North America Mezcal Market Forecast to 2030
North America Mezcal Market Forecast to 2030 – Regional Analysis – by Product Type (Joven, Reposado, Anejo, and Others), Category (100% Agave and Blend), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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Description
Increase in Demand for Luxury and Premium Beverages Fuels North America Mezcal Market
The rising demand for luxury and premium beverages has emerged as a driving force for the Mezcal market. One significant catalyst for this trend is the increase in disposable income among consumers. As people’s earnings have grown, they are more inclined to allocate a portion of their budget to indulging in high-end spirits such as Mezcal. This has opened up opportunities for premium Mezcal brands to thrive as consumers seek distinctive, elevated drinking experiences. Additionally, the influence of millennials cannot be understated. This demographic cohort has shown a particular penchant for spending on high-end beverages, driven by a desire for quality, authenticity, and unique flavor profiles. Mezcal aligns perfectly with these preferences, offering a handcrafted and artisanal product that resonates with the millennial demographic, contributing significantly to the surge in demand.
Moreover, the evolution of consumer preferences plays a pivotal role in driving the Mezcal market. Modern consumers increasingly seek unique and sophisticated spirits that go beyond the ordinary. With its intricate production process, smoky notes, and distinct flavors, Mezcal aligns well with this shift. It has become a symbol of refined taste and has gained a reputation as a premium beverage choice, attracting discerning consumers looking for a more elevated drinking experience.
The burgeoning cocktail culture has further contributed to Mezcal’s ascent in the luxury beverage market. Mixologists and bartenders have embraced Mezcal as a versatile and premium ingredient for crafting unique and innovative cocktails. Its smoky and complex flavors add depth and character to drinks, making it a sought-after choice in upscale bars and restaurants. This has heightened Mezcal’s visibility and spurred consumer interest in recreating these upscale cocktail experiences at home, further driving demand.
Lastly, the perception of Mezcal as a luxury product has been amplified by effective marketing strategies and distinctive packaging. Premium Mezcal brands have invested in sophisticated branding highlighting the product’s artisanal origins, emphasizing its exclusivity. This marketing approach has attracted consumers looking for status symbols and unique gifting options, bolstering the demand for Mezcal in the luxury spirits market.
North America Mezcal Market Overview
Mezcal is a distilled alcoholic beverage, mainly found in Mexico, that contains more than half alcohol. It is produced from the agave plant’s heart, called the pina, from which juice is extracted and further converted into mezcal. It takes almost seven to fifteen years for the plant to mature. Mezcal is generally consumed directly and can be mixed with any other liquid, such as a cocktail. It is mainly exported by the two countries, the United States and Japan. Furthermore, numerous entrepreneurs from the U.S. have teamed up with Mexican producers to market their products in the country, promoting its handcrafted quality.
In North America, the U.S. is a significant market for mezcal, followed by Canada and Mexico. Consumers aged 25–50 form a significant part of the consumer base for mezcal in North America. The price of mezcal is usually high compared to regular wine and beer, so the per capita income directly impacts the consumption of mezcal in North America. People in the middle age group are also very much inclined toward traditional and luxury drinks. Hence, their contribution to the growth of the mezcal market in North America is projected to be higher in the coming years. Vendors are further focusing on launching highly differentiated premium mezcal beverages to capitalize on the growing demand for premium and super-premium spirits, especially from millennial consumers. This rise in demand for premium mezcal spirits can further be attributed to the rising spending capacity of consumers in developed economies, including North America and Western Europe.
North America Mezcal Market Revenue and Forecast to 2030 (US$ Million)
North America Mezcal Market Segmentation
The North America mezcal market is segmented into product type, category, distribution channel, and country.
Based on product type, the North America mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the North America mezcal market in 2022.
In terms of category, the North America mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the North America mezcal market in 2022.
By distribution channel, the North America mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the North America mezcal market in 2022.
Based on country, the North America mezcal market is segmented into the US, Canada, and Mexico. The US dominated North America mezcal market in 2022.
