North America Icing and Frosting Market Forecast to 2030
North America Icing and Frosting Market Forecast to 2030 – Regional Analysis – by Type (Icing and Frosting), Category (Gluten-Free and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
$2,485 – $3,885
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Description
Rise in Interest in Home Baking Fuels North America Icing and Frosting Market
The growing interest in home baking has emerged as a significant driver for the icing and frostings market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frostings as home bakers seek to enhance their homemade treats’ visual appeal and flavor complexity.
Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frostings, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques.
The influence of social media platforms has played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frostings. The sharing culture on platforms such as Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.
Additionally, the personalization trend in home baking has significantly impacted the icing and frosting market. Home bakers increasingly seek customizable options to add a personal touch to their creations. This demand for tailor-made and unique icing solutions has prompted manufacturers to diversify their product offerings, providing a range of flavors, textures, and colors to cater to the varied preferences of home bakers. The desire for personalized baking experiences has thus become a driving force behind the increasing demand for icing and frostings, as consumers seek products that align with their specific creative visions and tastes.
North America Icing and Frosting Market Overview
The surge in demand for icing and frosting in North America can be attributed to several factors, including the growing trend of home baking and the increasing popularity of baking as a hobby. With more people spending time at home, especially during the COVID-19 pandemic, individuals turned to baking as a creative and comforting activity. This has increased demand for baking ingredients such as icing and frosting to enhance the visual appeal and taste of homemade treats.
The rise of social media platforms has fueled a culture of sharing aesthetically pleasing food content. Home bakers, influenced by the visually stunning creations shared on platforms like Instagram and Pinterest, seek high-quality and diverse icing and frosting options to elevate the presentation of their baked goods. This has spurred a demand for innovative and decorative icing products that cater to consumers’ evolving tastes who want to showcase their culinary skills online.
The food industry has a broader trend toward premiumization, with consumers preferring higher-quality and artisanal products. This extends to baked goods, where individuals are willing to invest in premium ingredients, including specialized icing and frosting, to create a superior and indulgent culinary experience. Manufacturers and suppliers are responding to this demand by offering a more comprehensive range of premium and unique icing and frosting options in the North America market.
The North America market has witnessed a surge in interest in health-conscious and alternative baking. Consumers are exploring gluten-free, vegan, and low-sugar baking options, leading to a demand for icing and frosting products that align with these dietary preferences. Additionally, there is a focus on nostalgic and retro-inspired baking, with classic flavors and designs making a comeback. This combination of traditional and innovative baking trends contributes to North America’s increasing demand for various icing and frosting options.
North America Icing and Frosting Market Revenue and Forecast to 2030 (US$ Million)
North America Icing and Frosting Market Segmentation
The North America icing and frosting market is categorized into type, category, distribution channel, and country.
Based on type, the North America icing and frosting market is bifurcated into icing and frosting. The frosting segment held a larger North America icing and frosting market share in 2022.
In terms of category, the North America icing and frosting market is bifurcated into gluten-free and conventional. The conventional segment held a larger North America icing and frosting market share in 2022.
By distribution channel, the North America icing and frosting market is divided into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest North America icing and frosting market share in 2022.
By country, the North America icing and frosting market is segmented into the US, Canada, and Mexico. The US dominated the North America icing and frosting market share in 2022.
Wilton Brands LLC, Wilton Brands LLC, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie’s Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc. are some of the leading companies operating in the North America icing and frosting market.
Summary Info
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According to the Research Team’ research, the North America icing and frosting market was valued at US$ 1,454.81 million in 2022 and is expected to reach US$ 1,921.25 million by 2030, registering a CAGR of 3.5% from 2022 to 2030. Rise of premium and artisanal offerings and expansion of E-commerce are among the critical factors attributed to drive the North America icing and frosting market growth.
The rise of premium and artisanal offerings is anticipated to be a notable trend in the icing and frosting market, reflecting a shift in consumer preferences toward more sophisticated and high-quality products. Consumers increasingly value craftsmanship and authenticity in their culinary experiences, seeking premium ingredients and artisanal techniques. This trend is particularly evident in the icing and frosting market, where the emphasis on handcrafted, small-batch products has gained traction. Home bakers and consumers alike are drawn to the allure of unique flavors, textures, and visual appeal offered by premium and artisanal icing options.
