Middle East & Africa Trade Promotion Management Software Market Forecast to 2030

At 7.2% CAGR, Middle East & Africa Trade Promotion Management Software Market is Speculated to be Worth US$ 112.55 Million by 2030, says the Research Team

According to the Research Team research, the Middle East & Africa trade promotion management software market was valued at US$ 64.75 million in 2022 and is expected to reach US$ 112.55 million by 2030, registering a CAGR of 7.2% from 2022 to 2030 . Use of advanced analytics for trade promotion management, growing need for software solutions and digitalization of trade promotion operations are among the critical factors attributed to the Middle East & Africa trade promotion management software market expansion.

Technological advancements in data and analytics have restructured consumer goods and fast-moving consumer goods companies in recent years. Technological developments such as linking trade promotion to advanced analytics can help in making the future of trade promotions more efficient and effective. Consumer goods packaged companies are using advanced analytics while conducting trade promotion management activities. Through advanced analytics, consumer goods companies obtain much more granular information, generating insight related to shoppers and their consumer behaviors. By utilizing analytics, these companies can drive better returns on promotional investment and customizing investment to line up with overarching strategic goals. Additionally, retailers are highly aware of the benefits provided by trade promotion management as they increase their operating margins by 60% by using efficient promotion strategies and analytics.

With constant improvements, the adoption of trade promotion optimization is also rising. Moreover, the presence of companies offering analytics solutions to make trade promotion management efficient is making a positive contribution toward the market growth. For instance, Neal Analytics is a provider of trade promotion optimization solutions that assist businesses in creating a sales baseline for determining in-around of sales and calculating historical promotion redemption rate, volume uplift, and ROI by utilizing sell-through data and cost factors. Thus, the use of advanced analytics for trade promotion management is anticipated to fuel the market growth in the coming years.

On the contrary, preference for spreadsheet and sell-out based payments hampers the growth of growth of Middle East & Africa trade promotion management software market.

Based on component, the Middle East & Africa trade promotion management software market is bifurcated into solution and services. The solution segment held 91.1% share of Middle East & Africa trade promotion management software market in 2022, amassing US$ 58.97 million. It is projected to garner US$ 103.17 million by 2030 to expand at 7.2% CAGR during 2022–2030.

In terms of deployment type, the Middle East & Africa trade promotion management software market is bifurcated into cloud and on-premise. The cloud segment held 69.0% share of Middle East & Africa trade promotion management software market in 2022, amassing US$ 44.70 million. It is projected to garner US$ 81.64 million by 2030 to expand at 7.8% CAGR during 2022–2030.

Based on application, the Middle East & Africa trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held 61.5% share of Middle East & Africa trade promotion management software market in 2022, amassing US$ 39.81 million. It is projected to garner US$ 65.50 million by 2030 to expand at 6.4% CAGR during 2022–2030.

In terms of industry vertical , the Middle East & Africa trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, IT and services, manufacturing, and others. The retail & consumer goods segment held 71.9% share of Middle East & Africa trade promotion management software market in 2022, amassing US$ 46.56 million. It is projected to garner US$ 83.45 million by 2030 to expand at 7.6% CAGR during 2022–2030.

By country, the Middle East & Africa trade promotion management software market has been categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Our regional analysis states that Saudi Arabia captured 42.1% share of Middle East & Africa trade promotion management software market in 2022. It was assessed at US$ 27.27 million in 2022 and is likely to hit US$ 52.29 million by 2030, exhibiting a CAGR of 8.5% during 2022–2030.

Key players operating in the Middle East & Africa trade promotion management software market are Wipro Ltd; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; and Aforza Inc, among others.

o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa trade promotion management software market.
o Highlights key business priorities to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa trade promotion management software market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.

