Systems Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Zoom Video Communications Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Microsoft Corp
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Amazon Web Services Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Avaya Holdings Corp
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Google LLC
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Adobe Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 RingCentral Inc
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Dekom AG
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 BlueJeans
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 Word Index
LIST OF TABLES
Table 1. Video as a Service Market Segmentation
Table 2. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million) – Deployment Mode
Table 4. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million) – Industry Vertical
Table 5. North America Video as a Service Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 6. US Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 7. US Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 8. Canada Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 9. Canada Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 10. Mexico Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 11. Mexico Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 12. Heat Map Analysis By Key Players
Table 13. List of Abbreviation
LIST OF FIGURES
Figure 1. Video as a Service Market Segmentation, By Country
Figure 2. PEST Analysis
Figure 3. Ecosystem: Video as a Service Market
Figure 4. Video as a Service Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Video as a Service Market Revenue (US$ Million), 2022 & 2030
Figure 7. Video as a Service Market Share (%) – Deployment Mode, 2022 and 2030
Figure 8. Public Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Private Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Hybrid Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Video as a Service Market Share (%) – Industry Vertical, 2022 and 2030
Figure 12. IT & Telecom Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Healthcare & Life Sciences Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Retail & E-Commerce Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. BFSI Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Education Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Government & Public Sector Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. North America Video as a Service Market Revenue, By Key Country, (2022) (US$ Million)
Figure 21. Video as a service market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. US Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 23. Canada Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 24. Mexico Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
The List of Companies – North America Video as a Service Market
1. Cisco Systems Inc
2. Zoom Video Communications Inc
3. Microsoft Corp
4. Amazon Web Services Inc
5. Avaya Holdings Corp
6. Google LLC
7. Adobe Inc
8. RingCentral Inc
9. Dekom AG
10. BlueJeans
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