The demand for premium and artisanal offerings is closely linked to the desire for a more indulgent and sophisticated baking experience. As consumers seek to elevate their homemade treats to a higher culinary standard, there is a growing interest in icing and frostings that go beyond basic functionality. Premium options often include unique flavor profiles, such as exotic extracts, high-quality chocolates, and natural ingredients, providing consumers with a more refined and indulgent palette. The trend of premium and artisanal offerings aligns with the broader movement of consumers viewing baking as a form of self-expression and creativity.
The market is witnessing an increase in specialty and gourmet icing and frosting options, both online and in convenience stores. Manufacturers are responding to the trend by introducing exclusive lines catering to consumers looking for distinctive, high-end products. This diversification of product offerings allows consumers to choose from a range of premium options, enabling them to customize their baked goods with artisanal flair. The market’s response to this trend reflects a recognition of the growing demand for products that offer a premium sensory experience.
The rise of premium and artisanal offerings in the icing and frosting market is closely tied to evolving consumer perceptions of quality. Consumers are willing to pay a premium for products that convey a sense of exclusivity and superior craftsmanship. The inclination toward premium offerings creates new opportunities for manufacturers to differentiate their products in a competitive market. As consumers increasingly prioritize quality over quantity, the icing and frosting market is witnessing a transformative shift toward more refined and artisanal options that cater to the discerning tastes of a growing segment of consumers.
On the contrary, the increase in sales of bakery products from restaurants and bakery stores hamper the growth of North America icing and frosting market.
Based on type, the North America icing and frosting market is bifurcated into icing and frosting. The frosting segment held 65.5% market share in 2022, amassing US$ 952.97 million. It is projected to garner US$ 1,203.67 million by 2030 to register 3.0% CAGR during 2022-2030.
In terms of category, the North America icing and frosting market is segmented into gluten-free and conventional. The conventional segment held 70.0% share of North America icing and frosting market in 2022, amassing US$ 1,018.51 million. It is anticipated to garner US$ 1,272.41 million by 2030 to expand at 2.8% CAGR during 2022-2030.
By distribution channel, the North America icing and frosting market is divided into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 50.0% share of North America icing and frosting market in 2022, amassing US$ 727.84 million. It is projected to garner US$ 929.41 million by 2030 to expand at 3.1% CAGR from 2022 to 2030.
Based on country, the North America icing and frosting market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 72.3% share of North America icing and frosting market in 2022. It was assessed at US$ 1,052.51 million in 2022 and is likely to hit US$ 1,331.89 million by 2030, registering a CAGR of 3.0% during 2022-2030.
Key players operating in the North America icing and frosting market are Wilton Brands LLC, Wilton Brands LLC, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie’s Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc., among others.
In January 2021, Betty Crocker, a brand of General Mills Inc., launched Dunkaroos Frosting. The Dunkaroos Frosting, Cupcake, and Giant Cookie Kits have been available at grocery retailers across the US since February 2021. The company has also launched its lineup of products, such as Reese’s Pieces Surprise Cupcake Kit, Hershey’s Kisses Blossom Cookie Kit, Giant Cookie Kit, Lemon Cookie Mix, and the frosting.