TABLE OF CONTENTS

1. Introduction
1.1 The the Reporting Teams Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Trade Promotion Management Software Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
5. Middle East & Africa Trade Promotion Management Software Market – Key Industry Dynamics
5.1 Trade Promotion Management Software Market – Key Industry Dynamics
5.2 Market Drivers
5.2.1 Rise in Expenditure on Trade Promotion Management
5.2.2 Growing Need for Software Solutions
5.2.3 Digitalization of Trade Promotion Operations
5.3 Market Restraints
5.3.1 Preference for Spreadsheet and Sell-out Based Payments
5.4 Market Opportunities
5.4.1 Focus Towards Online Promotions
5.4.2 Revolution of Data Analytics
5.5 Future Trends
5.5.1 Use of Advanced Analytics for Trade Promotion Management
5.6 Impact of Drivers and Restraints:
6. Trade Promotion Management Software Market – Middle East & Africa Market Analysis
6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 – 2030
6.2 Trade Promotion Management Software Market Forecast and Analysis
7. Middle East & Africa Trade Promotion Management Software Market Analysis – Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Trade Promotion Management Software Market Analysis – Deployment Type
8.1 Cloud
8.1.1 Overview
8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
8.2 On-Premise
8.2.1 Overview
8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Trade Promotion Management Software Market Analysis – Application
9.1 Large Enterprises
9.1.1 Overview
9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
9.2 SMEs
9.2.1 Overview
9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa Trade Promotion Management Software Market Analysis – Industry Vertical
10.1 Retail & Consumer Goods
10.1.1 Overview
10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Pharmaceutical
10.2.1 Overview
10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
10.3 IT and Services
10.3.1 Overview
10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
10.4 Manufacturing
10.4.1 Overview
10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)
11. Middle East & Africa Trade Promotion Management Software Market – Country Analysis
11.1 Middle East & Africa: Trade Promotion Management Software Market
11.1.1 Middle East & Africa: Trade Promotion Management Software Market, by Key Country – Revenue (2022) (US$ Million)
11.1.2 Middle East & Africa: Trade Promotion Management Software Market, by Key Country
11.1.2.1 Saudi Arabia: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.1.1 Saudi Arabia: Trade Promotion Management Software Market Breakdown by Component
11.1.2.1.2 Saudi Arabia: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.1.3 Saudi Arabia: Trade Promotion Management Software Market Breakdown by Application
11.1.2.1.4 Saudi Arabia: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.2 UAE: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.2.1 UAE: Trade Promotion Management Software Market Breakdown by Component
11.1.2.2.2 UAE: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.2.3 UAE: Trade Promotion Management Software Market Breakdown by Application
11.1.2.2.4 UAE: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.3 South Africa: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.3.1 South Africa: Trade Promotion Management Software Market Breakdown by Component
11.1.2.3.2 South Africa: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.3.3 South Africa: Trade Promotion Management Software Market Breakdown by Application
11.1.2.3.4 South Africa: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.4 Rest of Middle East & Africa: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.4.1 Rest of Middle East & Africa: Trade Promotion Management Software Market Breakdown by Component
11.1.2.4.2 Rest of Middle East & Africa: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.4.3 Rest of Middle East & Africa: Trade Promotion Management Software Market Breakdown by Application
11.1.2.4.4 Rest of Middle East & Africa: Trade Promotion Management Software Market Breakdown by Industry Vertical
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
13. Company Profiles
13.1 Wipro Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 TELUS
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 o9 Solutions, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Oracle Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 SAP SE
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Aforza Inc
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
14. Appendix
14.1 About the the Reporting Teams
14.2 Word Index

LIST OF TABLES

Table 1. Trade Promotion Management Software Market Segmentation
Table 2. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) – Component
Table 4. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) –Deployment
Table 5. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) – Application
Table 6. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) – Industry Vertical
Table 7. Middle East & Africa: Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 8. Saudi Arabia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 9. Saudi Arabia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 10. Saudi Arabia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 11. Saudi Arabia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 12. UAE: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 13. UAE: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 14. UAE: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 15. UAE: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 16. South Africa: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 17. South Africa: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 18. South Africa: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 19. South Africa: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 20. Rest of Middle East & Africa: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 21. Rest of Middle East & Africa: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 22. Rest of Middle East & Africa: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 23. Rest of Middle East & Africa: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 24. List of Abbreviation

LIST OF FIGURES

Figure 1. Trade Promotion Management Software Market Segmentation, By Country
Figure 2. PEST Analysis
Figure 3. Ecosystem: Trade Promotion Management Software Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Trade Promotion Management Software Market Revenue (US$ Million), 2022 – 2030
Figure 6. Trade Promotion Management Software Market Share (%) – Component, 2022 and 2030
Figure 7. Solution Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Services Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Trade Promotion Management Software Market Share (%) – Deployment Type, 2022 and 2030
Figure 10. Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. On-Premise Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. Trade Promotion Management Software Market Share (%) – Application, 2022 and 2030
Figure 13. Large Enterprises Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. SMEs Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Trade Promotion Management Software Market Share (%) – Industry Vertical, 2022 and 2030
Figure 16. Retail & Consumer Goods Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Pharmaceutical Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. IT and Services Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Manufacturing Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Middle East & Africa: Trade Promotion Management Software Market, by Key Country – Revenue (2022) (US$ Million)
Figure 22. Middle East & Africa: Trade Promotion Management Software Market, by Key Country (2022 and 2030) (%)
Figure 23. Saudi Arabia: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 24. UAE: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 25. South Africa: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 26. Rest of Middle East & Africa: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)