Quiquiriqui Mezcal Ltd, Davide Campari Milano NV, Gente de Mezcal SA de CV, Bacardi Martini BV, Diageo Plc, Madre Mezcal Inc, Pernod Richard SA, and Proximo Spirits Inc are some of the leading companies operating in the North America mezcal market.
Summary Info
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According to the Research Team research, the North America mezcal market was valued at US$ 612.20 million in 2022 and is expected to reach US$ 933.73 million by 2030, registering a CAGR of 5.4% from 2022 to 2030. Flavor innovations and rise in availability of alcoholic beverages on e-commerce platforms are among the critical factor attributed to the North America mezcal market expansion.
Mezcal producers are increasingly experimenting with different agave varietals, aging methods, and flavor infusions, which cater to changing consumer preferences and provide unique selling points for their brands. One example of flavor innovation is the use of different agave varieties. While espadin agave is the most commonly used for Mezcal production, some producers explore lesser-known agave types such as tobala, tepextate, and arroqueno. Each agave variety brings its distinct flavor profile to the Mezcal, from earthy and vegetal to fruity and floral notes. This diversity allows consumers to explore various flavors within the Mezcal category, catering to various palate preferences. Another avenue of innovation involves the aging process. Mezcal aging can occur in various containers, such as oak barrels, glass, or clay pots. Producers experiment with different aging periods and container types to impart unique flavors and aromas. For instance, extended aging in oak barrels can introduce hints of vanilla and caramel, enhancing the complexity of the final product. This approach mirrors the techniques often seen in the whiskey and wine industries, offering a bridge for consumers transitioning from those spirits to Mezcal. Lastly, some Mezcal producers infuse their products with botanicals, fruits, or spices to create flavored Mezcals. These infusions can result in various profiles, from smoky and spicy to citrusy and herbal. For instance, “pechuga” Mezcals are infused with fruits, spices, and even meats during distillation, adding unique and savory flavors. These innovations align with the trend in the spirits industry, where flavored spirits and liquors have gained popularity among consumers looking for novel and enjoyable drinking experiences. Overall, the trend of flavor innovation is likely to expand the Mezcal market and make it more accessible and appealing to a broader audience.
On the contrary, stringent regulations hampers the growth of North America mezcal market.
Based on product type, the North America mezcal market is segmented into joven, reposado, anejo, and others. The joven segment held 59.6% share of North America mezcal market in 2022, amassing US$ 364.83 million. It is projected to garner US$ 546.02 million by 2030 to expand at 5.2% CAGR during 2022–2030.
In terms of category, the North America mezcal market is bifurcated into 100% agave and blend. The 100% agave segment held 79.3% share of North America mezcal market in 2022, amassing US$ 485.62 million. It is projected to garner US$ 749.49 million by 2030 to expand at 5.6% CAGR during 2022–2030.
By distribution channel, the North America mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 47.1% share of North America mezcal market in 2022, amassing US$ 288.07 million. It is projected to garner US$ 428.08 million by 2030 to expand at 5.1% CAGR during 2022–2030.
Based on country, the North America mezcal market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 72.5% share of North America mezcal market in 2022. It was assessed at US$ 443.54 million in 2022 and is likely to hit US$ 663.98 million by 2030, exhibiting a CAGR of 5.2% during 2022–2030.
Key players operating in the North America mezcal market are Quiquiriqui Mezcal Ltd, Davide Campari Milano NV, Gente de Mezcal SA de CV, Bacardi Martini BV, Diageo Plc, Madre Mezcal Inc, Pernod Richard SA, and Proximo Spirits Inc, among others.
In August 2021, Diageo Plc announced an agreement to acquire the artisan brand Mezcal Unión by acquiring Casa UM.