In February 2022, Duncan Hines, a Conagra Brands brand, partnered with The Birthday Party Project, a non-profit organization that helps children experiencing homelessness celebrate birthdays. The company is launching a new JOYfetti Cake Mix in stores in June, featuring a contemporary and playful confetti cake. The mix is perfect for birthday festivities or any occasion worth celebrating. The Birthday Party Project has helped 25,000 kids celebrate their birthdays, and Duncan Hines’ annual monetary and product donations will help even more children celebrate their birthdays.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the North America icing and frosting market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America icing and frosting market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
1. Introduction
1.1 The the Reporting Teams Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Icing and Frosting Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors in the Value Chain
5. North America Icing and Frosting Market – Key Market Dynamics
5.1 North America Icing and Frosting Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rise in Interest in Home Baking
5.2.2 Culinary Exploration and Globalization
5.3 Market Restraints
5.3.1 Increase in Sales of Bakery Products from Restaurants and Bakery Stores
5.4 Market Opportunities
5.4.1 Expansion of E-Commerce
5.5 Future Trends
5.5.1 Rise of Premium and Artisanal Offerings
5.6 Impact of Drivers and Restraints:
6. Icing and Frosting Market – North America Market Analysis
6.1 North America Icing and Frosting Market Revenue (US$ Million), 2020-2030
6.2 North America Icing and Frosting Market Forecast Analysis
7. North America Icing and Frosting Market Analysis – by Type
7.1 Icing
7.1.1 Overview
7.1.2 Icing: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
7.2 Frosting
7.2.1 Overview
7.2.2 Frosting: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
8. North America Icing and Frosting Market Analysis – by Category
8.1 Gluten-Free
8.1.1 Overview
8.1.2 Gluten-Free: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
8.2 Conventional
8.2.1 Overview
8.2.2 Conventional: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
9. North America Icing and Frosting Market Analysis – by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
9.2 Convenience Stores
9.2.1 Overview
9.2.2 Convenience Stores: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
10. North America Icing and Frosting Market – Country Analysis
10.1 North America
10.1.1 North America: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
10.1.1.1 North America: Icing and Frosting Market – Revenue and Forecast Analysis – by Country
10.1.1.2 United States: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.2.1 United States: Icing and Frosting Market Breakdown, by Type
10.1.1.2.2 United States: Icing and Frosting Market Breakdown, by Category
10.1.1.2.3 United States: Icing and Frosting Market Breakdown, by Distribution Channel
10.1.1.3 Canada: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.3.1 Canada: Icing and Frosting Market Breakdown, by Type
10.1.1.3.2 Canada: Icing and Frosting Market Breakdown, by Category
10.1.1.3.3 Canada: Icing and Frosting Market Breakdown, by Distribution Channel
10.1.1.4 Mexico: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.4.1 Mexico: Icing and Frosting Market Breakdown, by Type
10.1.1.4.2 Mexico: Icing and Frosting Market Breakdown, by Category
10.1.1.4.3 Mexico: Icing and Frosting Market Breakdown, by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. Industry Landscape
12.1 Overview
12.2 New Product Development
12.3 Partnerships
13. Company Profiles
13.1 Wilton Brands LLC
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 General Mills Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Conagra Brands Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Dr. Oetker (UK) Ltd
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Dixie’s Cakes and More Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Cake Craft Factory LLC
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 The Pillsbury Co LLC
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Rich Products Corp
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 The Purple Mixer Inc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 The Simple Kitchen Oakville Inc
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The the Reporting Teams
Table 1. North America Icing and Frosting Market Segmentation
Table 2. List of Vendors
Table 3. North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Table 4. North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 5. North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Category
Table 6. North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 7. North America: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Country
Table 8. United States: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 9. United States: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Category
Table 10. United States: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 11. Canada: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 12. Canada: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Category
Table 13. Canada: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 14. Mexico: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Type
Table 15. Mexico: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Category
Table 16. Mexico: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 17. Heat Map Analysis by Key Players
Figure 1. North America Icing and Frosting Market Segmentation, by Country
Figure 2. North America Icing and Frosting Market – Porter’s Analysis
Figure 3. Ecosystem: Icing and Frosting Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. North America Icing and Frosting Market Revenue (US$ Million), 2020-2030
Figure 6. North America Icing and Frosting Market Share (%) – by Type (2022 and 2030)
Figure 7. Icing: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 8. Frosting: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 9. North America Icing and Frosting Market Share (%) – by Category (2022 and 2030)
Figure 10. Gluten-Free: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 11. Conventional: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 12. North America Icing and Frosting Market Share (%) – by Distribution Channel (2022 and 2030)
Figure 13. Supermarkets and Hypermarkets: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 14. Convenience Stores: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 15. Online Retail: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 16. Others: North America Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 17. North America: Icing and Frosting Market Revenue, by Key Countries, (2022)(US$ Mn)
Figure 18. North America: Icing and Frosting Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 19. United States: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 20. Canada: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 21. Mexico: Icing and Frosting Market – Revenue and Forecast to 2030 (US$ Million)
Figure 22. Company Positioning & Concentration
The List of Companies – North America Icing and Frosting Market
1. Cake Craft Factory LLC
2. Conagra Brands Inc
3. Dixie’s Cakes and More Inc
4. Dr. Oetker (UK) Ltd
5. General Mills Inc
6. Rich Products Corp
7. The Pillsbury Co LLC
8. The Purple Mixer Inc
9. The Simple Kitchen Oakville Inc
10. Wilton Brands LLC
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