Middle East & Africa Video as a Service Market Forecast to 2030
Middle East & Africa Video as a Service Market Forecast to 2030 – Regional Analysis – by Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud) and Industry Vertical (IT & Telecom, Healthcare & Life Sciences, Retail & E-Commerce, BFSI, Education, Media & Entertainment, Government & Public Sector, and Others)
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Description
Growing Video Marketing and Selling Trends Bolster Middle East & Africa Video as a Service Market
The adoption of video as a service solution helps marketers and sellers attract customers across the world. According to a NogenTech, in May 2023, ?91% of marketers use video content for advertising their products or services. The video marketing and selling techniques support marketers/sellers in creating awareness among their customers about the latest features, benefits, and quality of products. Marketers can also save these videos for future usage or delivery as per their customer’s demand. Similarly, the technique also helps the audience to understand the product more clearly before making an investment, which increases the demand and adoption of video as a service among users. Video as a service offers the marketer or seller the benefit of using shared infrastructure provided by the VaaS company, which reduces the additional cost of infrastructure, service maintenance, and software updates. Players operating in the video as a service market invest in video conferencing-related tools to strengthen their presence and attract customers in the Middle East & Africa market. These players adopt 5G technology to offer high-quality cloud-based video services, improve low to zero latency, and enhance communication between marketers/sellers and consumers. Additionally, the growing demand for video conferencing tools across sellers is anticipated to boost the Middle East & Africa video as a service market growth during the forecast period.
Middle East & Africa Video as a Service Market Overview
The video as a service market in the Middle East & Africa is segmented into South Africa, the UAE, Saudi Arabia, and the Rest of Middle East & Africa. The video as a service market is projected to grow at a significant rate during the forecast period due to the growing adoption of cloud technologies. Numerous tech giants are increasing their presence in the Middle East & Africa to attract customers. In August 2022, Amazon Web Services Inc opened two AWS facilities-AWS Middle East (Bahrain) and Middle East (UAE) (API name is me-central-1)-to attract potential customers in the Middle East. The company offers a wide range of products and services such as Amazon API Gateway, Amazon Elastic Compute Cloud (Amazon EC2), Amazon Virtual Private Cloud (Amazon VPC), AWS CloudFormation, AWS CloudTrail, and AWS Support API across multiple data centers. These cloud-based services support employees and superiors to properly manage their business activities by collaborating through video calls. Growing adoption of cloud-based services among consumers in Africa fuels the video as a service market growth in the region. According to Trade Finance Global, in June 2023, Africa experienced an increasing adoption of digital technologies, including cloud-based software adopted by around 1.3 billion population. Organizations in Africa are increasing their adoption of cloud-based services for managing their day-to-day activities such as video meetings, conferences, and conducting webinars, which bolsters the video as a service market in the region.
Middle East & Africa Video as a Service Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Video as a Service Market Segmentation
The Middle East & Africa video as a service market is segmented based on deployment mode, industry vertical, and country. Based on deployment mode, the Middle East & Africa video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held the largest market share in 2022.
In terms of industry vertical, the Middle East & Africa video as a service market is categorized into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held the largest market share in 2022.
Based on country, the Middle East & Africa video as a service market is segmented into South Africa, Saudi Arabia, the UAE, and Rest of Middle East & Africa. The UAE dominated the Middle East & Africa video as a service market share in 2022.
Cisco Systems Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans are some of the leading companies operating in the Middle East & Africa video as a service market.
Summary Info
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According to the Research Team’ research, the Middle East & Africa video as a service market was valued at US$ 341.02 million in 2022 and is expected to reach US$ 1,152.04 million by 2030, registering a CAGR of 16.4% from 2022 to 2030. Growing demand for video-based communications among consumers and rising use of video conferencing services in healthcare industry are among the critical factor attributed to the Middle East & Africa video as a service market expansion.