In September 2023, Bacardi-Martini BV took a stake in super-premium brand Ilegal Mezcal in February 2017, marking its entry into the mezcal category. Ilegal has the super-premium mezcal category at a global level. Hence, Bacardi-Martini BV acquired the Ilegal Mezcal brand to complement its portfolio.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in North America mezcal market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the mezcal market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Mezcal Market Landscape
4.1 Overview
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Intensity of Competitive Rivalry
4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
4.4.1 Raw Materials:
4.4.2 Manufacturing Process:
4.4.3 Distribution Channel:
4.5 List of Vendors
5. North America Mezcal Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increase in Demand for Luxury and Premium Beverages
5.1.2 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Restraints
5.2.1 Stringent Regulations
5.3 Opportunities
5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:
6. Mezcal Market – North America Market Analysis
6.1 Overview
6.2 Mezcal Market Revenue (US$ Million), 2020 – 2030
6.3 Mezcal Market Forecast and Analysis
7. North America Mezcal Market Analysis – Product Type
7.1 Joven
7.1.1 Overview
7.1.2 Joven Market Revenue and Forecast to 2030 (US$ Million)
7.2 Reposado
7.2.1 Overview
7.2.2 Reposado Market Revenue and Forecast to 2030 (US$ Million)
7.3 Anejo
7.3.1 Overview
7.3.2 Anejo Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. North America Mezcal Market Analysis – Category
8.1% Agave
8.1.1 Overview
8.1.2% Agave Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Blend
8.2.1 Overview
8.2.2 Blend Market Revenue, and Forecast to 2030 (US$ Million)
9. North America Mezcal Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. North America Mezcal Market – by Country Analysis
10.1 North America
10.1.1 North America Mezcal Market Overview
10.1.1.1 North America Mezcal Market Breakdown by Country
10.1.1.2 US Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.2.1 US Mezcal Market Breakdown by Product Type
10.1.1.2.2 US Mezcal Market Breakdown by Category
10.1.1.2.3 US Mezcal Market Breakdown by Distribution Channel
10.1.1.3 Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.3.1 Canada Mezcal Market Breakdown by Product Type
10.1.1.3.2 Canada Mezcal Market Breakdown by Category
10.1.1.3.3 Canada Mezcal Market Breakdown by Distribution Channel
10.1.1.4 Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.4.1 Mexico Mezcal Market Breakdown by Product Type
10.1.1.4.2 Mexico Mezcal Market Breakdown by Category
10.1.1.4.3 Mexico Mezcal Market Breakdown by Distribution Channel
11. Company Profiles
11.1 Quiquiriqui Mezcal Ltd
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Davide Campari Milano NV
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Gente de Mezcal SA de CV
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Bacardi-Martini BV
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Diageo Plc
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Madre Mezcal Inc
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Pernod Ricard SA
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Proximo Spirits Inc
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
12. Appendix
LIST OF TABLES
Table 1.            Mezcal Market Segmentation
Table 2.            List of Raw Material Suppliers, Manufacturers, and Retailers in Value Chain
Table 3.            Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Table 4.            Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 5.            North America Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 6.            North America Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 7.            US Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 8.            US Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 9.            US Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 10.         Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 11.         Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 12.         Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 13.         Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 14.         Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 15.         Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
LIST OF FIGURES
Figure 1.          Mezcal Market Segmentation, By Country
Figure 2.          Ecosystem: Mezcal Market
Figure 3.          Mezcal Market – Key Industry Dynamics
Figure 4.          Impact Analysis of Drivers and Restraints
Figure 5.          Mezcal Market Revenue (US$ Million), 2020 – 2030
Figure 6.          North America Mezcal Market Share (%) – Product Type, 2022 and 2030
Figure 7.          Joven Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8.          Reposado Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9.          Anejo Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10.       Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11.       North America Mezcal Market Share (%) –Category, 2022 and 2030
Figure 12.     100% Agave Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13.       Blend Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14.       North America Mezcal Market Share (%) –Distribution Channel, 2022 and 2030
Figure 15.       Supermarkets and Hypermarkets Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16.       Specialty Stores Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17.       Online Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18.       Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19.       North America Mezcal Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 20.       North America Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 21.       US Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22.       Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23.       Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
The List of Companies – North America Mezcal Market
1. Quiquiriqui Mezcal Ltd
2. Davide Campari Milano NV
3. Gente de Mezcal SA de CV
4. Bacardi Martini BV
5. Diageo Plc
6. Madre Mezcal Inc
7. Pernod Richard SA
8. Proximo Spirits Inc
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