Video conferencing and communication services have grown consistently in recent years. Increasing globalization of companies and growing need for cost-effective and scalable communication solutions among consumers drive demand for video as a service software. WebinarCare data of September 2023 shows that more than 76% of individuals use video calls to work remotely. This allows employees to deliver productivity in their work by maintaining a better work-life balance. Growing use of video calls raise the demand for video as a service among consumers. Video as a service has many features such as screen sharing, calendar scheduling, file sharing, cross-platform messaging, password protection, meeting recordings, waiting rooms, meeting reminders, and contact channels. These features support users to handle and manage daily business activities by increasing overall operational productivity and maintaining data privacy, which is fueling the demand for video as a service solution. According to Quixy, the demand for virtual meetings grew from 48% to 77% between 2022 and 2022, which increases the demand for video as a service among consumers to streamline the collaboration between employees. This service supports individuals to increase their focus on projects or tasks assigned by their superiors. Video as a service also helps the user to effectively work and conduct a brief discussion over a video call. Rise in virtual meeting activities increases the demand for video as a service among consumers to maintain a smooth flow in their daily activities.
On the contrary, growing data privacy and security concerns hurdles the growth of Middle East & Africa video as a service market.
Based on deployment mode, the Middle East & Africa video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held 70.2% market share in 2022, amassing US$ 239.48 million. It is projected to garner US$ 827.10 million by 2030 to expand at 16.8% CAGR during 2022-2030.
In terms of industry vertical, the Middle East & Africa video as a service market is segmented into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held 23.0% share of Middle East & Africa video as a service market in 2022, amassing US$ 78.49 million. It is projected to garner US$ 267.55 million by 2030 to expand at 16.6% CAGR during 2022-2030.
Based on country, the Middle East & Africa video as a service market has been categorized into South Africa, Saudi Arabia, the UAE, and Rest of Middle East & Africa. Our regional analysis states that the UAE captured 41.4% share of Middle East & Africa video as a service market in 2022. It was assessed at US$ 141.32 million in 2022 and is likely to hit US$ 516.96 million by 2030, exhibiting a CAGR of 17.6% during 2022-2030.
Key players operating in the Middle East & Africa video as a service market are Cisco Systems Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans, among others.
In August 2022, RingCentral, Inc. announced the availability of AI powered video capabilities, along with extended browser support for RingCentral MVP and RingCentral Video customers.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa video as a service market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa video as a service market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Video as a Service Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain:
5. Middle East & Africa Video as a Service Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Growing Demand for Video-Based Communications Among Consumers
5.1.2 Increasing Adoption of Remote Working Model
5.1.3 Rising Use of Video Conferencing Services in Healthcare Industry
5.2 Market Restraints
5.2.1 Growing Data Privacy and Security Concerns
5.3 Market Opportunities
5.3.1 Technological Advancements to Revolutionize Video as a Service Market
5.4 Future Trends
5.4.1 Growing Video Marketing and Selling Trends
5.5 Impact of Drivers and Restraints:
6. Video as a Service Market – Middle East & Africa Market Analysis
6.1 Video as a Service Market Revenue (US$ Million), 2022 – 2030
6.2 Video as a Service Market Forecast and Analysis
7. Middle East & Africa Video as a Service Market Analysis – Deployment Mode
7.1 Public Cloud
7.1.1 Overview
7.1.2 Public Cloud Market Revenue and Forecasts to 2030 (US$ Million)
7.2 Private Cloud
7.2.1 Overview
7.2.2 Private Cloud Market Revenue and Forecasts to 2030 (US$ Million)
7.3 Hybrid Cloud
7.3.1 Overview
7.3.2 Hybrid Cloud Market Revenue and Forecasts to 2030 (US$ Million)
8. Middle East & Africa Video as a Service Market Analysis – Industry Vertical
8.1 IT & Telecom
8.1.1 Overview
8.1.2 IT & Telecom Market Revenue and Forecasts to 2030 (US$ Million)
8.2 Healthcare & Life Sciences
8.2.1 Overview
8.2.2 Healthcare & Life Sciences Market Revenue and Forecasts to 2030 (US$ Million)
8.3 Retail & E-Commerce
8.3.1 Overview
8.3.2 Retail & E-Commerce Market Revenue and Forecasts to 2030 (US$ Million)
8.4 BFSI
8.4.1 Overview
8.4.2 BFSI Market Revenue and Forecasts to 2030 (US$ Million)
8.5 Education
8.5.1 Overview
8.5.2 Education Market Revenue and Forecasts to 2030 (US$ Million)
8.6 Media & Entertainment
8.6.1 Overview
8.6.2 Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
8.7 Government & Public Sector
8.7.1 Overview
8.7.2 Government & Public Sector Market Revenue and Forecasts to 2030 (US$ Million)
8.8 Others
8.8.1 Overview
8.8.2 Others Market Revenue and Forecasts to 2030 (US$ Million)
9. Middle East & Africa Video as a Service Market – Country Analysis
9.1 Middle East & Africa
9.1.1 Middle East & Africa Video as a Service Market Overview
9.1.2 Middle East & Africa Video as a Service Market Revenue and Forecasts and Analysis – By Countries
9.1.2.1 South Africa Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.1.1 South Africa Video as a Service Market Breakdown by Deployment Mode
9.1.2.1.2 South Africa Video as a Service Market Breakdown by Industry Vertical
9.1.2.2 Saudi Arabia Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.2.1 Saudi Arabia Video as a Service Market Breakdown by Deployment Mode
9.1.2.2.2 Saudi Arabia Video as a Service Market Breakdown by Industry Vertical
9.1.2.3 UAE Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.3.1 UAE Video as a Service Market Breakdown by Deployment Mode
9.1.2.3.2 UAE Video as a Service Market Breakdown by Industry Vertical
9.1.2.4 Rest of Middle East & Africa Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.4.1 Rest of Middle East & Africa Video as a Service Market Breakdown by Deployment Mode
9.1.2.4.2 Rest of Middle East & Africa Video as a Service Market Breakdown by Industry Vertical
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
12. Company Profile
12.1 Cisco Systems Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Microsoft Corp
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Amazon Web Services Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Avaya Holdings Corp
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Google LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Adobe Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 RingCentral Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Dekom AG
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 BlueJeans
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
13. Appendix
13.1 Word Index
LIST OF TABLES
Table 1. Video as a Service Market Segmentation
Table 2. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million) – Deployment Mode
Table 4. Video as a Service Market Revenue and Forecasts to 2030 (US$ Million) – Industry Vertical
Table 5. Middle East and Africa Video as a Service Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 6. South Africa Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 7. South Africa Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 8. Saudi Arabia Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 9. Saudi Arabia Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 10. UAE Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 11. UAE Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 12. Rest of Middle East & Africa Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Mode
Table 13. Rest of Middle East & Africa Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 14. Heat Map Analysis By Key Players
Table 15. List of Abbreviation
LIST OF FIGURES
Figure 1. Video as a Service Market Segmentation, By Country
Figure 2. PEST Analysis
Figure 3. Ecosystem: Video as a Service Market
Figure 4. Video as a Service Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Video as a Service Market Revenue (US$ Million), 2022 & 2030
Figure 7. Video as a Service Market Share (%) – Deployment Mode, 2022 and 2030
Figure 8. Public Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Private Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Hybrid Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Video as a Service Market Share (%) – Industry Vertical, 2022 and 2030
Figure 12. IT & Telecom Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Healthcare & Life Sciences Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Retail & E-Commerce Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. BFSI Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Education Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Government & Public Sector Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Middle East & Africa Video as a Service Market Revenue, By Key Country, (2022) (US$ Million)
Figure 21. Video as a Service Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. South Africa Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 23. Saudi Arabia Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 24. UAE Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
Figure 25. Rest of Middle East & Africa Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
The List of Companies – Middle East & Africa Video as a Service Market
1. Cisco Systems Inc
2. Microsoft Corp
3. Amazon Web Services Inc
4. Avaya Holdings Corp
5. Google LLC
6. Adobe Inc
7. RingCentral Inc
8. Dekom AG
9. BlueJeans
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